LAURIE SULLIVAN
Editor, MediaPost

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  • Google Files Patent For Measuring In-Game Ads
    A patent filing suggests Google wants to get into in-game advertising. Bi ...
  • Filtering Out IP Addresses
    Filtering out IP addresses, such as your own, is one way ...
  • Tracking Ads With A Fast Redirect
    How do you sufficiently track PPC ads in a marketing program wh ...
  • The Bottom Line Of Local Search
    Roughly half of businesses that buy search ads directly from Google a ...
  • Coremetrics Enters Behavioral Targeting Display Ad Space
    Coremetrics AdTarget launched Tuesday, giving advertisers a way to reach consumers wi ...
  • Crazy Eddie Sells Links
    The May SEO comic looks at the concept of link buying a ...
  • PPC ROI Calculator Forecasts Results, Offers Options
    Fuel Interactive has created a PPC ROI Calculator to forecast return ...
  • How Display & Search Work Together
    Havas Digital and Yahoo have announced a measurement system that tracks h ...
  • 6 Effective Habits For PPC Managers
    Persistence, creativity and discipline create an effective pay per click (PPC) manage ...
  • Video Search Basics
    Launching and tracking video results on YouTube, MetaCafe, Viddler, Revver and Vim ...
  • Google AdWords Pro Jumps To Facebook
    Facebook has snagged yet another exec from Google. Grady Burnett, who h ...
  • FatTail Automates SEM Service That Buys Traffic
    RAFT, or reach and frequency tool, provides an automated service that combin ...
  • How Bing Affects PPC
    Marketers using adCenter don't need to change campaigns from Microsoft Live Sear ...
  • Tweeting Dos And Don'ts
    What you're looking for, where to find good deals, and a qui ...
  • SEO Secrets For Outranking Competition
    In a video interview with Laura Lippay, director of technical marketing ...
  • Revisiting 2009 Search Predictions
    Six months later, Joshua Palau looks back at a handful of 20 ...
  • What's Right, Wrong About SEO?
    H1 tags, inbound links, correlation data, keywords, sub-domains vs. root domains a ...
  • Microsoft Bing Sends Web Analytics Scrambling
    Preliminary tests show a clear distinction in the keywords and the conte ...
  • Will The Real Fail Whale Please Stand Up?
    Squatters, impostors and 'buzz agents' make for murky social marketing waters. Anyo ...
  • Blogging Is Like Sex?
    Keep SEO in mind when blogging, but leave the ego behind. The ...
  • 10 Advertising Answers About Bing
    Answering questions about advertising on Microsoft's new search engine, Bing, Carolyn Mill ...
  • 5 Free SEO Tools
    Here are five free SEO tools you might not know about, b ...
  • Microsoft IIS SEO Toolkit Free Download
    Microsoft released the beta version of its IIS Search Engine Optimization Toolk ...
  • 'Bizarreness' Around Google's PageRank Nofollow Changes
    Those who abuse nofollows may have led Google to change policies, b ...
  • BT: Can It Mean Behavioral Responses To Ads?
    Can behavioral targeting also mean understanding human behavior in reaction to ...
  • YouTube Loses a Little 'You,' Adds Some 'Tube'
    YouTube has redesigned its user interface, removing the "social" tools from t ...
  • Deal Advances E-Wallet Technology, But Adoption Still Slow
    Alcatel-Lucent's venture touchatag and Belgian m-payment company PingPing have joined efforts ...
  • Google Tracker Ties To 88% of Top 100 Domains
    Graduate students at the University of California at Berkeley published a priva ...
  • 7 Tips To Measure SEO
    MarketingSherpa has outlined seven tactics to help measure the impact SEO h ...
  • Bid Management To Improve PPC Performance
    Andrew provides yet another way to improve pay-per-click (PPC) performance through managi ...