- YouTube's Creative Ecosystem Contributed $25B To U.S. GDP
Performance Marketing Insider, Laurie Sullivan - Friday, July 22, 2022
The Oxford Economics Study - The State of The Creator Economy ...
- Google Automatically Upgrades Smart Shopping To Performance Max Ahead Of Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 21, 2022
Automatic upgrades to convert Smart Shopping into Performance Max campaigns began rolli ...
- Place Exchange Expands Into Latin America To Support Thousands Of Screens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 21, 2022
Place Exchange has expanded into Latin America, giving marketers access to mo ...
- Crealytics Expands In Retail Media, Appoints Experts To Support Shift In Direction
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 21, 2022
Crealytics, which has a history in performance media, has expanded its reta ...
- TikTok Owner Spent 130% More On Lobbying In U.S. In Q2 Vs. Q1
Performance Marketing Insider, Laurie Sullivan - Thursday, July 21, 2022
TikTok owner ByteDance spent $2.1 million on lobbying in Q2 2022, ...
- Mentions Of Inflation In Reviews Rise At Record-High Rates On Yelp
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 20, 2022
The Yelp report, a benchmark of local economic strength, reveals changes ...
- Shaun Brown, Named Tinuiti's First EVP Of Commerce, Calls Marketing 'The New West'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 20, 2022
"There is a big difference between ecommerce and commerce," Brown said. "Ecommer ...
- Google Launches Ad-Creation Tools, Resets Improvements For Gmail, Calendar
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 20, 2022
Google on Wednesday announced three ad creation tools to make collaboration easie ...
- Amazon Sues Facebook Group Admins, Targets Fake Review Brokers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 19, 2022
Amazon on Tuesday filed legal action against the administrators of more th ...
- Shopify Partners With YouTube, Adds Live Shopping Features To Support Content Creators
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 19, 2022
YouTube on Tuesday introduced a partnership with Shopify that gives all eligib ...
- Microsoft Launches Cloud For Sovereignty
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 19, 2022
The Microsoft Cloud for Sovereignty is a solution for public-sector customers w ...
- Desktop Ad-Blocking Creeps Up, PageFair Reports
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 19, 2022
Blockthrough, a firm that helps publishers recover ad revenue otherwise lost ...
- Google Updates Political Content Policy, Adds YouTube Audio Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 18, 2022
Google in August will change the requirements for political content policy a ...
- Samsung Ads Creates Massive Ecosystem For Advertisers, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 18, 2022
Samsung continues to build a massive ad ecosystem to support how publishe ...
- Banking Expert Creates Pay-Per-Use Electronic Payment Model For Online Transactions
Data & Programmatic Insider, Laurie Sullivan - Monday, July 18, 2022
Dropp founder Sushil Prabhu is developing a pay-per-use-payment model to support small ...
- Google Changing Ranking Of Personal Data Websites Based On Privacy Concerns?
Performance Marketing Insider, Laurie Sullivan - Monday, July 18, 2022
Google continues to reduce the rankings of some information-broker websites that ma ...
- Signal AI Intelligence Graph Makes Sense Of The World's Unstructured Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 15, 2022
Data insights company Signal AI has announced the launch of its Extern ...
- Google Confirms Content Indexing Issues In Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 15, 2022
Google has confirmed issues with indexing new content and displaying it ...
- Economic Challenges Persist, But Consumers Still Spend
Performance Marketing Insider, Laurie Sullivan - Friday, July 15, 2022
Rakuten Advertising in May surveyed more than 1,000 U.S. consumers with school-a ...
- Advertisers Can Own, Optimize First-Party Data To Retarget Based On Consumer Response To Promos
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 14, 2022
SKUx wants to change the way promos are delivered and redeemed. Develope ...
- Google Lets Enterprises Turn Hundreds Of Macs, PCs Into Chromebooks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 14, 2022
Google ChromeOS Flex, a version of the Chromebook operating system that c ...
- Google Ads Creative Studio Launches With Custom Video And Display Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 14, 2022
Google released Ads Creative Studio on Thursday after announcing it last yea ...
- How Marketers Can Drive Customer Acquisition Despite Budget Cuts, Profitability Focus
Performance Marketing Insider, Laurie Sullivan - Thursday, July 14, 2022
Even as leading insurance brands look to cut expenses by reducing marketi ...
- Optimizing For Faster, More Relevant Ad Matches Based On Recommendations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
WhizzCo has improved its process to continually optimize the performance of conte ...
- Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
Collaboration with Xaxis, Xandr and PubMatic showed Lotame's solution increased scale acro ...
- Microsoft Wins Netflix Business For Ad-Supported Streaming
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
Netflix has selected Microsoft as the technology and sales partner for i ...
- Uberall Partners With Amazon Alexa To Expand Voice Search
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 13, 2022
Uberall's partnership with Amazon Alexa aims to help brands and businesses conne ...
- Google Performance Max Automates Precise Targeting, Adjusts Triggers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 12, 2022
On Tuesday, Google introduced the latest features highlighting automation and advertisers' abili ...
- Online Costs For Groceries, Pet Products, Tools Set New Highs: Adobe Digital Price Index
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 12, 2022
Consumers spent $74.1 billion in June 2022, with more than $451.7 billi ...
- Instacart Promotes Laura Jones To CMO, Shakes Up Executive Team To Support Growth
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 12, 2022
With an evolving vision as a "grocery technology company," Instacart is maki ...