- WhizzCo Opens Instream Video Ad Offering To Competing Vendors
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 9, 2021
WhizzCo, the Israel-based company that allows publishers and advertisers to work wi ...
- Facebook To Limit Ad Targeting For Health, Race, Ethnicity, Other Attributes
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 9, 2021
Meta, the parent company of social media platform Facebook, said on Tuesd ...
- TransUnion Gives Marketers Cookieless Targeting Options
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 9, 2021
Audigent, the cookieless identity platform, today launch a data product through ...
- Google My Business Rebrand Prompts SMB Support Amidst Antitrust Lawsuits
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 8, 2021
Google is using its new Business Profile to solicit small business suppo ...
- Pinterest Lures Scotch Brand To Holiday Video Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 9, 2021
The holiday season and rise in searches on Pinterest prompted Scotch Bra ...
- SQL - Marketers Need To Know This Geeky Side Of Data Cleanrooms
Data & Programmatic Insider, Laurie Sullivan - Monday, November 8, 2021
Every marketer working with data to run campaigns should know something abo ...
- The Rolling Stones -- A Performance Marketing Powerhouse
Performance Marketing Insider, Laurie Sullivan - Monday, November 8, 2021
This year, the group took to Facebook to ask fans to vo ...
- Amazon 2021 Holiday Brand Ad Focuses On Power Of Kindness
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 8, 2021
The power of kindness should never be underestimated, and people should ta ...
- Future Of Eyeota And NetWise On Close Of Dun & Bradstreet Acquisition
Performance Marketing Insider, Laurie Sullivan - Friday, November 5, 2021
After Dun & Bradstreet Holdings announced the acquisition of Eyeota and NetWi ...
- Dun & Bradstreet Acquires Two Ad-Tech Data Firms, Eyes Personalized B2B Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 4, 2021
Dun & Bradstreet Holdings went on an acquisition spree, and on Thursd ...
- Google My Business Rebrands, Unwraps New Local Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 4, 2021
Google plans to rename Google My Business to Google Business Profile, a ...
- Third-Party Cookie Deprecation Could Reduce Workforce
Performance Marketing Insider, Laurie Sullivan - Thursday, November 4, 2021
Lotame's survey suggests 48% of publishers think they will likely need ...
- Former Google Chairman Eric Schmidt Warns About Future Of Artificial Intelligence
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 3, 2021
The former Google Chairman/CEO warns that the AI of the future wi ...
- Criteo Posts Higher Earnings, Sending Stock Shares Much Higher
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 3, 2021
Criteo on Wednesday reported that Q3 revenue 2021 grew 13% year-over-year ...
- IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 3, 2021
Media ad budgets in 2022 are expected to increase 13% compared v ...
- Adobe Partners With The Walt Disney Company To Launch Global Analytics Competition
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 4, 2021
Adobe announced a collaboration with The Walt Disney Company on Thursday ...
- Microsoft Advertising First-Party Data Uncovers Consumer Attitudes
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 3, 2021
Ads often target people who see them anyway, so finding consumers a ...
- Yahoo Pulls Out Of China, Citing 'Challenging' Environment
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 2, 2021
"In recognition of the increasingly challenging business and legal environment in Chin ...
- Google To Start Transitioning Some Ad Campaign Types To Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 2, 2021
Google on Tuesday announced the general availability of "Performance Max," giving advertise ...
- Microsoft Advertising Updates Smart Shopping And Google Tag Manager Integration
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 2, 2021
Microsoft Advertising in its latest product updates focuses on automating repetitive tas ...
- Neeva Search Engine Turns On NewsGuard Service
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 2, 2021
Neeva, an ad-free subscription-based search startup founded by former head of Goog ...
- Pinterest TV Launches With In-App Live Shoppable Episodes Featuring Creators
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 1, 2021
Pinterest TV launched today with a series of in-app live, original, a ...
- Nearly Half Of Cancer-Related Websites Analyzed Lack Accessibility, Affects Google Ranking
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 1, 2021
Research from web accessibility platform AudioEye found 47% of the 600 brea ...
- Metaverse Consumer Privacy Nightmares Just Beginning
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 1, 2021
Searching for something in the metaverse? Consumer privacy nightmares have only ju ...
- Crypto Company Leases NYC Iconic Billboard Once Home To CNN Logo For Three Years
Data & Programmatic Insider, Laurie Sullivan - Monday, November 1, 2021
An iconic out-of-home digital billboard once home to the CNN logo wi ...
- Google Ads Group Conversion Goals For Bidding Optimization
Performance Marketing Insider, Laurie Sullivan - Monday, November 1, 2021
Google Ads introduced several new features around conversion goals on Monday. T ...
- Google Reveals Next-Gen AI Architecture
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 29, 2021
Twenty years of research advancements have helped elevate AI from a promisi ...
- Amazon Not Seeing A 'Pullback' In Advertising Despite Supply-Chain Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 29, 2021
Canaan Schladale-Zink, Quartile CRO, said increased competition as more companies entered onli ...
- Performance Tool Lets Brands Measure Impact Of TikTok Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 1, 2021
Survey data shows how DISQO measured the in-feed performance of TikTok a ...
- Differences In How Consumers Shop This Year
Performance Marketing Insider, Laurie Sullivan - Friday, October 29, 2021
Criteo held a virtual meeting this week to talk about holiday tren ...
