- Ad Industry Must Come Together To Solve Bias In Advertising, Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 18, 2021
Dave Olesnevich, head of product at IBM Watson Advertising and a le ...
- Card Spending To Increase 12%, Study Predicts Holiday Season Will Be Better Than Normal
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 18, 2021
Consumer behavior has evolved to address new priorities and limitations in t ...
- Adobe, AppsFlyer Mobile Data, And The Evolution Of A Knee
Performance Marketing Insider, Laurie Sullivan - Thursday, November 18, 2021
Here is what marketers need to know about mobile performance -- a ...
- IAB: How Marketers Can Avoid Negative Consequences From Bias In AI
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 17, 2021
Bias has become a challenge of technology. Consumers and policymakers have concer ...
- NP Digital Appoints Former Dentsu Exec To Chief Media And Data Officer In Brazil
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 17, 2021
Luisa Bernardes has more than 21 years of experience in global integrat ...
- FaLaLaLaLa -- Rakuten Plays Off 12 Days Of Christmas Holiday Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 18, 2021
Rakuten Rewards recently overhauled its visual identity, giving the brand an entire ...
- Voice Assistant SoundHound Goes Public Via $2B SPAC Deal
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 17, 2021
SoundHound, a voice assistant maker, will go public through a merger with Archimed ...
- DoubleVerify Sees Video Impressions Measured Rise Nearly 60%
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 17, 2021
Also, revenue for the company in Q3 rose 36% to $83.1 millio ...
- Conductor Raises $150M In Funding To Build Out Organic Search Marketing Tech
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 16, 2021
The funding round, led by Bregal Sagemount, represents one of the large ...
- Pinterest Creates TwoTwenty Division To Focus On Innovations
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 16, 2021
Pinterest on Tuesday began demonstrating its technology strengths with the announcement ...
- Yelp Adds Ad Units Connecting National Brands With Local Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 16, 2021
Yelp launched two ad units Tuesday -- Sponsored Collections, which allows bran ...
- Google Turns Black Friday Into Black-Owned Friday In Shoppable Video Featuring T-Pain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 17, 2021
Google partnered with U.S. Black Chambers for the second year to reimagi ...
- Google Searches For NFTs Spike
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 16, 2021
Not surprising, search queries on Google for “NFT” and “nonfungible token” ha ...
- Google Local News Features For Search Gives Publishers Visibility
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 16, 2021
Google has released search features to give more visibility to local ne ...
- Instacart Unveils First Integrated Brand Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 15, 2021
With help from several powerful agencies, Instacart on Monday launched its fir ...
- LinkedIn Quietly Experiments With Product Pages To Boost Conversations
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 15, 2021
LinkedIn is experimenting with ways that businesses on its platform can encoura ...
- Microsoft Learning Lab Offers New Online Search Training Courses
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 15, 2021
As technology gets increasingly complex, companies like Microsoft and others will contin ...
- Pixalate Increases Ad Supply Path Transparency To Identify Fraud Risk
Data & Programmatic Insider, Laurie Sullivan - Monday, November 15, 2021
Pixalate has created technology that analyzes the path of programmatic impressions ...
- Why The Chip Shortage Will Affect Ad Campaigns In 2022
Performance Marketing Insider, Laurie Sullivan - Monday, November 15, 2021
Here's the obvious and the not so obvious as the chip shorta ...
- Microsoft Bans Ads Related To Gambling, Lawsuits, Health Supplements, End-Of-Life
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 12, 2021
Microsoft has updated its Audience Network policies and will no longer all ...
- Microsoft Edge Experiments With More Ads, Recommendations In Windows 11
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 12, 2021
Ads have begun appearing in Microsoft Edge more than before, following ...
- Google Webmaster, Trends Analyst Mueller Says To Send Chocolate, SiteGround Crawling Issue Resolved
Performance Marketing Insider, Laurie Sullivan - Friday, November 12, 2021
SiteGround cited a network issue between AWS Global Accelerator service and Googl ...
- IAS Sees Revenue Gains On Programmatic, Social, CTV, International
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 11, 2021
Integral Ad Science plans to launch a beta before the end ...
- Google Labs Returns With Futuristic AR, VR Focus
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 11, 2021
Google Labs is back, but this time it's the internal name giv ...
- Social Posts Or Ads: How Do Consumers Want To Hear From Brands?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 11, 2021
A third of social media users engage with organic content from bran ...
- Salesforce Makes $20M Investment In Search Engine By Former Employees
Performance Marketing Insider, Laurie Sullivan - Thursday, November 11, 2021
The You.com search engine opened this week in public beta and announc ...
- Microsoft To Integrate Teams With Facebook Parent Meta's Workplace
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 10, 2021
The "shared vision" between Meta and Microsoft could go further, as th ...
- Norton Rebrands To Dominate Very Crowded Space
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 10, 2021
NortonLifeLock on Wednesday announced a new promise for the Norton brand alo ...
- Google Loses Appeal Against Multibillion-Dollar EU Shopping Antitrust Case
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 10, 2021
Google and parent Alphabet lost an appeal for a decision made ...
- Budgets Show Spending Across All Social Networks: Trends For 2022
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 10, 2021
The data shows a big increase in "improving the employee experience" a ...
