- Criteo Posts Higher Earnings, Sending Stock Shares Much Higher
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 3, 2021
Criteo on Wednesday reported that Q3 revenue 2021 grew 13% year-over-year ...
- IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 3, 2021
Media ad budgets in 2022 are expected to increase 13% compared v ...
- Adobe Partners With The Walt Disney Company To Launch Global Analytics Competition
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 4, 2021
Adobe announced a collaboration with The Walt Disney Company on Thursday ...
- Microsoft Advertising First-Party Data Uncovers Consumer Attitudes
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 3, 2021
Ads often target people who see them anyway, so finding consumers a ...
- Yahoo Pulls Out Of China, Citing 'Challenging' Environment
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 2, 2021
"In recognition of the increasingly challenging business and legal environment in Chin ...
- Google To Start Transitioning Some Ad Campaign Types To Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 2, 2021
Google on Tuesday announced the general availability of "Performance Max," giving advertise ...
- Microsoft Advertising Updates Smart Shopping And Google Tag Manager Integration
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 2, 2021
Microsoft Advertising in its latest product updates focuses on automating repetitive tas ...
- Neeva Search Engine Turns On NewsGuard Service
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 2, 2021
Neeva, an ad-free subscription-based search startup founded by former head of Goog ...
- Pinterest TV Launches With In-App Live Shoppable Episodes Featuring Creators
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 1, 2021
Pinterest TV launched today with a series of in-app live, original, a ...
- Nearly Half Of Cancer-Related Websites Analyzed Lack Accessibility, Affects Google Ranking
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 1, 2021
Research from web accessibility platform AudioEye found 47% of the 600 brea ...
- Metaverse Consumer Privacy Nightmares Just Beginning
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 1, 2021
Searching for something in the metaverse? Consumer privacy nightmares have only ju ...
- Crypto Company Leases NYC Iconic Billboard Once Home To CNN Logo For Three Years
Data & Programmatic Insider, Laurie Sullivan - Monday, November 1, 2021
An iconic out-of-home digital billboard once home to the CNN logo wi ...
- Google Ads Group Conversion Goals For Bidding Optimization
Performance Marketing Insider, Laurie Sullivan - Monday, November 1, 2021
Google Ads introduced several new features around conversion goals on Monday. T ...
- Google Reveals Next-Gen AI Architecture
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 29, 2021
Twenty years of research advancements have helped elevate AI from a promisi ...
- Amazon Not Seeing A 'Pullback' In Advertising Despite Supply-Chain Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 29, 2021
Canaan Schladale-Zink, Quartile CRO, said increased competition as more companies entered onli ...
- Performance Tool Lets Brands Measure Impact Of TikTok Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 1, 2021
Survey data shows how DISQO measured the in-feed performance of TikTok a ...
- Differences In How Consumers Shop This Year
Performance Marketing Insider, Laurie Sullivan - Friday, October 29, 2021
Criteo held a virtual meeting this week to talk about holiday tren ...
- Google Found To Have Highest Number Of Fake Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 28, 2021
Uberall partnered with The Transparency Company, which uses AI to find fa ...
- Facebook Rebrands To 'Meta' To Focus On Metaverse
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 28, 2021
Facebook CEO Mark Zuckerberg on Thursday announced the change of the company ...
- Zuckerberg's Meta Keynote Is Like Tripping On Acid
Performance Marketing Insider, Laurie Sullivan - Thursday, October 28, 2021
Anyone who lived through the1960s and early 70s might have found Ma ...
- Tripadvisor Found And Removed 1 Million Fraudulent Reviews In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 27, 2021
Of all reviews submitted to Tripadvisor for inclusion on its site, 3. ...
- Google Lets Kids Request Removal Of Self-Images In Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 27, 2021
Google introduced a tool Wednesday to give minors more control of self-imag ...
- ActionIQ Launches Real-Time Customer Experience Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 27, 2021
The platform gives brands the ability to personalize customer experiences based ...
- Google CEO Sundar Pichai Talks With Kermit The Frog About Climate Change
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 27, 2021
Google created a video on climate change, Dear Earth, running on YouTu ...
- IAS Signal Reporting Platform Becomes Foundation Of Future Projects
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 27, 2021
Integral Ad Science on Wednesday announced the global launch of IAS Signa ...
- Advertising Strong Focus In Microsoft Earnings
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 27, 2021
While some believe reports of supply constraints influencing the outcome of t ...
- Amazon Finds Podcasts, Voice Connect Emotionally With Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 26, 2021
Wondery, an Amazon Music company acquired in December 2020, commissioned studies th ...
- Google Nearly Doubles Profit, Capitalizing On Omnichannel Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 27, 2021
Alphabet posted its highest quarterly revenue increase in more than a deca ...
- Reddit Lands In Germany With Advertisers, Where It Plans For Explosive Growth
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 26, 2021
Reddit's growth in Germany rose 47% this past year vs. the pri ...
- YouTube Head Of Content Partnerships Exits To Become First CCO At Pinterest
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 25, 2021
Malik Ducard spent a decade at YouTube, most recently spearheading the creati ...
