- Google AdSense Publishers Hit With Ad Extortion Email
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 17, 2020
A scheme targeting Web site owners serving banner ads through AdSense ...
- CEO Gentry Officially Takes Reins At OpenX, Talks Business Plans, Importance Of Luck
Data & Programmatic Insider, Laurie Sullivan - Monday, February 17, 2020
Being around in the early days of the internet was luck, sa ...
- Coronavirus Forces China To Reinvent Digital
Digital News Daily, Laurie Sullivan - Friday, February 14, 2020
Coronavirus will push more advertising and services online as brands look ...
- Search Data Reveals Super Bowl Ads' Staying Power For Brands
Performance Marketing Insider, Laurie Sullivan - Monday, February 17, 2020
It's the data that surfaces in the weeks after the Super Bo ...
- Valentine's Gifts Or Gifs -- More Women Than Men Give
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 14, 2020
Women seem to be more giving on Valentine's Day and the sear ...
- Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry
MediaDailyNews, Laurie Sullivan - Friday, February 14, 2020
The economic cost of Coronavirus remains uncertain, International Monetary Fund spokesman Ger ...
- How Airbnb Eliminates 'Positional Bias' In Search Results
Performance Marketing Insider, Laurie Sullivan - Friday, February 14, 2020
Airbnb eliminates positional bias in search results on its site by followi ...
- Why Consumers Fall In Love With Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 13, 2020
Upland Software conducted a study to determine what brands consumers love a ...
- Grocery Giant Kroger Partners With Microsoft To Ensure CPG Companies Can Analyze Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 13, 2020
The Precision Marketing platform enables marketers to understand performance attributable to ...
- App Install Ad Spending Reaches $76.2B, Poised To Jump Further
Digital News Daily, Laurie Sullivan - Thursday, February 13, 2020
On Thursday, AppsFlyer published its Global App Install Ad Spend report. "Struggl ...
- TV Versus Search -- When A Disruptive Brand Tries Both
Performance Marketing Insider, Laurie Sullivan - Thursday, February 13, 2020
Jim Leichenko, director of marketing at Kantar Media, views Robin Hood ...
- Microsoft Bing Fuels Content, Advertising With Another Privacy Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 12, 2020
Perion Network's search technology division has launched the Privado Private Search Engin ...
- Best Buy, Not Amazon, Dominates Google First-Page Searches For Electronics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 12, 2020
Best Buy has the most visible website on Google's Page One sear ...
- Traffic To Websites Expected To Climb In 2020, Becoming Priority For Marketers
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 12, 2020
Twenty percent of marketers in SimilarWeb's State of Marketing survey released th ...
- Yelp Launches Store Visits, Video Ad Unit To Drive Company's Growth
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 11, 2020
Yelp Store Visits, which measures online to offline store visits, and Showca ...
- Amazon Celebrates Lovers, Romance Between Robots
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 11, 2020
Amazon celebrates its workers -- humans and machines -- with stories ...
- Ad-Tech Deals Rose 72% In 2019
Digital News Daily, Laurie Sullivan - Monday, February 10, 2020
Data from Results International shows consolidation of DSPs, DMPs and SSPs a ...
- U.K. Performance Agency Brainlabs Buys Hanapin Following Distilled Merger
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 11, 2020
The acquisition demonstrates the company's need for a solid footing in t ...
- What If Google Acquired Tesla? One Analyst Says No
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 10, 2020
A group led by MIT engineers and Wall Street analysts are speculati ...
- China Contract Manufacturer Cites Coronavirus As Reason Employees Should Stay Home
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 10, 2020
Hon Hai Precision Industry Co.'s Foxconn, a contract manufacturer that builds App ...
- Samba TV Works With Amazon To Create New Attribution Model
Data & Programmatic Insider, Laurie Sullivan - Monday, February 10, 2020
Samba TV and Amazon are building out an attribution model that enabl ...
- Quantcast, Kochava Partner To Create Privacy Compliant Platform For Web, Mobile Apps
Digital News Daily, Laurie Sullivan - Friday, February 7, 2020
The partnership creates a platform for publishers and advertisers to comply wi ...
- Google Search Console Adds Review Snippets Performance And Testing
Performance Marketing Insider, Laurie Sullivan - Monday, February 10, 2020
Websites with reviews can gain much information on how well pages perfor ...
- Google Shopping Ads Coming To Gmail
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 7, 2020
Google advertisers will have an option to buy Product Shopping ads a ...
- Is The Coronavirus Making Advertising Sick?
MediaPost Weekend, Laurie Sullivan - Saturday, February 8, 2020
Amazon sellers are concerned that idle manufacturing facilities in China will interru ...
- Coalition For Better Ads Releases Video Standards; Study Finds 764M Devices Blocked Ads In Q4
Digital News Daily, Laurie Sullivan - Thursday, February 6, 2020
The standards identify ad experiences beneath a threshold of consumer acceptability, whi ...
- Google Oscar Predictions Based On Search, YouTube Views
Performance Marketing Insider, Laurie Sullivan - Friday, February 7, 2020
This year Google said it noticed that a film's box office succe ...
- Google Search Results Serve A Sexist 'Caveman' Slant
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 6, 2020
A Google search about cavewomen for a school project returned "lots ...
- Tripadvisor Launches Customer Review Service For Restaurants After Reorganizing
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 6, 2020
Tripadvisor's Review Hub dashboard announced Wednesday it will allow restaurant owners ...
- Google Trends Data Zeroes In On The Moment Coronavirus Was Identified
Performance Marketing Insider, Laurie Sullivan - Thursday, February 6, 2020
Google Trends seemed to identify the approximate time and day people realiz ...
