- What The Microsoft/Xandr Deal Means For Search And Streaming, CTV
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 22, 2021
When Microsoft announced it would acquire Xandr, the companies gave little insig ...
- Walmart Tops Brick-And-Mortar Retailers Across Social Media Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 23, 2021
Which brick-and-mortar retailers are advertising the most on social heading into Christma ...
- TikTok Surpasses Google In Traffic This Year, Study Finds
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 22, 2021
TikTok took the title of the most popular website in 2021 ...
- Microsoft To Acquire Xandr, Expand Programmatic Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 21, 2021
AT&T has agreed to sell its programmatic ad-technology unit Xandr to Microsof ...
- DuckDuckGo To Launch A Desktop Browser In 2022
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 21, 2021
DuckDuckGo is building a desktop browser aimed at integrating the same securi ...
- Microsoft Gains Approval For Nuance Communications Acquisition From European Commission
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 21, 2021
The European Commission granted Microsoft approval on Tuesday to close on i ...
- Rik Van Der Kooi Steps Down At Microsoft Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 21, 2021
Rob Wilk, head of the Strategic Sales team, will take on t ...
- Gartner Analysts Predict Data Trends, Virtual Influencers, Slowing B2B Customer Journey
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 21, 2021
Gartner analysts predict changes in media, from mobile app tracking to h ...
- Opera And Google Renew Multiyear Search Agreement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 20, 2021
The browser company said it renewed its agreement based "on substantially simil ...
- Amidst Dramatic SEO Swings, What Marketers Should Expect In 2022
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 20, 2021
BrightEdge, known for its SEO focus, on Monday released insights on Bla ...
- Bing Travel Hub Identifies Location To Serve Up Planning Ideas
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 20, 2021
Vibrant images to convince even the most diehard homebodies to travel fi ...
- Wrong Restaurant, Wrong Reviews
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 20, 2021
A Pittsburgh restaurant caught in the middle of a review mix-up involv ...
- IAB Names EVP Of Public Policy
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 20, 2021
Lartease Tiffith has been named executive vice president of public policy f ...
- IBM Appoints Former Yahoo Exec To CRO At Watson Advertising, The Weather Company
Data & Programmatic Insider, Laurie Sullivan - Monday, December 20, 2021
Former Yahoo exec Julie Saxon joins IBM's media and ad business ...
- Google To Scan Files In Its Cloud Services For Illegal, Harmful Content
Performance Marketing Insider, Laurie Sullivan - Monday, December 20, 2021
A Google policy announced last week gives the company permission to sc ...
- Facebook/Meta Named By Yahoo Finance Readers As Worst Company In 2021, Microsoft Best
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 17, 2021
Microsoft this year won by breaking through the $2 trillion market capitalizati ...
- LinkedIn Relaunches In China As InCareer Job Board With Sponsored Content, Pages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 17, 2021
Brands in China will have access to advertising such as sponsored conte ...
- Netflix Adds Voice Assistant Technology SoundHound
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 20, 2021
The deal means that smart TV set-top manufacturers can now integrate Netflix ...
- Google, Meta, AT&T Use Technology During All-Star NBA Weekend To Reach Fans
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, February 19, 2023
Google has set up a Pixel Playground free to the public, joini ...
- Meta Hires Former Broadcom, Intel Vet Bjorlin As VP, Infrastructure Hardware Engineering
Performance Marketing Insider, Laurie Sullivan - Friday, December 17, 2021
For Meta to hire top engineering talent who spent time at tho ...
- Rakuten's Personalized Targeted Cash Back Offers Gain Momentum
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 17, 2021
Rakuten's Personalized Rewards offers combine the automated technology of Rakuten Advertising a ...
- Spotify Launches Five-Star Rating System For Podcasts
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 16, 2021
Spotify announced today that it will roll out a five-star rating syst ...
- Kids Are Biggest Influencers To Parents, Merkle Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 16, 2021
Merkle, a data-driven tech company owned by Dentsu, has released its 20 ...
- Creative Optimization For LinkedIn Demonstrates Powerful Performance
Performance Marketing Insider, Laurie Sullivan - Thursday, December 16, 2021
Despite marketers' focus on optimizing audiences to target messages in ads, ...
- Google Project Zero Security Analysts Warn Against NSO Zero-Click Surveillance Of Smartphones
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 15, 2021
The zero-click attack is the biggest challenge to marketers and businesses. N ...
- Google Mandates Employee Vaccine Proof; Leave For Unvaccinated; May Not Exempt COVID Recovery
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 15, 2021
Google employees have until Jan. 18 to prove they have had t ...
- Marketers Now Can Associate Search Console Property With Another Google Service
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 15, 2021
Marketers can now link Google Analytics 4 (GA4) with Google Search Conso ...
- YouTube Adds Places Mentioned Link In Videos For Creators
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 15, 2021
"It would be great if we could integrate with Google maps a ...
- Forecast: Mobile App User Acquisition Budgets Estimated To Reach $78B-$83B
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 14, 2021
Mobile attribution and measurement took the brunt of the disruption when App ...
- Infutor Adds Onboarding, Crosswalk Capability For 150 Million CTV Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 14, 2021
The goal is to make it easier to reach and activate connect ...
