- Metallica Invests In Video-Sharing TrillerNet
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 14, 2021
Heavy-metal band Metallica has invested in TrillerNet, a video-sharing social networking servi ...
- Marketers Must Account For Mistakes, Misspelled Keywords In Onsite Searches
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 14, 2021
Retailers should account for possible keystroke error, optimizing searches so shoppers don ...
- Google Points To These Marketing Trends For 2022
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 13, 2021
To help advertisers make the transition into the new year, Google highligh ...
- Search.io Rebranded From Sajari, Launches Ecommerce Search Platform Based On New Algorithm
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 13, 2021
The company has overhauled the brand's look and feel and has launch ...
- How Eye Gaze In Ads Affects Creative Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, December 13, 2021
Ads need to captivate viewers to be successful. VidMob studied direct a ...
- Metaverse, Zero-Party Data Will Allow Marketers To Once Again Track Consumers
Performance Marketing Insider, Laurie Sullivan - Monday, December 13, 2021
Software algorithms that track movements, built into the metaverse, will become ...
- Yext 'Season Of Search' Holiday Jingle Spotlights Customer Service, AI Search Experience
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 10, 2021
The video showcases the "awful" experience that outdated keyword search creates f ...
- Microsoft Set To Get Nod From EU On $16B Speech Technology Nuance Deal
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 10, 2021
Microsoft on Friday is set to secure antitrust approval from the Europe ...
- Uptick In Reviews And Google My Business Views, Report Reveals
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 10, 2021
The report ranks the top U.S. retailers, identifies key trends and examin ...
- Quartile Acquires Sidecar, Creates Ecommerce Ad Platform Managing $2B In Yearly Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 13, 2021
The combined platform will work across all major ad platforms including Googl ...
- Lotame Releases Numbers Showing Variations In Sale Of Data Segments During Holidays
Performance Marketing Insider, Laurie Sullivan - Friday, December 10, 2021
Lotame released numbers this month showing variations in the sale of da ...
- Place Exchange, Edison Interactive Integrate To Reach 33,000 Connected Golf Cart Screens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 9, 2021
Edison Interactive today announced that Place Exchange, a supply-side platform for programmat ...
- Criteo To Acquire IPONWEB To Increase Media Trading Capabilities
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 9, 2021
Global tech company Criteo S.A. has entered negotiations to acquire ad-tech compa ...
- OpenWeb Partners With NewsGuard To Combat Misinformation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 9, 2021
OpenWeb on Thursday announced a partnership with NewsGuard to help OpenWeb comb ...
- Advertisers Using More Holiday-Related Keywords In Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, December 9, 2021
Brands are running more holiday ads this year, according to SaaS platfo ...
- Former Visa Executive Jason Tsai Joins Captify As CMO
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 8, 2021
Jason Tsai will work to further define and expand the company's mark ...
- Google Searches Reveal How People Think In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 8, 2021
For marketers that want to know the mindset of people worldwide, wh ...
- AWS Paused The Internet
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 8, 2021
A total Amazon Web Services outage would nearly take the world dar ...
- Star Ratings And Words Make Reviews Trustworthy And Helpful, Survey Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 7, 2021
Along with a star rating of 1 to 5, how many wor ...
- 90% Of Hispanics Intend To Take A Leisurely Overnight Trip In The Next 2 Years
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 7, 2021
Hispanic U.S. travelers spent more than $113.9 billion on domestic leisure trav ...
- Neutronian Certifies DoubleVerify, Launches NQI Transparency Ratings Report
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 8, 2021
DoubleVerify has received Cookieless Certification, an independent verification that data sellers ...
- Microsoft Advertising Supports Spanish-Language Ads In U.S.
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 7, 2021
Advertisers can now serve text ads from Spanish ad groups in t ...
- Google Updates Political Ads Content Policies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 6, 2021
Google has ended some election ad exemptions and changed its content polici ...
- Google, Meta To Dominate As Digital Ad Growth Continues
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 6, 2021
Brands continue to rely heavily on search engine and social media compani ...
- Data: What's Next? Insights From Former Facebook Analytics Lead
Data & Programmatic Insider, Laurie Sullivan - Monday, December 6, 2021
Emad Hasan, Retina AI CEO and former head of data analytics ...
- Half Of Top Websites Fail To Meet Google User Experience Requirements
Performance Marketing Insider, Laurie Sullivan - Monday, December 6, 2021
Walmart.com, Target.com, Tripadvisor.com and social sites including Facebook.com, Instagram.com and Pinterest.com a ...
- BIGtoken Closes BritePool Merger: Officially Changes Name, Eyes New Ticker Symbol
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 2, 2021
The name change was announced with the completion of the merger wi ...
- Media.Monks Merges With Salesforce Specialist To Expand Data, CRM
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 1, 2021
S4 Capital on Wednesday announced a merger between Maverick Digital and Media.Mon ...
- Amazon Data Mishandling Suggests Ad Industry Needs High-Security Clearance Certification Process
Data & Programmatic Insider, Laurie Sullivan - Monday, November 29, 2021
Analysis of internal documents reveals how employees abuse customer data, stalk celebritie ...
- MediaMath Co-Founder Joins Audigent As President With A Lot Of Bright Ideas
Data & Programmatic Insider, Laurie Sullivan - Monday, November 22, 2021
Greg Williams wants to invent an "easy button" that enables marketers ...
