- Amazon Paid Clicks Identify These Real-World Trends
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 20, 2022
Helium 10 identified consumer spending habits by analyzing paid clicks on specif ...
- ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 19, 2022
On Tuesday, enterprise customer data platform ActionIQ and collaboration and data cleanro ...
- Merkle Unveils 'Experience & Commerce' Practice, Taps McLaren To Lead It
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2022
Merkle, Dentsu's technology-enabled customer experience management company, on Wednesday unveiled its glob ...
- Take 2: Microsoft Looks To Deepen Ties To In-Game Advertising Since Shuttering Massive In 2010
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 19, 2022
Microsoft, apparently, is at it again -- looking to build a progr ...
- Searches For Electric Vehicles Trend High, Even As Battery Shortages Loom
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 18, 2022
Search interest in electric vehicles reached a record high in the U. ...
- NBA, Google Virtual Pixel Arena Comes Alive During Basketball Playoffs
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 18, 2022
With the NBA Playoffs underway, the NBA and Google Pixel -- t ...
- Ericsson's Ad-Tech Company Emodo Builds Out Suite, Expands Globally
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 18, 2022
Emodo built a solution for context and creative to support brands ...
- Alliant CEO: Wishing For A Federal Data Privacy Law
Data & Programmatic Insider, Laurie Sullivan - Monday, April 18, 2022
JoAnne Monfradi Dunn, CEO of Alliant, would like to see a feder ...
- Alphabet, Meta, Others Collectively Pledge Nearly $1B To Capture Carbon Pollution
Performance Marketing Insider, Laurie Sullivan - Monday, April 18, 2022
Alphabet and Meta are among the digital giants backing Frontier's carbon captu ...
- Site Search Fixes To Reduce Massive Ecommerce Returns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 15, 2022
Common search problems fueling rapid growth in returns for retailers -- specifical ...
- Voice Search In The Metaverse
Performance Marketing Insider, Laurie Sullivan - Friday, April 15, 2022
Advances in AI and machine learning will mimic human interactions and bri ...
- IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner, Manager Of Inventory
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 13, 2022
The update, open for public comment through May 31, 2022, includes t ...
- Google Goes Social For Creator Labs Season 6
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 14, 2022
Google in partnership with agency SN37 has launched its sixth season ...
- Local Digital Ad Spend To Surpass $92B, Budgets Shift From Paid Search To Targeted Banners
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 15, 2022
Borrell Associates plans to release its 2022 Benchmarking report on Wednesday th ...
- Financial Impact Of Apple IDFA On Four Companies Greater Than First Estimated
Performance Marketing Insider, Laurie Sullivan - Thursday, April 14, 2022
Lotame analyzed the 2022 revenue impact from Apple's privacy changes, and estimat ...
- Outbrain Hits $1B In 2021 Revenue - Where Will Its New CMO Take It?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
Outbrain's Paul Knegten spoke about the future of advertising and what Outbra ...
- Brands Revisit Ad Strategies As Inflation Leaps To 8.5%
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 13, 2022
Rising prices cost families about $296 per month, Moody's Analytics says, forci ...
- Rakuten Prepares For Big Give Week To Reward Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 14, 2022
Rakuten Big Give Week played host last year to hundreds of bran ...
- 53% Of Survey Participants Say Radio, Podcast Ads Are More Relevant Than Other Media
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 13, 2022
Audio may prove to be an influential performance media if it c ...
- IAB: Digital Ad Revenue Jumped 35% In The U.S. In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
Digital ad revenue in the U.S. rose 35% to $189 billion la ...
- OpenWeb Buys Adyoulike For $100 Million To Build A Social Layer
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
OpenWeb has announced the acquisition of Adyoulike, a global advertising platform bas ...
- Responsibility For Ad Quality Differs Depending On Who You Ask
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 13, 2022
For publishers, ad quality doesn't begin and end with the ad. T ...
- DuckDuckGo Debuts First Web Browser
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 12, 2022
DuckDuckGo may have begun as a private search engine, but on Tuesd ...
- PacSun Co-CEO Alfred Chang Talks Search And Digital Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 11, 2022
Tinuiti takes the lead for PacSun's analytics, creative, display, paid search, pa ...
- Google Rescinds Internships To Students After Learning They Studied In Russia
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 11, 2022
Two students studying in Russia went public late last week on Linked ...
- Mother's Day Rituals - What She Really Wants
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 11, 2022
Mom says all she wants is time with family on Mother's Da ...
- Audigent Presents Cognitive PMP, Partners With Comscore For Its Predictive Audience Segments
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
Audigent on Tuesday will launch integrations with audience segments from Comscore ...
- Brightcom, Intent IQ Partner To Provide ID Targeting For Cookieless Environments
Data & Programmatic Insider, Laurie Sullivan - Monday, April 11, 2022
Brightcom will announce a deal this week with Intent IQ to u ...
- Similarities And Differences In Languages Through A Semantic Network
Performance Marketing Insider, Laurie Sullivan - Monday, April 11, 2022
There are about 7,000 different languages in the world, so to thi ...
- Microsoft Disrupts Russian Cyberattacks Targeting Ukraine
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 8, 2022
Microsoft seized domains used by APT28, a state-sponsored group operated by Russi ...