- eBay Promoted Listings Advanced Becomes Available To All Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 22, 2021
The cost-per-click model gives sellers access to promote their listings in t ...
- Apple iOS 15 Gets Mobile Cashback Rewards Custom-Label Extension For Merchants
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 21, 2021
The Apple iOS extension can be customized from Wildfire and helps merchan ...
- Facebook Sharpens Focus On Safety, Security To Address 'WSJ' Allegations, Launches Consumer Products
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 21, 2021
After spending $13 billion on "safety and security" since 2016, Facebook ...
- Google App Gets 'Personal Results' Search Setting On Android
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 21, 2021
Personalized search results have been touted by Google for some time, b ...
- Merkle Provides Tips To Help Boost Loyalty Through Rewards Program
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 21, 2021
Brands sometimes overlook the importance of interactions with consumers outside of purchase ...
- Google Improves Gmail Filtering Options On Android Mobile
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 21, 2021
Google said on Tuesday that the company has made it easier ...
- Criteo Data Analyzes Summer Travel, Retail Holiday Trends
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 21, 2021
Criteo's Commerce Trends Dashboard provides insight into monthly shopping trends by produ ...
- MediaWallah Developing Identity Tools Into Data Cleanrooms
Data & Programmatic Insider, Laurie Sullivan - Monday, September 20, 2021
Data cleanrooms typically don't integrate identity management and targeting features, but th ...
- Acquiring Customers: The Financial Impact Of Bots, Invalid Clicks
Performance Marketing Insider, Laurie Sullivan - Monday, September 20, 2021
CHEQ's report, The Cost of Lost Revenue Opportunities, reveals how much reven ...
- Hacker Network Shares Data Leaks On Encrypted Messaging App, Research Shows
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 17, 2021
Cybercriminals have used the Telegram Messenger app for years, as they lo ...
- CDP Strategy To Drive Revenue, Study Shows Ups And Downs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 17, 2021
Merkle sees marketers struggling to maintain compliance and ensure a safe w ...
- Mozilla Tests Bing As Default Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 17, 2021
Mozilla began running an experiment in early September, testing Microsoft's Bing ...
- Mozilla Tags TikTok In Misinformation Struggle
Performance Marketing Insider, Laurie Sullivan - Friday, September 17, 2021
TikTok is struggling with misinformation. The platform removed nearly 350,000 videos wi ...
- Senators Call Foul After Google Blocks Ads For 'Abortion Reversal' Pill And 'Pro-Life' Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 16, 2021
Several U.S. senators today demanded to know why Google decided to pu ...
- Semcasting Advances Employee-Based Title Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 16, 2021
Semcasting, an identity resolution company, announced the release of an employee-based tit ...
- What's Behind Neeva's Search Engine Integration With Vivaldi
Performance Marketing Insider, Laurie Sullivan - Thursday, September 16, 2021
Is there any opportunity for brands in a subscription-based search engine? T ...
- Holiday Performance, Campaign Strategies Rely On Supply
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 15, 2021
This year's holiday shopping season will look different as marketers rely ...
- Shutterstock Launches National TV Campaign, Rebrands As Content Creation Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 15, 2021
The campaign demonstrates Shutterstock's move away from its roots as a sto ...
- Google Ads Combines Smart, Standard Display Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 15, 2021
Google Ads this month will begin to combine standard Display and Sma ...
- Facebook, Google Profit Off 'Abortion Reversal' Ads Served To Minors, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 16, 2021
A report by The Center for Countering Digital Hate estimates advertisers ha ...
- Between The Lines: What Reviews Really Tell Consumers
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 15, 2021
When reviews with their tale to tell are left up to ...
- Google Enforces Unique Product Identifiers On Free Merchant Listings
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 14, 2021
Unique product identifiers include Global Trade Item and Manufacturer Part numbers a ...
- Building A Creative Quality Score Into Campaign Review Process Improves Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 14, 2021
Creative best practices rely on different, often contradictory metrics developed by Faceboo ...
- Yext Builds Find-A-Doc Search Engine -- Why It Is Valuable For Patients, Healthcare Organizations
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 14, 2021
Find-A-Doc helps people find the right provider for their needs on ...
- Facebook XCheck Reveals Celebs, Politicians Get Special Treatment, 'Immunity' From Content Enforcement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 13, 2021
A Facebook program known as XCheck gives millions of celebrities, politicians a ...
- Shopify Launches Hub To Help Brands Sell Across Borders
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 14, 2021
More than 27% of all traffic to Shopify stores in 2021 ...
- Visa Shutters Its Data Biz For Advertisers
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 13, 2021
Visa's Ad Solutions gave marketers access to consumer segments and ZIP cod ...
- Meet MuteSix And its Direct-To-Consumer Strategy
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 13, 2021
MuteSix, a performance marketing agency created in 2014 and acquired by Dent ...
- Canada Goose Fined For False Advertising In China Crackdown
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 13, 2021
China fined Canada Goose Holdings for allegedly misleading consumers in some advertisements, becomi ...
- Targeting Ads To The Unvaccinated Becomes An Art
Data & Programmatic Insider, Laurie Sullivan - Monday, September 13, 2021
When marketers think about targeting messages, do they consider whether the audien ...
