- Brain Research: What's The Best Length For A Super Bowl Spot?
Marketing Daily, Sarah Mahoney - Saturday, June 13, 2015
When it comes to testing commercials that work the best, researchers ha ...
- Macy's Partners With Men's Wearhouse, zTailors, Dormify
Marketing Daily, Sarah Mahoney - Thursday, June 11, 2015
As part of its ongoing effort to stay relevant to its young ...
- Penney's Comeback Plan: Home, Shoes, and Omnichannel
Marketing Daily, Sarah Mahoney - Wednesday, June 10, 2015
Building on strengths in its center-store offerings is also critical, says Marv ...
- Lululemon, Fabletics Flex Athleisure Muscle
Marketing Daily, Sarah Mahoney - Tuesday, June 9, 2015
"I need clothes that let me feel comfortable throughout the day, b ...
- To Win, Walmart Tries Warming Up To Its Own
Marketing Daily, Sarah Mahoney - Saturday, June 6, 2015
The company has been roundly vilified for its low wages, difficult worki ...
- Planet Fitness Plans Mass Fitness Freebie
Marketing Daily, Sarah Mahoney - Monday, June 8, 2015
Says Jamie Medeiros, VP of marketing: "When we started to look ...
- L2 Says 'Buy' Buttons Will Spark Social Shakeout
Marketing Daily, Sarah Mahoney - Thursday, June 4, 2015
R. Danielle Bailey, research director and head of data partnerships for L ...
- Target's One-Word Fall Campaign: Plaid
Marketing Daily, Sarah Mahoney - Wednesday, June 3, 2015
Those wondering whether Target may be recapturing a little of its form ...
- Birchbox Kicks Off TV Campaign, Opens In Gap Stores
Marketing Daily, Sarah Mahoney - Tuesday, June 2, 2015
A TV spot, themed "There's a better way to beautiful," shows ...
- College Kids Turn Thumbs Down on Michael Kors, Ugg, Timberland
Marketing Daily, Sarah Mahoney - Monday, June 1, 2015
"I never try to understand the why of this. I'm a 50-year-o ...
- New Beauty Buzzwords Are Ancient: Oil And Clay Sales Soaring
Marketing Daily, Sarah Mahoney - Friday, May 29, 2015
The NPD Group says that in the U.S. prestige beauty market ...
- People More Suspicious, More Informed About Corporate Social Responsibility
Marketing Daily, Sarah Mahoney - Thursday, May 28, 2015
A new study from Cone Communications reveals that worldwide, people don't ju ...
- Tiffany Talks Stronger Results, More Marketing
Marketing Daily, Sarah Mahoney - Wednesday, May 27, 2015
Globally, sales fell 5% to $962 million. On a constant-exchange-rate basis, th ...
- Walmart Waltzes Toward Whole Foods, Embraces New Animal Welfare Policies
Marketing Daily, Sarah Mahoney - Tuesday, May 26, 2015
Observers say it's an acknowledgement that opinions about humane farming practices ...
- Wicked Summah: New England Vies For Travel Bonanza
Marketing Daily, Sarah Mahoney - Tuesday, May 26, 2015
The "Longer days are for..." campaign, created in-house, includes pre-roll video, digit ...
- New Balance, Nike, Skechers Lead In Sneaker Loyalty
Marketing Daily, Sarah Mahoney - Friday, May 22, 2015
Sales of athletic footwear are off to a strong start this yea ...
- For New Marketing MBAs, Tech And Entrepreneurship Top Wish List
Marketing Daily, Sarah Mahoney - Wednesday, May 20, 2015
To find out what this batch of newly minted graduates expects fr ...
- For Walmart, Digital Business Gains, But People Perceptions Don't
Marketing Daily, Sarah Mahoney - Tuesday, May 19, 2015
While many chains are under increasing consumer scrutiny about how poorly th ...
- Sales Coming Up Roses For The Home Depot
Marketing Daily, Sarah Mahoney - Tuesday, May 19, 2015
"We had a stronger-than-expected start to the year as we experienced ...
- H&M Takes Millennial Brand Battle To Hiring Level
Marketing Daily, Sarah Mahoney - Friday, May 15, 2015
Called "Place of Possible," the campaign is using outdoor ads as we ...
- JCPenney Gains Ground; Kohl's Stumbles
Marketing Daily, Sarah Mahoney - Thursday, May 14, 2015
Industry observers liked what they saw. "We applaud management for continuing ...
- Digital, Mobile Impact On Retail Hits $2.2 Trillion
Marketing Daily, Sarah Mahoney - Wednesday, May 13, 2015
How much does America love its smartphones? So much that Deloitte Digit ...
- Trader Joe's, Publix, Aldi Top Grocery Brands
Marketing Daily, Sarah Mahoney - Tuesday, May 12, 2015
For shoppers looking for organic purchases, fruits and vegetables are the ma ...
- Gap, Ellen Team Up For Girls' Line
Marketing Daily, Sarah Mahoney - Thursday, May 7, 2015
Describing it as "an apparel collection and social movement supporting the streng ...
- Whole Foods Hatching New Brand For Millennials; Expands Advertising
Marketing Daily, Sarah Mahoney - Thursday, May 7, 2015
While it hasn't revealed a name for the new brand yet, analy ...
- Macy's Calls For #AmericanSelfie; Reveals Off-price Test
Marketing Daily, Sarah Mahoney - Thursday, May 7, 2015
Macy's is introducing a new summer marketing campaign, celebrating the country's mo ...
- The Mama Genre: Zulily, Teleflora, Pampers Weigh In
Marketing Daily, Sarah Mahoney - Tuesday, May 5, 2015
Among the standouts this year are new videos from Zulily, the mom-centr ...
- Millennial Optimism Reaches Four-Year High
Marketing Daily, Sarah Mahoney - Tuesday, May 5, 2015
Gen Y is finally ready to spend, with consumer confidence at ...
- Kohl's, Target Flex Fitness Flair
Marketing Daily, Sarah Mahoney - Monday, May 4, 2015
Kohl's is rolling out a new partnership with leading yoga brand Gai ...
- To Reach Moms, Dove Pushes Multi-Generational Appeal
Marketing Daily, Sarah Mahoney - Friday, May 1, 2015
Unilever says the campaign came from research that showed that three tim ...