- SpotX Launches Programmatic Addressable Solutions
Digital News Daily, Karlene Lukovitz - Tuesday, September 22, 2020
SpotX, which works with 97% of major U.S. ad-supported OTT video provide ...
- Ad Effectiveness: TV Plus Digital Significantly Outperforms Digital Only
Digital News Daily, Karlene Lukovitz - Wednesday, September 23, 2020
Pairing TV with ads on Facebook and YouTube resulted in three tim ...
- Quibi Mulls Options, Including A Sale: Reports
Digital News Daily, Karlene Lukovitz - Monday, September 21, 2020
The new short-form video app looks like it will miss its initi ...
- Activist Investor Trian Now Has $900 Million Comcast Stake: Report
Digital News Daily, Karlene Lukovitz - Tuesday, September 22, 2020
With a 0.4% stake, the hedge fund is betting that Comcast ...
- Streaming Services Are A 'Wild West' For Political Ads, Mozilla Finds
Video Insider, Karlene Lukovitz - Tuesday, September 22, 2020
A study of six ad-supported streamers graded YouTube TV best and Sli ...
- HBO Dominates Emmys, Silencing Doubters
Digital News Daily, Karlene Lukovitz - Monday, September 21, 2020
HBO won the most Emmys -- 30 to Netflix's 21 -- answeri ...
- Comscore Teams With Samba TV To Measure CTV Globally, Starting In Europe
Digital News Daily, Karlene Lukovitz - Monday, September 21, 2020
The launch of international smart-TV measurement capabilities will begin in Italy a ...
- Roku Exec Shares Advice For CTV Advertising Newbies, Growth Trends
Advanced TV Insider, Karlene Lukovitz - Friday, September 18, 2020
Two basic guidelines serve advertisers well when they're venturing into CTV testin ...
- Netflix Double Hit: Series Star Charged With Child Pornography, As GOP Reps Demand DoJ Prosecution For 'Cuties'
Digital News Daily, Karlene Lukovitz - Friday, September 18, 2020
The timing couldn't be worse. Jerry Harris, who rose to celebrity throu ...
- Nielsen Launches Global Campaign Outcomes Database
Digital News Daily, Karlene Lukovitz - Thursday, September 17, 2020
Nielsen says the Compass database "democratizes" outcome measurement and ROI metrics ...
- Apple Unveils 'Apple One' Services Subscription Bundles; Spotify Calls Foul (Again)
Digital News Daily, Karlene Lukovitz - Wednesday, September 16, 2020
The long-expected bundles of services are a major strategic move for App ...
- AT&T Mulls Ad-Supported Phone Plans, With HBO Max As 'Foundational' Element: Report
Digital News Daily, Karlene Lukovitz - Wednesday, September 16, 2020
Such phone plans could be launched within a year or two, C ...
- DirecTV Joins Adcuratio's Addressable, Versioned TV Ad Solution
Digital News Daily, Karlene Lukovitz - Wednesday, September 16, 2020
DirecTV's addition to National Custom Messaging expands the solution's footprint. Rival satelli ...
- Verizon Media Launches Header Bidding-Like OTT Solution
Digital News Daily, Karlene Lukovitz - Tuesday, September 15, 2020
OTT Smart Auction lets OTT programmatic demand compete with reserved demand ...
- Retail, Marketing Video Views, Time Watched Up Triple Digits In Q2
Video Insider, Karlene Lukovitz - Tuesday, September 15, 2020
Not surprisingly, computers lost share to smartphones and CTV. And CTV, whi ...
- On Addressability Releases Industry 'Playbook'
Digital News Daily, Karlene Lukovitz - Monday, September 14, 2020
The guide lays out how addressable works, including terminology/definitions, and includes ...
- ViacomCBS Poised To Sell CNET To Red Ventures: Report
Digital News Daily, Karlene Lukovitz - Monday, September 14, 2020
The approximately $500 million deal could be announced today, unless talks fa ...
- Three Years In, Prebid.org Takes On CTV-OTT
Advanced TV Insider, Karlene Lukovitz - Friday, September 11, 2020
A just-formed CTV-OTT task force aims to address standards, as well ...
- Chinese Authorities Tell Media Not To Cover 'Mulan'
Digital News Daily, Karlene Lukovitz - Friday, September 11, 2020
The movie's planned appeal to the Chinese market has hit another pothol ...
- Twitter Update May Curtail Mail-In Ballot Attacks, Premature Results Claims
Digital News Daily, Karlene Lukovitz - Friday, September 11, 2020
With more conflicts with Trump likely under expanded rules, Twitter will lab ...
- French Film Sparks Petition To Cancel Netflix Subscriptions
Digital News Daily, Karlene Lukovitz - Friday, September 11, 2020
Days after Disney is faced with a renewed call to boycott "Mula ...
- Amazon Taps Ukonwa Ojo As CMO Of Prime Video, Amazon Studios
Digital News Daily, Karlene Lukovitz - Wednesday, September 9, 2020
Ojo was previously CMO for MAC Cosmetics and Coty. Andy Donkin ...
- Cord-Cutting Advances: 37% Of Wireline Broadband Homes Don't Have Traditional Pay TV
Digital News Daily, Karlene Lukovitz - Thursday, September 10, 2020
In addition, nearly 30% of all occupied U.S. homes did not subscri ...
- ByteDance Explores Avoiding Full Sale Of TikTok
Digital News Daily, Karlene Lukovitz - Thursday, September 10, 2020
China's recent move to restrict export of AI tech has prompted ByteDan ...
- SiriusXM Ups 2020 Subscriber Projection 40%, To 700,000
Digital News Daily, Karlene Lukovitz - Thursday, September 10, 2020
Improving sales of new cars and growing new-car penetration are helping boo ...
- Disney's 'Mulan' Faces Social Blowback, Revived Boycott Call, Low Advance Sales In China
Digital News Daily, Karlene Lukovitz - Thursday, September 10, 2020
The movie scored impressive views and on-demand revenue in its Labor D ...
- IAB's Rothenberg Stepping Down, Cohen Named CEO
Digital News Daily, Karlene Lukovitz - Wednesday, September 9, 2020
David Cohen, who joined IAB as president in March, after two decad ...
- Netflix Shakeup: Bajaria To Head Global TV, Holland Steps Down As VP, Original Content
Digital News Daily, Karlene Lukovitz - Wednesday, September 9, 2020
Holland was an 18-year Netflix veteran who oversaw Netflix's first eight yea ...
- Inscape, Kinetiq Link TV Brand Exposures, Smart-TV Household Data
Digital News Daily, Karlene Lukovitz - Wednesday, September 9, 2020
Combining the data enables new options for ad detection and new measureme ...
- Local PBS Stations Can Now Be Livestreamed Free Via Connected Devices
Digital News Daily, Karlene Lukovitz - Tuesday, September 8, 2020
PBS also made free local livestreaming available via YouTube late last y ...
