- Microsoft Updates Bingbot User Agent
Performance Marketing Insider, Laurie Sullivan - Monday, December 16, 2019
Bing will begin to use a web-crawling robot that collects documents fr ...
- Competitive Analysis On Amazon Takes A Turn
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 13, 2019
Gradient.io, an intelligent insights platform that tracks sales on Amazon, set o ...
- Google 2019 Search Data Demonstrates A Need For 'Heroes'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 13, 2019
This year's list tells a story of a turbulent political climate, sol ...
- Cisco Makes Major Tech Investment To Enable New Types Of Ads
Digital News Daily, Laurie Sullivan - Thursday, December 12, 2019
Cisco has announced a plan to build and invest in 5G intern ...
- Connections Between SEO And Timing Of Press Releases
Performance Marketing Insider, Laurie Sullivan - Friday, December 13, 2019
The 2019 Press Release Benchmark Report is relevant to search marketers becau ...
- How Volvo Uses Marketing Mix Modeling To Build Brand Equity With Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 12, 2019
Using its marketing mix model, which includes more than 100 variables th ...
- Conductor Founder Buys Back Company From WeWork
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 12, 2019
Conductor cofounder Seth Besmertnik, COO Selina Eizik and investor Jason Finger ha ...
- Wix Stats Provide A Glimpse Into 2020 Customer Website Services
Performance Marketing Insider, Laurie Sullivan - Thursday, December 12, 2019
Wix, which provides the building blocks to create websites, has released ...
- You & Mr Jones CEO Shares 2020 Predictions As Company Announces $200M In Funding
Digital News Daily, Laurie Sullivan - Tuesday, December 10, 2019
The CEO of You & Mr Jones believes the next decade wi ...
- OpenX Granted Patent For Scoring Impressions, Users In Programmatic Advertising
Digital News Daily, Laurie Sullivan - Wednesday, December 11, 2019
The patent highlights OpenX's vision of allowing both marketers and publishers ...
- More Than A Third Of Consumers Begin Holiday Searches, Make Purchases 1-3 Months Ahead: Study
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 11, 2019
Data released this week suggests marketers may want to begin their sear ...
- CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 10, 2019
Although 57% of marketers believe data security, privacy and accountability are t ...
- Predictions 2020: Search, Performance Marketing, Video, Programmatic, Data, AI
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 11, 2019
To demystify future trends from search to programmatic and online video, "Sear ...
- Sprint Takes GumGum's 'Breakthrough' In-Video Ad Unit In Beta For A Spin
Digital News Daily, Laurie Sullivan - Tuesday, December 10, 2019
Sprint began beta testing in November an alternative to pre- and mid-ro ...
- Publishers: It's Not All About Google
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 10, 2019
A site owned by the parent company of TikTok is a growi ...
- Analyst: Breakup Would Make Google, YouTube, Cloud 3 Separate Companies
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, December 8, 2019
Splitting Alphabet into Google Advertising and Other Services, Google Cloud, and YouTu ...
- Equifax Creates New Segment Targeting Options Through Neustar Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 9, 2019
Equifax created a new product through a partnership with Neustar initially ...
- Exponential Interactive Focuses On Connected TV With Launch Of VDX.tv
Data & Programmatic Insider, Laurie Sullivan - Monday, December 9, 2019
The company uses three data sources -- "consumers who have not be ...
- Google Maps Alternative Displays Business Icon, Customizes Search
Performance Marketing Insider, Laurie Sullivan - Monday, December 9, 2019
The travel app Nexit links to Interstate Data USA to display nam ...
- TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 6, 2019
Assets acquired in TripAdvisor's purchase of SinglePlatform include contracts, intellectual property a ...
- On Black Friday, 93M Consumers Shopped Online
Performance Marketing Insider, Laurie Sullivan - Friday, December 6, 2019
Kenshoo, which refers to the Thanksgiving holiday shopping weekend as "Cyber 5 ...
- Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps Up
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 5, 2019
Data released Thursday suggests consumers increasingly click on affiliate links as automati ...
- Vans Top Search Term, Along With Socks, Down Jacket, Christmas Trees
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 5, 2019
Vans, which is one of the most-searched terms in the U.S., to ...
- A Glimpse Into Bloomberg's Million-Dollar Campaign Strategy On Google Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 6, 2019
SEMrush analysts pulled and analyzed search keywords for three websites -- mikebloomberg.co ...
- Google Adds Optimization Score For Display Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 5, 2019
Google Ads shows an optimization score for Search and Shopping campaigns, a ...
- Pandora Wants Listeners To Rock The Music
Digital News Daily, Laurie Sullivan - Wednesday, December 4, 2019
Pandora's campaign spans tv, out-of-home, digital and experiential events like a live-stream ...
- Google Adds Package Tracking To Search Queries As Holiday Ecommerce Surpasses $9B
Performance Marketing Insider, Laurie Sullivan - Thursday, December 5, 2019
Google announced Thursday an early access program that lets package delivery compani ...
- Merkle To Help Brands Demystify Google's Black Box Of Ad Automation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 4, 2019
The more automation, the less brands understand the reasons behind bidding decision ...
- Genius Sues Google For Unfair Competition
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 4, 2019
Genius announced earlier this year it suspected Google is copying its lyri ...
- U.S. Proposes Tariffs On French Goods, Suggests Unfair Digital Services Tax On U.S. Tech Companies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 3, 2019
U.S. Trade Representative Robert Lighthizer in a statement said the move shou ...