- YouTube Magic Powers New Old Navy, Macy's, Target Campaigns
Marketing Daily, Sarah Mahoney - Wednesday, July 29, 2015
With back-to-school spending tightening up, the country's biggest retailers are going full- ...
- Millennials Driving Denim's Comeback
Marketing Daily, Sarah Mahoney - Tuesday, July 28, 2015
It's not that the rest of America doesn't appreciate denim. NPD sa ...
- Skechers, Adidas, Converse Shake Up Summer Sneakers
Marketing Daily, Sarah Mahoney - Saturday, July 25, 2015
Summer may be the sleeper season for footwear sales, but that isn ...
- Amazon Poised To Pass Macy's In Clothing Sales
Marketing Daily, Sarah Mahoney - Thursday, July 23, 2015
While threats of e-commerce wiping out local malls have been around almo ...
- JCPenney Readies 'Bend The Trend' Campaign
Marketing Daily, Sarah Mahoney - Wednesday, July 22, 2015
JCPenney is hoping to win over the back-to-school crowd by appealing ...
- Retailers Embrace Cause-Related Efforts
Marketing Daily, Sarah Mahoney - Tuesday, July 21, 2015
As they head into their most important selling season, big retailers ...
- Dick's Takes On Lululemon, Athleta
Marketing Daily, Sarah Mahoney - Monday, July 20, 2015
Dick's Sporting Goods is making a big play for women, and sa ...
- Kantar: Marketers Backing Away From Coupons
Marketing Daily, Sarah Mahoney - Friday, July 17, 2015
Stores slashed their promotional pages 21.6% versus the first half of 201 ...
- Jergens Kicks Off Comic Spots With Actress Leslie Mann
Marketing Daily, Sarah Mahoney - Friday, July 17, 2015
The campaign, created by Arnold, starts later this month with print a ...
- College Crowd Crazy For Dorm Decor
Marketing Daily, Sarah Mahoney - Thursday, July 16, 2015
The category with the biggest changes appears to be dorm essentials, wi ...
- Macy's, Target Ready Fresh Fashion Takes For BTS
Marketing Daily, Sarah Mahoney - Wednesday, July 15, 2015
For Macy's, the emphasis is on 1970s bohemian looks, denim-on-denim and plen ...
- Forecast Calls For Mobile, Fashion To Drive Big Back-to-School Gains
Marketing Daily, Sarah Mahoney - Tuesday, July 14, 2015
Some 67% of consumers plan to spend more this year than las ...
- ASICS Kicks Off 'Gel Runs Deep' Effort
Marketing Daily, Sarah Mahoney - Tuesday, July 14, 2015
The high-end running shoe boasts 360 degrees of cushioning and is t ...
- Peapod Brings 'Farm Share' Variation To Online Grocery Store
Marketing Daily, Sarah Mahoney - Wednesday, July 1, 2015
The box costs $35, and includes between 10 and 14 pounds ...
- Done With The Donald, Macy's Severs Ties
Marketing Daily, Sarah Mahoney - Wednesday, July 1, 2015
In the face of a growing social media backlash against presidential candida ...
- 'Dump Trump' Fever Builds, Adds To Macy's Woes
Marketing Daily, Sarah Mahoney - Tuesday, June 30, 2015
Will Macy's ditch the Donald? So far, while presidential candidate Donald Trump ...
- For Dead Marketers, A Tie-Dyed #FareTheeWell
Marketing Daily, Sarah Mahoney - Monday, June 29, 2015
The biggest winner is probably brand Chicago: Orbitz is reporting that t ...
- Red, White And Happy: July Fourth Spending Up
Marketing Daily, Sarah Mahoney - Monday, June 29, 2015
New research from the National Retail Federation predicts that consumers will spe ...
- Running And Women Boost Nike Results
Marketing Daily, Sarah Mahoney - Friday, June 26, 2015
The company says sales in its women's division got a 20% lif ...
- H&M Posts Strong Sales; Outlook Less Rosy
Marketing Daily, Sarah Mahoney - Thursday, June 25, 2015
It plans to roll its H&M Beauty products out in 900 stor ...
- Axe, Foot Locker Loving NBA Draft
Marketing Daily, Sarah Mahoney - Tuesday, June 23, 2015
And UnderArmour is also promoting its connection to Mudiay on YouTube, airi ...
- Beauty Shoppers Inching Toward Higher-Priced Channels
Marketing Daily, Sarah Mahoney - Monday, June 22, 2015
Shoppers are increasingly turning to higher-priced channels for beauty needs. Some 7. ...
- Gloating Execs Elevate J. Crew's PR Woes to DEFCON One
Marketing Daily, Sarah Mahoney - Friday, June 19, 2015
A J. Crew spokeswoman told "Women's Wear Daily" that it does n ...
- NBA's Dwyane Wade Gets Naked In New Underwear Deal
Marketing Daily, Sarah Mahoney - Thursday, June 18, 2015
Looks like Michael Jordan has a new challenger on the court ...
- Whole Foods' Pickle: Does Gen Y Really Need Its Own Grocery Store?
Marketing Daily, Sarah Mahoney - Wednesday, June 17, 2015
"Besides chains like Costco, Kroger and Walmart, Whole Foods is also goi ...
- Gen Y Dads: Hot, Vain And All About Dadderday
Marketing Daily, Sarah Mahoney - Tuesday, June 16, 2015
"The cliche is that women let themselves go right after the bab ...
- Dove Men+ Takes Aim At The First Five Seconds Of Fatherhood; Defines Digital Dads
Marketing Daily, Sarah Mahoney - Tuesday, June 16, 2015
Unilever reports that in addition to thinking of themselves as both caregive ...
- Whoops! Jockey Skimmies Campaign Hopes To Save Women From Summer Undies Fail
Marketing Daily, Sarah Mahoney - Monday, June 15, 2015
In a new campaign for Skimmies slipshorts, Jockey is hoping actress Alys ...
- Brain Research: What's The Best Length For A Super Bowl Spot?
Marketing Daily, Sarah Mahoney - Saturday, June 13, 2015
When it comes to testing commercials that work the best, researchers ha ...
- Macy's Partners With Men's Wearhouse, zTailors, Dormify
Marketing Daily, Sarah Mahoney - Thursday, June 11, 2015
As part of its ongoing effort to stay relevant to its young ...