- Google Ad Tools Focus Of DOJ Probe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 5, 2020
Growing regulatory scrutiny from the Department of Justice has some Google exe ...
- Publishers, Not Data, Become Focus Since Google's Announcement To Squash Third-Party Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 5, 2020
Advertisers are focusing more on publications than audience data since Google announc ...
- AdEx Develops Way Of Targeting Ads Without Loading, Storing Data
Digital News Daily, Laurie Sullivan - Tuesday, February 4, 2020
AdEx Network, a decentralized ad platform, opened its technology to all advertise ...
- Oscars Get Dedicated Google Search, Assistant Experience
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 5, 2020
Google on Wednesday announced the launch of a dedicated experience in Sear ...
- SEO Professionals Must Think Like A Local Business Or Risk Failure
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 4, 2020
Local SEO agencies need to start thinking of their services as ...
- Consumer Intelligence Platform Suzy, Named For Humanizing Approach, Secures $12M In Funding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 4, 2020
Consumer intelligence company Suzy announced a $12 million Series C funding rou ...
- TikTok's Growth Drives ROI, Joining Google, Facebook, Apple Search Ads, Report Finds
Digital News Daily, Laurie Sullivan - Tuesday, February 4, 2020
TikTok has emerged as one of the top platforms for advertising RO ...
- Amazon Aggressively Fights To Dominate Google Page One
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 4, 2020
A Searchmetrics study shows the lengths Amazon goes to in order ...
- Super Bowl TV Ads Drove Online Search, Discovery On Publisher Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 3, 2020
Uplifting and encouraging ads attracted readers to search for more information abo ...
- Super Bowl Advertisers Get Creative To Rank Higher In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 3, 2020
Merkle's Digital Bowl Report found that some 85% of advertisers developed displ ...
- Alphabet Reveals YouTube Brought In $15B In Ad Revenue In 2019
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 3, 2020
Google parent Alphabet reported its Q4 2019 earnings Monday, and the b ...
- How One Man Gamed Google Maps
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 3, 2020
Simon Weckert toted a bunch of smartphones down empty streets in Berl ...
- Vistar Media Seeing Analytics, Programmatic Recharge DOOH
Data & Programmatic Insider, Laurie Sullivan - Monday, February 3, 2020
Vistar Media CEO Michael Provenzano predicts strong growth for the company wi ...
- Google, Microsoft, P&G Looking To Change Gender Stereotypes In Super Bowl, Other Advertising
Digital News Daily, Laurie Sullivan - Friday, January 31, 2020
A study released Friday found that marketing content on YouTube featuring female-l ...
- Super Bowl Trending Google Searches Have A Lyrical Theme
Performance Marketing Insider, Laurie Sullivan - Monday, February 3, 2020
Google typically shares YouTube viewership stats related to Super Bowl ads t ...
- Avast Shutters Jumpshot, Exits Business After Reports Of Data Sharing
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 31, 2020
Free antivirus platform Avast will shutter its Jumpshot analytics business after ...
- Vivendi-Owned Dailymotion Extends Partnership With White Ops To Reduce Ad Fraud
Digital News Daily, Laurie Sullivan - Thursday, January 30, 2020
Sophisticated malware that lives on a person's device can now learn a ...
- Google, Facebook, Twitter Working To Stop Spread Of Misinformation About Coronavirus
Performance Marketing Insider, Laurie Sullivan - Friday, January 31, 2020
Google, Facebook and Twitter want to provide those searching for answers wi ...
- Amazon's Ring Sharing Personal Data With Appsflyer, Facebook, Others
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 30, 2020
Earlier this week, the Electronic Frontier Foundation revealed that Ring collects da ...
- Amazon Predicted To Report Much Faster Ad Growth
Performance Marketing Insider, Laurie Sullivan - Thursday, January 30, 2020
Digital agencies with expertise in Amazon's advertising platforms expect it to repo ...
- Search Ad Model Takes New Keyword Bid Approach Running On Blockchain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 29, 2020
Presearch's keyword advertising model, announced Wednesday, takes a new approach to t ...
- News Corp Goes Live With Its Knewz Site To Fend Off Google
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 29, 2020
Knewz.com aggregates headlines from more than 400 publishers. With the launch, Ne ...
- Google, Other Companies Temporarily Close China Offices Due To Coronavirus
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 29, 2020
Google on Wednesday temporarily shut its offices in Mainland China, Taiwan, a ...
- Microsoft Search Revenue Jumps 9% In Q4 2019
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 29, 2020
Microsoft on Wednesday reported earnings for Q4 2019 of $33.7 billion ...
- Microsoft Venture Fund M12 Invests In Kid Tech Startup
Digital News Daily, Laurie Sullivan - Tuesday, January 28, 2020
U.K.-based SuperAwesome works with brands for children to help them market a ...
- Google Brain Develops Conversational Chatbot Meena
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 29, 2020
The chatbot is trained on data mined and filtered from public doma ...
- Consumers Want To Trust Brands, But Privacy Jargon Too Difficult To Understand, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 28, 2020
A report on consumer data privacy examines the ways current business strategi ...
- Desktop Search Ads Gain Marketing Dollars, Giving Microsoft A Boost
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 28, 2020
Apple, Amazon and Microsoft's stocks, ad and product sales have risen substantial ...
- Amazon, Google Sued By Songwriter Reps Over Pirated Music
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 28, 2020
A series of lawsuits filed last week claim Amazon and Google failed ...
- Pinterest Visual Search Tool Attracts Estee Lauder, Sephora, Lancome
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 28, 2020
A Pinterest Try-On Feature that works with Lens, the company's visual sear ...
