- 'I'm bored': Parents Spend More On Kids This Summer
Marketing Daily, Sarah Mahoney - Friday, July 11, 2014
Day trips remain the most popular activity for families, with 77% ...
- FSI Coupons Gain Clout For Brands AND Stores
Marketing Daily, Sarah Mahoney - Thursday, July 10, 2014
"While retailer alignment has always been an objective, we've seen this growi ...
- P&G Taps Twins For Latest Olay Effort
Marketing Daily, Sarah Mahoney - Wednesday, July 9, 2014
Half of each twin pair got treated to eight weeks of t ...
- Biggest Retailers: Amazon In; McDonald's Out
Marketing Daily, Sarah Mahoney - Monday, July 7, 2014
With its domestic sales climbing 27.2% in 2013, up from 2012, t ...
- Timex Turns Social For Expedition Line
Marketing Daily, Sarah Mahoney - Monday, July 7, 2014
"The campaign is about encouraging consumers to define the outdoors for u ...
- What's Up, Doc? Whole Foods Puts Rabbit Back On Table
Marketing Daily, Sarah Mahoney - Thursday, July 3, 2014
In certain cultures -- especially French, Italian and Spanish -- as we ...
- How Social Site Wanelo Wins M-Commerce Converts
Marketing Daily, Sarah Mahoney - Wednesday, July 2, 2014
"Marketing Daily" caught up with Wanelo's social commerce evangelist, Rachel Youens, f ...
- Americans Hungry For Fourth Favorites
Marketing Daily, Sarah Mahoney - Tuesday, July 1, 2014
The survey, conducted for the NRF by Prosper Insights & Analytics, al ...
- Levi's Bares Brand Soul In New Campaign
Marketing Daily, Sarah Mahoney - Tuesday, July 1, 2014
The new effort, which will begin running in print, TV, digital, socia ...
- Tablet Use, Penetration Still Climbing Among Gen Z
Marketing Daily, Sarah Mahoney - Thursday, June 26, 2014
And NPD says kids are using them in 48% of those home ...
- Social Media, World Cup Marketing Fuel Nike Sales
Marketing Daily, Sarah Mahoney - Friday, June 27, 2014
Despite stepped-up marketing spend heading into the World Cup, Nike reported stronger-than-expect ...
- Fueling Gen Y's New Passion For Power Babes
Marketing Daily, Sarah Mahoney - Wednesday, June 25, 2014
Pantene, a brand that deserves plenty of credit for reigniting conversations abo ...
- Traditional Grocers Lose Share; Fresh Formats Gain
Marketing Daily, Sarah Mahoney - Wednesday, June 25, 2014
The friendly neighborhood supermarket is still losing the fight to supercenters. B ...
- Rite Aid Unwraps Next Generation Of Wellness Concept
Marketing Daily, Sarah Mahoney - Tuesday, June 24, 2014
The updated store includes larger departments for pharmacy, which now has ...
- General Mills, Whole Foods Generate Buzz For Bees
Marketing Daily, Sarah Mahoney - Monday, June 23, 2014
Whole Foods stores are talking up the powers of pollinator with "Hum ...
- Speedo Partners With Red Cross In Safety Splash
Marketing Daily, Sarah Mahoney - Friday, June 20, 2014
More than half of all Americans can't swim, and the Red Cro ...
- Pier 1 Sales Up, Profits Down; E-Commerce Smokin'
Marketing Daily, Sarah Mahoney - Thursday, June 19, 2014
The company says its new in-home delivery service, introduced back in Marc ...
- Big Brands Losing 'Responsible Consumption' Sales
Marketing Daily, Sarah Mahoney - Tuesday, June 17, 2014
While most major marketers court the "responsible consumption" market at least halfheartedl ...
- Q&A: Brand Authenticity Is Contagious
Marketing Daily, Sarah Mahoney - Monday, June 16, 2014
A new study from the Yale School of Management finds that ...
- Dockers, Harbaugh, Gruden On 'Dad Pants' Offensive
Marketing Daily, Sarah Mahoney - Thursday, June 12, 2014
"Dockers is an iconic, confident brand," says Steve Red, president and chi ...
- Jeff Koons Dresses Up H&M
Marketing Daily, Sarah Mahoney - Thursday, June 12, 2014
It's featuring a "Balloon Dog" leather handbag designed by the American arti ...
- Avon Gets Lucky, Signs Sharapova For New Fragrance
Marketing Daily, Sarah Mahoney - Wednesday, June 11, 2014
Advantage, Avon. The beauty company says tennis phenom Maria Sharapova is t ...
- Wrangler's Red Targets Millennial Men
Marketing Daily, Sarah Mahoney - Tuesday, June 10, 2014
Pants are sold in four fits -- Vintage Skinny, Vintage Slim, Vinta ...
- Shoppers' Big Peeve? Standing In Line
Marketing Daily, Sarah Mahoney - Tuesday, June 10, 2014
To win more trips, spending and future loyalty, a report from consulti ...
- Walmart, Sam's Sharpen Mobile, Digital Edge
Marketing Daily, Sarah Mahoney - Thursday, June 5, 2014
If a competitor's offering is lower than the price they paid ...
- Rihanna's Rogue Ads Too Sexy For British Kids
Marketing Daily, Sarah Mahoney - Thursday, June 5, 2014
In a statement, the Advertising Standards Authority says it ruled on ...
- De Beers Turns Camera On Masterful Women
Marketing Daily, Sarah Mahoney - Wednesday, June 4, 2014
The De Beers brand, which is a joint venture between the ...
- Chow, Gift Cards Biggest Winners For Dads
Marketing Daily, Sarah Mahoney - Tuesday, June 3, 2014
While Father's Day is never the retail blowout that moms have co ...
- Field & Stream Takes Shoppers Camping
Marketing Daily, Sarah Mahoney - Monday, June 2, 2014
To celebrate the opening of its third store, Field & Stream ...
- Trader Joe's, Publix, Aldi America's Best Grocery Brands
Marketing Daily, Sarah Mahoney - Thursday, May 29, 2014
Publix came in second, with a score of 80%, although it rank ...
