- Meet MuteSix And its Direct-To-Consumer Strategy
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 13, 2021
MuteSix, a performance marketing agency created in 2014 and acquired by Dent ...
- Canada Goose Fined For False Advertising In China Crackdown
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 13, 2021
China fined Canada Goose Holdings for allegedly misleading consumers in some advertisements, becomi ...
- Targeting Ads To The Unvaccinated Becomes An Art
Data & Programmatic Insider, Laurie Sullivan - Monday, September 13, 2021
When marketers think about targeting messages, do they consider whether the audien ...
- Here's Some Of What TransUnion's $3.1B Neustar Deal Gets It
Performance Marketing Insider, Laurie Sullivan - Monday, September 13, 2021
The Fabrick Impact Assessment provides TransUnion clients an ID-deprecation impact score f ...
- Analysts Track Search Trends As Summer Comes To A Close
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 10, 2021
Baird Equity Research is tracking search trends as students go back ...
- Unhappy Returns: Data Shows Marketers Should Focus On Messaging In Holiday Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 10, 2021
Shoppers' opinions on returns of items bought online and in-store show higher-inco ...
- Former CBS Interactive Chief And Tinder CEO Takes Helm At Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, September 12, 2021
Jim Lanzone returns to media as Yahoo's CEO in an effort ...
- Google Report Adds Historical Data For Queries Driving Impressions Without Clicks
Performance Marketing Insider, Laurie Sullivan - Friday, September 10, 2021
For consumers, deciding what risks to take as they write recommendations, sh ...
- Yahoo Expands Identity Interoperability, Integrates With More Than 3,000 Publisher Domains
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 9, 2021
A week after Verizon Media rebranded as Yahoo, the company today announc ...
- Facebook, Ray-Ban Create Smart Glasses - But Will Consumers Buy Them?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 10, 2021
The smart glasses can capture pictures and short videos, make calls a ...
- SEO By The Numbers, What B2B Tech And SaaS Marketers Think
Performance Marketing Insider, Laurie Sullivan - Thursday, September 9, 2021
B2B tech marketing community FINITE released research in partnership with B2B digit ...
- Tinuiti Wants CMOs To 'Rethink' Advertising And Marketing, Launches First Ad Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 8, 2021
Tinuiti launched a branding campaign that asks CMOs to rethink advertising a ...
- Video, Vertical Product Ad Pilots Running On Microsoft Audience Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 8, 2021
The program also supports disclaimers in ads, new third-party integrations with Univers ...
- Misinformation Peaks, Ad Tech Rushes To Protect Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 9, 2021
Martech company Sightly and Ad Fontes Media, which measures media bias, ha ...
- If Personalizing Leads Exists, This Startup May Have The Answers
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 8, 2021
When consumers provide information giving marketers or companies permission to contact the ...
- How Kroger Precision Marketing Will Build A 'Better' Ad Business Than Google
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 7, 2021
Kroger Precision Marketing, Kroger's retail media business powered by tech company 84. ...
- Tech Leads Call For Change, Say Pentagon Not Prepared To Defend U.S. In Advanced Technology, AI
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 7, 2021
The U.S. is not prepared to defend or compete in the ar ...
- Data And Privacy Forcing Changes In Acquisition Strategies
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 7, 2021
User acquisition strategies aim to rapidly acquire and convert consumers and bui ...
- Microsoft Start Feeds Publishers' Digital Content To Readers
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 7, 2021
The news feed connects behavior as consumers jump from one device ...
- Microsoft Speeds Indexing, Makes Bing Content Submission API Available To All
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 3, 2021
The idea is to use fewer lines of code to index conte ...
- Amazon Plans To Police And Remove More Content From Cloud Services
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 3, 2021
The plan aims to "determine what types of content violate its clo ...
- The Targeted Impact To Link Building
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 3, 2021
For marketers wanting to build links that impact rankings for specific pag ...
- Apple Mail Privacy Protection Deadline Looms
Performance Marketing Insider, Laurie Sullivan - Friday, September 3, 2021
After Apple rolls out iOS changes to its Mail Privacy Protection featur ...
- WhatsApp Fined $266M By Ireland Data Privacy Regulator Over Data Shared With Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 2, 2021
WhatsApp was fined a record $266 million following an inquiry into i ...
- OTT Platforms' Ad Spend Increased 47% In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 2, 2021
MediaRadar released its year-over-year report Thursday on the amount video-streaming platforms spe ...
- Mozilla Firefox Secret Menu Campaign Debuts
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 2, 2021
Mozilla Firefox's Secret Menu Campaign highlights all the hidden features in t ...
- How Loyal Are Your Customers?
Performance Marketing Insider, Laurie Sullivan - Thursday, September 2, 2021
As new tools and technologies are continually introduced, businesses have an opportuni ...
- Mobile Purchases Rose 30% Through Apps
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 1, 2021
The Mobile Shopping Apps Report provides key insights into consumer purchase behavi ...
- Google Reportedly Following Apple Into The Chip Business - Why It's Important To Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 1, 2021
Google reportedly is building ARM-based central processor semiconductor chips for its Chromebook ...
- Google To Shutter Expanded Text Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 1, 2021
Responsive search ads will become the only search ad type that markete ...
