- For Fashion Week, Saks and 'Empire' Makes A Chic Entrance
Marketing Daily, Sarah Mahoney - Monday, August 24, 2015
"Empire"-themed windows are scheduled to debut at both the New York Ci ...
- Ralph Lauren First Out Of Gate With Luxury Smart Shirt
Marketing Daily, Sarah Mahoney - Friday, August 21, 2015
"What I get excited about is fashion-forward companies like Lauren even acknowledgi ...
- Grass Gets Greener For Lowes, Ace, True Value
Marketing Daily, Sarah Mahoney - Thursday, August 20, 2015
While Lowe's earnings disappointed analysts, sales were solid, rising 4.5% to $17 ...
- Target Gains Ground; Corrals Tiny Creatures For Back-To-School Blitz
Marketing Daily, Sarah Mahoney - Wednesday, August 19, 2015
With turnaround efforts going better than expected, Target is baiting its back-to-scho ...
- At Walmart And Home Depot, Sales Stronger Than Expected
Marketing Daily, Sarah Mahoney - Tuesday, August 18, 2015
While Home Depot is so encouraged it raised its financial forecasts f ...
- Q&A: Why Brand NFL Is Still In Trouble
Marketing Daily, Sarah Mahoney - Monday, August 17, 2015
While marketers had been hoping that this month would kick off ...
- Mall Mysteries: JCPenney Surprises; Kohl's Disappoints
Marketing Daily, Sarah Mahoney - Friday, August 14, 2015
Results join gloomier reports earlier in the week from both Macy's a ...
- Target Tiptoes Into Grocery Delivery
Marketing Daily, Sarah Mahoney - Thursday, August 13, 2015
Online grocery sales are tiny compared to the U.S. total, but "Millennia ...
- Macy's Disappoints; Announces Chinese E-Commerce Venture
Marketing Daily, Sarah Mahoney - Wednesday, August 12, 2015
The company, which had previously announced the launch of Backstage, a pil ...
- Under Armour Muscling In On Nike's NBA
Marketing Daily, Sarah Mahoney - Tuesday, August 11, 2015
Under Armour just announced a multiyear global partnership with the National Basketba ...
- In Omnichannel Twist, Sephora Takes On Birchbox
Marketing Daily, Sarah Mahoney - Tuesday, August 11, 2015
"This is just the way of the world now, where multichannel h ...
- GfK Finds Fiercest Shoppers Pressure Stores For More Digital
Marketing Daily, Sarah Mahoney - Thursday, August 6, 2015
"These leading-edge consumers aren't a demographic group," says Sarah Gleason, SVP, shopp ...
- Amazon, Dick's Sporting Goods, Tractor Supply Hang On To 'Sizzling' Growth
Marketing Daily, Sarah Mahoney - Wednesday, August 5, 2015
The Washington, D.C.-based trade association starts with a list of all retaile ...
- Nike Sharpens Its Retail Edge
Marketing Daily, Sarah Mahoney - Tuesday, August 4, 2015
"These stores make a very big difference to the brand," says Andr ...
- Walmart, Target, Old Navy Lead Early Back-To-School Race
Marketing Daily, Sarah Mahoney - Monday, August 3, 2015
Walmart and Target are in first and second place -- and a ...
- For Cowboy Cool, Wrangler Launches No-Sweat Jeans
Marketing Daily, Sarah Mahoney - Friday, July 31, 2015
The ad campaign for the launch includes television, digital, print, radio, a ...
- Kimmel Brings Comedy Game For Adidas, Foot Locker
Marketing Daily, Sarah Mahoney - Thursday, July 30, 2015
The company hopes that adding Jimmy Kimmel will help it push t ...
- At Whole Foods, Consumer Karma Bites Back
Marketing Daily, Sarah Mahoney - Thursday, July 30, 2015
While it's clear that the overcharging scandal hurt results in this pa ...
- YouTube Magic Powers New Old Navy, Macy's, Target Campaigns
Marketing Daily, Sarah Mahoney - Wednesday, July 29, 2015
With back-to-school spending tightening up, the country's biggest retailers are going full- ...
- Millennials Driving Denim's Comeback
Marketing Daily, Sarah Mahoney - Tuesday, July 28, 2015
It's not that the rest of America doesn't appreciate denim. NPD sa ...
- Skechers, Adidas, Converse Shake Up Summer Sneakers
Marketing Daily, Sarah Mahoney - Saturday, July 25, 2015
Summer may be the sleeper season for footwear sales, but that isn ...
- Amazon Poised To Pass Macy's In Clothing Sales
Marketing Daily, Sarah Mahoney - Thursday, July 23, 2015
While threats of e-commerce wiping out local malls have been around almo ...
- JCPenney Readies 'Bend The Trend' Campaign
Marketing Daily, Sarah Mahoney - Wednesday, July 22, 2015
JCPenney is hoping to win over the back-to-school crowd by appealing ...
- Retailers Embrace Cause-Related Efforts
Marketing Daily, Sarah Mahoney - Tuesday, July 21, 2015
As they head into their most important selling season, big retailers ...
- Dick's Takes On Lululemon, Athleta
Marketing Daily, Sarah Mahoney - Monday, July 20, 2015
Dick's Sporting Goods is making a big play for women, and sa ...
- Kantar: Marketers Backing Away From Coupons
Marketing Daily, Sarah Mahoney - Friday, July 17, 2015
Stores slashed their promotional pages 21.6% versus the first half of 201 ...
- Jergens Kicks Off Comic Spots With Actress Leslie Mann
Marketing Daily, Sarah Mahoney - Friday, July 17, 2015
The campaign, created by Arnold, starts later this month with print a ...
- College Crowd Crazy For Dorm Decor
Marketing Daily, Sarah Mahoney - Thursday, July 16, 2015
The category with the biggest changes appears to be dorm essentials, wi ...
- Macy's, Target Ready Fresh Fashion Takes For BTS
Marketing Daily, Sarah Mahoney - Wednesday, July 15, 2015
For Macy's, the emphasis is on 1970s bohemian looks, denim-on-denim and plen ...
- Forecast Calls For Mobile, Fashion To Drive Big Back-to-School Gains
Marketing Daily, Sarah Mahoney - Tuesday, July 14, 2015
Some 67% of consumers plan to spend more this year than las ...