- Mobile Purchases Rose 30% Through Apps
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 1, 2021
The Mobile Shopping Apps Report provides key insights into consumer purchase behavi ...
- Google Reportedly Following Apple Into The Chip Business - Why It's Important To Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 1, 2021
Google reportedly is building ARM-based central processor semiconductor chips for its Chromebook ...
- Google To Shutter Expanded Text Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 1, 2021
Responsive search ads will become the only search ad type that markete ...
- Apple And Google Must Let App Developers Use Other Payment Systems In South Korea
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 31, 2021
The bill will require Apple and Google to allow competing payment syste ...
- Stirista Aids Ad Council And American Lung Association With Free Digital Awareness Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 31, 2021
Stirista, which focuses on data-driven SaaS marketing solutions, worked with the ...
- LinkedIn Tells Advertisers It Will Fold Stories As It Prepares To Launch Something New
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 31, 2021
LinkedIn on Tuesday told advertisers it plans to shutter Stories, which t ...
- OOH On Its Way Up, Place Exchange Data Shows, eMarketer Confirms
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 30, 2021
Out-of-home advertising took a beating in parts of 2020 due to t ...
- Google Could Pay Apple $15B To Keep Its Search Engine The Default On Safari
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 30, 2021
On Monday Apple announced the acquisition of Primephonic, a classical music-streaming servi ...
- Publishers' Ad Transaction Costs Rise, Despite Shift To Automated Buying: Survey
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 31, 2021
Time-consuming ad trafficking, billing and other manual functions reduce ad profitability a ...
- Zeta Offers Advanced Multicultural Audience Targeting, With 78M U.S. Adult Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 30, 2021
Zeta improves on targeting by providing brands with a cohesive view ...
- No More Video Games During The School Week
Performance Marketing Insider, Laurie Sullivan - Monday, August 30, 2021
Think how this new rule will affect advertisers that want to rea ...
- Amazon Advertising Spurs Growth Of Dedicated Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 27, 2021
Selling successfully on Amazon can become complicated, so after years of selli ...
- 'Got Milk?' Campaign Turns Into 'Never Doubt What You Love'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 27, 2021
The California Milk Processor Board, the entity behind the Got Milk? Campaig ...
- Tesla Found To Invest In Organic, Paid Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 27, 2021
Tesla doesn't typically invest in paid social media advertising, but apparently ...
- Illusion Of Living In A Virtual World
Performance Marketing Insider, Laurie Sullivan - Friday, August 27, 2021
Apple, Amazon, Google, IBM and Microsoft top execs were among the busine ...
- How Control Of Consumer-Generated Data Affects Online Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, August 26, 2021
A study of the impact of ownership and control of consumer-generated da ...
- Walmart Launching DSP With The Trade Desk, Will Connect Online With In-Store
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 25, 2021
Walmart Connect, the retailer's media arm, will launch a demand-side platform wi ...
- Secrets Behind Local Organic Search Traffic
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 25, 2021
Data from Milestone research shows local is the second-largest channel behind organ ...
- OAAA, IAB Tech Lab Partner To Align DOOH With OpenRTB
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 24, 2021
Two trade associations this week announced a collaborative task force to suppo ...
- Shopify, TikTok Partner To Create 'Next Generation Of Merchants'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 24, 2021
Shopify on Tuesday introduced tabs on TikTok to help creators and merchan ...
- ID Technology Addresses Privacy Laws, Upcoming Ban On Third-Party Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 24, 2021
The user identification solution provides protection of consumer data while allowing third-par ...
- Google Made 4,500 Improvements In 2020
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 24, 2021
Google may be on a mission to make the world's information op ...
- What's On The Mind Of LiveRamp President Warren Jenson?
Data & Programmatic Insider, Laurie Sullivan - Monday, August 23, 2021
Jenson has worked directly with legendary entrepreneur Jack Welch, and Amazon Found ...
- Marketers Confused About Performance Marketing Vs. Growth Marketing
Performance Marketing Insider, Laurie Sullivan - Monday, August 23, 2021
To succeed today, 3Q Digital believes more marketers must rely on grow ...
- Verizon Media Makes Big Move To Process Ecommerce Transactions As It Transitions To Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, August 22, 2021
Verizon Media becomes "merchant of record" for brands and retailers selling throu ...
- Google Search Guru Credited For Writing Original Code Retaliates Online Against Ex-Wife
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 20, 2021
Scott Hassan, credited with programming much of the original search engine th ...
- It Didn't Disrupt MobilityWorks Campaigns After Data Axle Gobbled Up Exact Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 20, 2021
Disruption often comes with mergers and acquisitions, but not for Data Ax ...
- YouTube Surpasses 2 Million Creators In Monetization Program
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 23, 2021
The YouTube Partner Program grew partly due to it investing in t ...
- Apple Tried To Hire Google Search Chief Ben Gomes
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 20, 2021
Apple succeeded in hiring Google executive John Giannandrea, who served as Google’s search a ...
- Heard And Seen: Execs At IBM Watson, LiveRamp Talk Ad Targeting
Performance Marketing Insider, Laurie Sullivan - Friday, August 20, 2021
While Apple released App Tracking Transparency in April, The Weather Company a ...
