- Google Reportedly Charges More Than Twice Its Rivals In Ad Deals
Performance Marketing Insider, Laurie Sullivan - Friday, October 22, 2021
For each ad transaction served across the Google exchange, the company tak ...
- AppsFlyer SKAdNetwork Ranks Performance After Apple's ATT Launch
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 21, 2021
Marketing measurement and experience platform AppsFlyer released a Performance Index ranking t ...
- Microsoft, Amazon Launch Very Different Support For Businesses, Preparing For Unusual Holiday Season
Performance Marketing Insider, Laurie Sullivan - Thursday, October 21, 2021
Microsoft and Amazon announced support for businesses on Thursday, each detailing ve ...
- Out-Of-Stock Product Messages Rise By 172%, Adobe Finds - How Will It Affect Advertising?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 20, 2021
Adobe's 2021 holiday season forecast estimates U.S. holiday sales online will ri ...
- Kroger Launches Private Marketplace To Support First-Party Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 20, 2021
Kroger Precision Marketing on Wednesday announced the launch of a private programmat ...
- Facebook Customizes Ads, Measures Ad Performance To Support SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 21, 2021
Facebook is focusing heavily on small and-medium-sized businesses, even as the compa ...
- If PayPal Buys Pinterest
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 20, 2021
PayPal, benefiting from the boom in online shopping, now has Pinterest ...
- Amazon Quietly Transitions Name Of Ad Biz To 'Amazon Ads,' Follows Google And Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 19, 2021
Amazon's first global, integrated ad campaign to promote its advertising business revea ...
- Dentsu Creates 'Attention' Metric For Media Planning And Buying
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 19, 2021
The ad industry has realized that "device metrics" that were proxies f ...
- Media.Monks Takes Brands Into The Metaverse
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 20, 2021
Media.Monks Chief Growth Officer Joe Olsen is so passionate about the futu ...
- Brave Replaces Google As Default Search Engine In Its Browser
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 19, 2021
Brave will replace Google in the U.S., U.K. and Canada as t ...
- Google, NBA Sign Multiyear Marketing And Tech Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 18, 2021
As the Official Search Trends and Fan Insights Partner and Official Sear ...
- Apple iOS Drives $3B In Consumer Spend On YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 18, 2021
YouTube surpassed $3 billion in consumer spend from various paid membership channe ...
- System1 Plans To Roll Out Privacy Subscription Products As It Prepares To Go Public
Data & Programmatic Insider, Laurie Sullivan - Monday, October 18, 2021
First-party data company System1 in 2018 acquired privacy- and security-focused companies a ...
- Advertising Industry Opens To Mental Health Awareness
Performance Marketing Insider, Laurie Sullivan - Monday, October 18, 2021
Advertising Week has launched a full track focused on mental health. ...
- Centro Rebrands to Basis Technologies, Adds Market Trends To Offering
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 15, 2021
Centro rebranded to Basis Technologies on Friday, and next week will a ...
- Merkle Newly Appointed Global CEO Speaks About Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 15, 2021
Michael Komasinski's recent appointment to global CEO of Merkle comes at ...
- Pinterest Broad-Term Travel Searches Up, Branded Down
Performance Marketing Insider, Laurie Sullivan - Friday, October 15, 2021
Total searches on Pinterest related to travel rose 19% in 2021, compar ...
- IronSource To Acquire Tapjoy For Approximately $400M
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 14, 2021
IronSource, a company that enables brands to manage an app business fr ...
- Why Americans Age 55 And Older Are Least Likely To Recall LGBTQ+ Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 14, 2021
Data released this week suggests LGBTQ+ ad campaigns may not be plac ...
- How Advertisers Might Benefit From Google Modernizing Mobile Search
Performance Marketing Insider, Laurie Sullivan - Thursday, October 14, 2021
Google's mobile search now offers a continuous scroll feature. The company's calli ...
- DoorDash Ad Business Grabs Brands With Search, Self-Service Options
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 13, 2021
DoorDash wants to increase its ad offerings to better compete with Instaca ...
- Criteo, CitrusAd Support Lowe's Leaps Into Advertising, Marketing Media For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 13, 2021
The group will provide an extensive portfolio of omnichannel advertising services design ...
- Microsoft To Remove 'Social' Part Of LinkedIn In China
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 14, 2021
Microsoft will shut down its current version of LinkedIn in China ...
- Holiday Shopping Is Early, Mobile And Revengeful
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 13, 2021
The shopping ecosystem became increasingly complex during the past year. Navigating th ...
- Greedy Dinosaur Campaign Shows How Energy Companies Ignore Climate Change
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
The humorous campaign for French independent energy provider ekWateur focuses on awarenes ...
- Consumers Abandon Brands After Frustration Over Identity Authentication, CMO Survey Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
Consumers prefer to do business with companies that make authentication safe a ...
- Merkle CTO Jumps To Zeta Global, Company Demonstrates Continued Growth
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
Mobley comes to Zeta with more than 26 years of experience ...
- IAB Tech Lab Unveils Framework To Boost Transparency Across Ad Supply Chain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 13, 2021
IAB Tech Lab on Wednesday released id-sources.json to help increase transparency arou ...
- Yelp Looks To Help Service Businesses Stand Out On Its Platform
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 12, 2021
New features for businesses include custom search filters, a new review flo ...
