- Google Brings MUM To Search, Lens, Query Results In New Features
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 29, 2021
Google today announced new applications for its Multitask Unified Model technology, includi ...
- Microsoft GM Steve Sirich To Leave Company
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 29, 2021
Steve Sirich, Microsoft general manager, will formally announce his last day ...
- ActionIQ Releases B2B Customer Data Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
The growth of self-service options and the ability to interact across ma ...
- Nearly 62% Of Consumers Still Blame Poor Onsite Search For 'Bounce,' Abandonment
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 29, 2021
Product discovery is the biggest ecommerce problem brands may not know th ...
- Microsoft Credit Card Ads, Format Triggers Ad Based On Real-Time Intent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 28, 2021
Credit-card ads that trigger for queries such as brand name, card catego ...
- TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 28, 2021
TikTok wants to sell more advertising, but it needs to ensure advertisi ...
- Startup Uses Distributed Public Ledger To Reduce Fraud In Transactions
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 28, 2021
Fintech company SKUx wants to change the way brands deliver discounts ...
- Without Personalization, Consumers Don't Get What They Want From Brands
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 28, 2021
The Cordial Cross-Channel Marketing Study set out to show how marketers shou ...
- Google Makes Data-Driven Attribution Default Model In Privacy Landscape
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 27, 2021
Machine learning, data-driven attribution will become the default model for all n ...
- How Cooler Screens Adapts Online Behavioral Ad-Targeting Techniques For Retail Stores
Data & Programmatic Insider, Laurie Sullivan - Monday, September 27, 2021
The technology leaves behind the cookieless world and privacy concerns to re ...
- Google Chooses Similarweb Data To Get SMBs Ready To Cross Borders
Performance Marketing Insider, Laurie Sullivan - Monday, September 27, 2021
The free Market Finder platform helps SMBs expand internationally by identifying opportuniti ...
- Google Ads Account Outage Fixed
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 24, 2021
Google confirmed on Twitter that an "account outage issue" caused some a ...
- Microsoft Enables 'Purpose' Attribute Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 24, 2021
The attributes will allow businesses to demonstrate how their brand values ali ...
- Google Said To Be Seeking Search Deals With TikTok, Instagram
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 24, 2021
Google execs are negotiating with their counterparts at ByteDance and Facebook ...
- Albertsons To Launch Shoppable Video Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 27, 2021
Customers on Albertsons Companies-owned sites and apps will soon have the abili ...
- Jawbone Sues Google, Apple Over Noise-Canceling Technology Patents
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 24, 2021
Jawbone Innovations, the owner of the patents, filed a lawsuit against Goog ...
- Alibaba To Sell Stake In State-Owned Broadcaster
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 24, 2021
Mango, which runs a popular video-streaming service, is among Alibaba’s largest state-own ...
- Google Ads Pushes 'Phrase' Or 'Broad' Matches Vs. Simple Keywords
Performance Marketing Insider, Laurie Sullivan - Friday, September 24, 2021
Google is taking steps to improve the predictability of how keywords matc ...
- What Makes Connatix's Newly Appointed SVP Of Demand Tick
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
Investments in the demand side of Connatix's business continue to rise am ...
- Yahoo, Shopify Partnership Improves Identity Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
Sellers on Shopify can use Yahoo Connect ID, the company's alternative ...
- GoodRx Health Launches, Provides Research-Based Answers To Health Questions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
GoodRx launched GoodRx Health on Thursday to provide research-based answers to vit ...
- Simpli.fi CTV Retargeting Extends Performance Ad Options
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
The latest capability allows advertisers to retarget users of connected TV servic ...
- What Happened To Voice Search?
Performance Marketing Insider, Laurie Sullivan - Thursday, September 23, 2021
Only 18% of voice-search users surveyed search for products or services ...
- Opera Ad Manager Self-Service Ad Platform Launches For SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 22, 2021
The self-service option complements Opera's managed services ad business, allowing small a ...
- Skai Makes Its Intelligence Data Available Through Snowflake Cloud Services
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 22, 2021
Skai, formerly Kenshoo, has partnered with Snowflake to offer its research a ...
- Google Increases Ad Transparency With Advertiser Pages
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 22, 2021
Google will now offer users of its products more information about the ...
- eBay Promoted Listings Advanced Becomes Available To All Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 22, 2021
The cost-per-click model gives sellers access to promote their listings in t ...
- Apple iOS 15 Gets Mobile Cashback Rewards Custom-Label Extension For Merchants
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 21, 2021
The Apple iOS extension can be customized from Wildfire and helps merchan ...
- Facebook Sharpens Focus On Safety, Security To Address 'WSJ' Allegations, Launches Consumer Products
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 21, 2021
After spending $13 billion on "safety and security" since 2016, Facebook ...
- Google App Gets 'Personal Results' Search Setting On Android
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 21, 2021
Personalized search results have been touted by Google for some time, b ...
