- As Russia's Internet Goes Dark, Publishers, Media Find Workarounds To Reach Citizens
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 18, 2022
Russia is experiencing a new form of digital isolation as its citize ...
- Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 18, 2022
The partnership will help target ad spend toward credible, trusted publishers, a ...
- Visably Details How To Measure Brand Performance In Search With These Metrics
Performance Marketing Insider, Laurie Sullivan - Friday, March 18, 2022
Customers are more likely to learn about a brand and make ...
- Search Expert Develops Rating System To Help Advertisers Buy Trusted Media
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 17, 2022
Seekr Technologies' scoring and filtering system will help brands and people searchi ...
- IBM, Adobe Expand Weather Data, Experience Platform Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 17, 2022
IBM and Adobe have expanded an existing partnership that will integrate t ...
- Microsoft Data Shows Consumers Looking For Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 17, 2022
With consumers seeking experiences after two years of restrictions, Microsoft Advertising Insigh ...
- Revenue Lost By Poor Digital Experience Can Now Be Measured
Performance Marketing Insider, Laurie Sullivan - Thursday, March 17, 2022
Developers at Qualtrics XM believe they have developed a process to t ...
- WPP Forms Partnership With Reddit: Taps Facebook, Verizon Vets To Lead It
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 16, 2022
The partnership taps commerce and tech expertise across media agencies such ...
- Google Analytics 4 Becomes Standard, Universal Analytics Will Sunset In June '23
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 16, 2022
"Without a modern measurement solution, you leave essential insights on the tab ...
- Ad Companies, Businesses Continue To Shutter Services In Russia
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 16, 2022
Extreme Reach, a platform for video ad campaigns, will offer its servic ...
- Google Integrates Search Ads 360 With Google Analytics 4
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 15, 2022
Google launched a Search Ads 360 integration with Google Analytics 4 (GA ...
- Google Domains Out Of Beta
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 16, 2022
Google began offering users a way to buy a domain names witho ...
- Google Introduces For Publishers Related Search For Content Pages
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 16, 2022
Google today introduced Related search for content in AdSense for search, a feature f ...
- Adobe, Microsoft, Google Say Consumers Packing Bags To Travel
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 16, 2022
Search volume typically rises in March, according to Microsoft Advertising. Despite pandem ...
- Google Brazil Opposes 'Fake' News Bill That Could Help To 'Bypass Our Systems'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 15, 2022
Google Brazil President Fabio Coelho writes that the bill, which began ...
- Google Details New Gaming Ad Options, Attribution Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 15, 2022
Google's new measurement options and ad features will help developers and bran ...
- HomeAdvisor Made False, Misleading Claims About Quality Of Leads Sold To SMBs, FTC Says
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 15, 2022
The FTC's complaint alleges that since 2014, HomeAdvisor has made false, misleadi ...
- Programmatic OOH Spend Rises In H2 Vs. H1 2021, Place Exchange Data Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, March 14, 2022
Comparing programmatic OOH spend on Place Exchange for H2 2021 vs. ...
- How Pete Stein's Entrepreneurial Spirit Led Him To Become Merkle Americas President
Performance Marketing Insider, Laurie Sullivan - Monday, March 14, 2022
Pete Stein, who previously led Merkle's Experience and Commerce practice, was instrument ...
- Google Launches Automated Automotive Ad Unit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 11, 2022
This automated automotive format provides an image and information, using vehicle da ...
- Former Saatchi & Saatchi France CEO Brings Master The Monster To U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 11, 2022
The platform, which aims to democratize the bidding process for all producti ...
- Apple, Google, Dozens Of Other Companies Back Full-Page Ad Opposing Texas Law
Performance Marketing Insider, Laurie Sullivan - Friday, March 11, 2022
Apple, Google, IBM, PayPal, REI Co-Op, and Meta are among dozens ...
- Pinterest Invests In 'Inspired Content' To Strengthen Search, Discovery, Buying Platform
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 11, 2022
Pinterest is furthering its investment in developing an "inspired content and shoppi ...
- AARP Media To Leverage Search, Says 70-Year-Olds Now Digital Savvy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 10, 2022
AARP Media Solutions, which connects marketers to AARP The Magazine, AARP Bullet ...
- Advertisers In Russia Can No Longer Buy Google Ad Services
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 10, 2022
Google announced Thursday it will pause ads on its properties and networ ...
- Video Collaboration, Baidu Global And Microsoft's Xandr Get Together
Performance Marketing Insider, Laurie Sullivan - Thursday, March 10, 2022
The business now operates independently under the name DO Global. It ...
- SEO Employee And Her Two Children Among Hundreds Killed in Ukraine
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 9, 2022
Tatiana Perebeinis, chief accountant of SEO platform SE Ranking, and her childr ...
- Brave Builds New Capabilities To Protect Privacy, Releases Unlinkable Bouncing
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 9, 2022
The privacy feature protects against bounce tracking, which allows trackers to tra ...
- Google To Acquire Cyber Defense Company Mandiant For $5.4 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 8, 2022
The integration is intended to help enterprise companies detect and respond quick ...
- Apple Halts Search Ads In Russian App Store, Amazon Web Services Not Accepting New Customers In Russia
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 8, 2022
No new Search Ads campaigns will run on the App Store ...