- More Than A Third Of Consumers Begin Holiday Searches, Make Purchases 1-3 Months Ahead: Study
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 11, 2019
Data released this week suggests marketers may want to begin their sear ...
- CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 10, 2019
Although 57% of marketers believe data security, privacy and accountability are t ...
- Predictions 2020: Search, Performance Marketing, Video, Programmatic, Data, AI
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 11, 2019
To demystify future trends from search to programmatic and online video, "Sear ...
- Sprint Takes GumGum's 'Breakthrough' In-Video Ad Unit In Beta For A Spin
Digital News Daily, Laurie Sullivan - Tuesday, December 10, 2019
Sprint began beta testing in November an alternative to pre- and mid-ro ...
- Publishers: It's Not All About Google
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 10, 2019
A site owned by the parent company of TikTok is a growi ...
- Analyst: Breakup Would Make Google, YouTube, Cloud 3 Separate Companies
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, December 8, 2019
Splitting Alphabet into Google Advertising and Other Services, Google Cloud, and YouTu ...
- Equifax Creates New Segment Targeting Options Through Neustar Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 9, 2019
Equifax created a new product through a partnership with Neustar initially ...
- Exponential Interactive Focuses On Connected TV With Launch Of VDX.tv
Data & Programmatic Insider, Laurie Sullivan - Monday, December 9, 2019
The company uses three data sources -- "consumers who have not be ...
- Google Maps Alternative Displays Business Icon, Customizes Search
Performance Marketing Insider, Laurie Sullivan - Monday, December 9, 2019
The travel app Nexit links to Interstate Data USA to display nam ...
- TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 6, 2019
Assets acquired in TripAdvisor's purchase of SinglePlatform include contracts, intellectual property a ...
- On Black Friday, 93M Consumers Shopped Online
Performance Marketing Insider, Laurie Sullivan - Friday, December 6, 2019
Kenshoo, which refers to the Thanksgiving holiday shopping weekend as "Cyber 5 ...
- Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps Up
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 5, 2019
Data released Thursday suggests consumers increasingly click on affiliate links as automati ...
- Vans Top Search Term, Along With Socks, Down Jacket, Christmas Trees
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 5, 2019
Vans, which is one of the most-searched terms in the U.S., to ...
- A Glimpse Into Bloomberg's Million-Dollar Campaign Strategy On Google Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 6, 2019
SEMrush analysts pulled and analyzed search keywords for three websites -- mikebloomberg.co ...
- Google Adds Optimization Score For Display Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 5, 2019
Google Ads shows an optimization score for Search and Shopping campaigns, a ...
- Pandora Wants Listeners To Rock The Music
Digital News Daily, Laurie Sullivan - Wednesday, December 4, 2019
Pandora's campaign spans tv, out-of-home, digital and experiential events like a live-stream ...
- Google Adds Package Tracking To Search Queries As Holiday Ecommerce Surpasses $9B
Performance Marketing Insider, Laurie Sullivan - Thursday, December 5, 2019
Google announced Thursday an early access program that lets package delivery compani ...
- Merkle To Help Brands Demystify Google's Black Box Of Ad Automation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 4, 2019
The more automation, the less brands understand the reasons behind bidding decision ...
- Genius Sues Google For Unfair Competition
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 4, 2019
Genius announced earlier this year it suspected Google is copying its lyri ...
- U.S. Proposes Tariffs On French Goods, Suggests Unfair Digital Services Tax On U.S. Tech Companies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 3, 2019
U.S. Trade Representative Robert Lighthizer in a statement said the move shou ...
- Cyber Monday Reaches Predicted $9.4B In Online Purchases, Some Marketers Say Black Friday Outperformed
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 3, 2019
Consumers spent $9.4 billion on Cyber Monday, up 19.7% year-over-year -- maki ...
- Pichai Named CEO Of Alphabet And Google: Founders Page, Brin Step Down
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 3, 2019
Google's co-founders Larry Page and Sergey Brin -- chief executive and presiden ...
- Four Fired Google Employees To File Labor Charges
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 3, 2019
Google says that four of its workers were fired for "clear a ...
- Mojeek Pushes To Become The Next Google
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 3, 2019
U.K.-based search engine Mojeek announced taking delivery of 100 new servers Mond ...
- Facebook Introduces Data Transfer Tool For Photos With Strict Privacy Standards
Data & Programmatic Insider, Laurie Sullivan - Monday, December 2, 2019
The data transfer tool will adhere to current and forthcoming privacy regulatio ...
- Ad Council Forms Partnership With NYIAX, Opens Door To Donations From New Publishers
MediaDailyNews, Laurie Sullivan - Sunday, December 1, 2019
The Ad Council has formed a partnership with NYIAX, an upfront marketpla ...
- Five Failed Brands, Retailers Have Something In Common: Incorrect Information
Performance Marketing Insider, Laurie Sullivan - Monday, December 2, 2019
A recent analysis found that some 46% of listings featured missing informati ...
- Cyber Monday Could Reach $9.4B
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, December 1, 2019
Paid and organic search traffic accounted for 42.4% of all ecommerce visi ...
- Google Accused Of Playing Unfair By 41 EU Companies As Competitive Shopping Tensions Build
Performance Marketing Insider, Laurie Sullivan - Friday, November 29, 2019
In a letter to the European Union, 41 of Google's online shoppi ...
- Lead-Generation Strategies Under Marketing And Federal Scrutiny
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 27, 2019
A CMO Council report analyzes the growing use of low-cost, unverified lea ...