LAURIE PETERSEN
Laurie Petersen is a writer, editor, content strategist and event organizer based in Hoboken, NJ. She is a former executive editor of MediaPost and ADWEEK's Marketing Week.
- Healthy Turnout For Naturals Industry's Expo West in
Marketing Daily on
03/12/2019
Trend report: Healthy fats are back. Kellogg's 40-year-old Morningstar Farms brand portfolio will be completely vegan by 2021,
- How Is Your Customer Experience Evolving? in
Marketing Insider: Customer Experience on
04/24/2017
The next decade will bring even more disruption as digital transformation informs it all.
- Is This Marijuana's Branding Breakout Year? in
Marketing Daily on
04/20/2017
The suit-filled investors' conference I attended in New York City recently placed a focus on marketing and getting around the "reputational risk" of becoming involved in the cannabis business.
- Marketers Need Cohesion In Understanding Customer Journey in
Marketing Insider: Customer Experience on
04/17/2017
Improving the customer experience was the top-ranked priority of more than 14,000 marketers and ecommerce professionals surveyed by Econsultancy for its 2017 Digital Intelligence Briefing, and a key
point of differentiation will involve focusing on the Internet of Things (IoT), augmented reality (AR) and virtual reality (VR).
- Beacon Use Gives Retailers An Edge With Shoppers in
Marketing Insider: Customer Experience on
04/10/2017
Beacons have sometimes gotten a bad rap but with "always on" consumers, their ability to deliver personalized customer experiences in the moment makes them well worth experimentation.
- 7 Things Omni-Channel Marketers Need To Get Right in
Marketing Insider: Cross-Channel on
04/10/2017
What separates the cross-channel marketers from the omni-channel is the degree of integration for the customer. Here are seven things it's time to get right.
- Omnichannel Experience For All in
Marketing Insider: Customer Experience on
04/03/2017
Ecommerce has taken over so much of the retail landscape. Malls and stores are closing because Amazon is trouncing them. This can drive opportunity for small businesses because a lot of that real
estate will be developed and occupied by independents.
- Nike Combines Data With Experts For Personalized Experience in
Marketing Insider: Customer Experience on
03/27/2017
If the future of customer experience looks anything like Nike On Demand, we've got a lot to look forward to.
- Creating The Omnicom Omni-Channel Agency For McDonald's in
Marketing Insider: Cross-Channel on
03/27/2017
Wendy Clark, CEO of DDB North America, outlined how the agency turned itself inside out for McDonald's when the quick service restaurant chain issued a 4-inch RFP for an omni-channel agency approach.
- How To Turn Customer Surveys Into Sales in
Marketing Insider: Customer Experience on
03/20/2017
Many follow-up customer surveys are just a drag but it doesn't have to be that way. We spoke with Jordy Leiser, CEO of Stella Service, about new ways to look at these tools that go beyond asking
people to answer 30 questions.