- Online Advertising Creativity / Social: Creative Use of Facebook Self-Serve Ads: Zimmerman Advertising / QVC / I Heart Shopping
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Zimmerman Advertising went minimalist for QVC by using limited copy plus brandtaili ...
- Online Advertising Creativity / Social: Creative Use of Facebook Self-Serve Ads: Red Square Agency / Red Square Agency / Red Square Agency Facebook Ads
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Red Square Agency wanted to see if ridiculous, entertaining ads would outperfo ...
- Online Advertising Creativity / Social: Campaign: OMD / FritoLay, Lay's, SunChips and Tostitos / FritoLay All-Natural Campaign
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
The FritoLay Farmville partnership combines the scale and engagement of social gamer ...
- Online Advertising Creativity / Social: Campaign: MediaVest / Mattel/Hot Wheels / Hot Wheels Thrilling Experiences
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Hot Wheels changed the perception of the brand, becoming a brand f ...
- Online Advertising Creativity / Social: Campaign: Hewlett-Packard / Hewlett-Packard / Hewlett-Packard Case Study
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Hewlett-Packard demonstrated consumer recommendations can generate new followers on social media a ...
- Online Advertising Creativity / Social: App as Advertising: MMB (McCarthy, Mambro & Bertino) / Subway / Subway - Build My Sub Facebook App
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
McCarthy, Mambro & Bertino created a Facebook application that allowed people ...
- Online Advertising Creativity / Social: App as Advertising: Isobar / Yahoo! Sports / Yahoo! Sport Grudge Judge
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Isobar and Yahoo! Sports elevated the idea of conversations in social med ...
- Online Advertising Creativity / Social: App as Advertising: Isobar / Dolby Laboratories / Dolby Update Theater
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
In an interesting use of social media to display Dolby's strengths, th ...
- Online Advertising Creativity / Search Marketing: SEO Campaign: space150 / DecoPac / Cakes.com Redesign
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Sometimes having a generic Web site name isn't enough to increase sear ...
- Online Advertising Creativity / Search Marketing: SEO Campaign: Optify / St. Petersburg Times / St. Petersburg Times/Tampabay.com SEO Campaign
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Facing challenges to maintain traffic growth for its online editorial news site ...
- Online Advertising Creativity / Search Marketing: SEO Campaign: Covario / Nikon / Nikon Digital Cameras
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Nikon realized significant benefits using SEO at a rate more effective th ...
- Online Advertising Creativity / Search Marketing: SEM Campaign: MediaCom / Volkswagen / Super Bowl Search Campaign
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
It takes time before some new products catch the attention of consumer ...
- Online Advertising Creativity / Search Marketing: SEM Campaign: iProspect - SEM Agency / Gap, Inc. / Piperlime Product Feed Campaign
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Gap can tie a 136 percent jump in revenue to automating sear ...
- Online Advertising Creativity / Search Marketing: SEM Campaign: Covario / Lenovo / For Those Who Do
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Branding Lenovo to reflect its acquisition of IBM personal computers wasn't ea ...
- Online Advertising Creativity / Rich Media: Single Execution: The Visionaire Group / DreamWorks Animation / Kung Fu Panda 2 YouTube Brand Channel
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
A branded YouTube channel turned into an interactive experience to promote t ...
- Online Advertising Creativity / Rich Media: Single Execution: PHD / HBO / True Blood Season 4
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
To promote the Season 4 premiere of HBO's True Blood, PHD creat ...
- Online Advertising Creativity / Rich Media: Single Execution: Glow Interactive / USA Network / White Collar HTML 5 Ad
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
iPad users who visited the New York Times HTML5 Web site Janua ...
- Online Advertising Creativity / Rich Media: Campaign: Ryan Partnership / Unilever / Magic Johnson Journey to Comfort Rich Media
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Ryan Partnership aimed to establish credibility with Dove Men+Care's target, men ag ...
- Online Advertising Creativity / Rich Media: Campaign: mOcean / Walt Disney Studios Home Entertainment / Toy Story 3 Banner Campaign
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
To promote the release of the Toy Story 3 Blu-ray Combo Pac ...
- Online Advertising Creativity / Rich Media: Campaign: AvatarLabs / Walt Disney Studios / PIRATES OF THE CARIBBEAN: ON STRANGER TIDES : Online Banner Campaign
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Avatar Labs used rich media effectively both to tease new viewers a ...
- Online Advertising Creativity / Mobile Marketing: SMS Campaign: Vibes Media / AETN / Criss Angel Mindfreak: An Interactive Mind Experiment
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
By actually making the SMS engagement part of his on-air act, magici ...
- Online Advertising Creativity / Mobile Marketing: SMS Campaign: Signal / Redbox / redbox = relationships + rentals
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
They seem to go together - old-school physical media rentals and t ...
- Online Advertising Creativity / Mobile Marketing: SMS Campaign: Kargo / Rolling Stone / Garnier Fructis / Kargo / Bonnaroo SMS Campaign
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Aside from yelling into friends' ears, texting was probably the most comm ...
- Online Advertising Creativity / Mobile Marketing: in-App Advertising: Imano / AB InBev - Stella Artois / Stella Artois Holiday iAd
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
In this deeply engaging iAd, Imano first played the brand's tongue-in-cheek I ...
- Online Advertising Creativity / Mobile Marketing: in-App Advertising: Deep Focus / Cosmopolitan / Cosmopolitan Boulevard
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Taking a unique approach for a fashion/lifestyle publisher, Cosmopolitan worked with De ...
- Online Advertising Creativity / Mobile Marketing: in-App Advertising: AvatarLabs / Walt Disney Studios / TANGLED : iAd
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Mixing well crafted video and character content from Disney's Tangled, with Apple' ...
- Online Advertising Creativity / Mobile Marketing: Campaign or Single Execution: VML / Gatorade / G Series: Sports Illustrated iPad App
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
The G Series Sports Illustrated iPad App targets Gatorade's top influencers ...
- Online Advertising Creativity / Mobile Marketing: Campaign or Single Execution: PHD / Discovery Channel / Storm Chasers Season 4
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
PHD partnered with Medialets to create this unique experience for users w ...
- Online Advertising Creativity / Mobile Marketing: Campaign or Single Execution: MTV Networks, PHD and Starbucks / PHD/Starbucks / "What's Your Starbucks Signature?"
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Whether thirsting for fame, or simply wanting to express your appreciation f ...
- Online Advertising Creativity / Mobile Marketing: App as Advertising: Kirshenbaum Bond Senecal + Partners / Give Back Brands Inc. / Someday by Justin Bieber
OMMA Magazine, OMMA Magazine Writers - Monday, August 22, 2011
Knowing what's in today's teens' hands and minds, Someday Fragrance chose t ...