- Study: Social Media Driving CSR
Marketing Daily, Sarah Mahoney - Thursday, May 23, 2013
With tax evasion and third-world factory collapses dominating headlines, a study ...
- Walmart Names Chief Communications Strategist
Marketing Daily, Sarah Mahoney - Thursday, May 23, 2013
Walmart is adding another high-powered communications exec to its team, and sa ...
- Saks Soars; Target Misses
Marketing Daily, Sarah Mahoney - Wednesday, May 22, 2013
Minneapolis-based Target says its first-quarter earnings came in at a disappointing $4 ...
- Destination XL's Pixelated Privates Cause Controversy
Marketing Daily, Sarah Mahoney - Tuesday, May 21, 2013
"Once again, it's showing how this bigger man is just not treat ...
- 4 Types Of Marketing Cultures: How Fast Is Yours?
Marketing Daily, Sarah Mahoney - Monday, May 20, 2013
A new report from Forrester says the trait shared by companies th ...
- Gen Y's Favorites: JCPenney, Target, Walmart, Kohl's
Marketing Daily, Sarah Mahoney - Friday, May 17, 2013
For all of Gen Y's ballyhooed love of techno-shopping, it turns o ...
- Duane Reade Window Salutes Broadway
Marketing Daily, Sarah Mahoney - Friday, May 17, 2013
In what it's calling a first-of-its-kind promotion, Nexxus Salon Hair Care h ...
- Hanes Aims Destruction Videos At Gen Y
Marketing Daily, Sarah Mahoney - Thursday, May 16, 2013
In an effort to encourage Millennial men to slip into its n ...
- Duane Reade Windows Go Upscale
Marketing Daily, Sarah Mahoney - Friday, May 17, 2013
In what it's calling a first-of-its-kind promotion, Nexxus Salon Hair Care h ...
- Meaty: Whole Foods, Smithfield Talk Healthier Hogs
Marketing Daily, Sarah Mahoney - Thursday, May 16, 2013
Looks like meat marketing is stepping center stage. Whole Foods Markets, ...
- Kidman To Star In Jimmy Choo Ads
Marketing Daily, Sarah Mahoney - Tuesday, May 14, 2013
Jimmy Choo, marketer of the $800 stilettos high seen on red carpe ...
- Sales, Profits Up At Macy's
Marketing Daily, Sarah Mahoney - Wednesday, May 15, 2013
Macy's says its first-quarter sales rose 4% to $6.39 billion, while n ...
- Kidman To Star In Jimmy Choo Ads
Marketing Daily, Sarah Mahoney - Tuesday, May 14, 2013
Jimmy Choo, marketer of the $800 stilettos seen on red carpets everywher ...
- Careful Kids: Affluent Gen Y Spends Less, Invests More
Marketing Daily, Sarah Mahoney - Tuesday, May 14, 2013
As the economy continues to recover, affluent Millennials aren't just ziplining ...
- Six Flags, Cedar Fair Gear Up For Screamin' Season
Marketing Daily, Sarah Mahoney - Monday, May 13, 2013
With the recession now a distant memory, amusement parks are banking ...
- Sherwin-Williams Shows NASCAR Its Colors
Marketing Daily, Sarah Mahoney - Monday, May 13, 2013
Paint marketer Sherwin-Williams says it's forming multi-year partnership, making it the "Offici ...
- Kelly-Moore Color Campaign Goes Mobile
Marketing Daily, Sarah Mahoney - Monday, May 13, 2013
Kelly-Moore Paints is introducing its latest color collection with a new campai ...
- Will Target's Cartwheel Start Social, Mobile Revolution?
Marketing Daily, Sarah Mahoney - Friday, May 10, 2013
In a move designed to make the retail world sit up a ...
- Macy's Taps Usher To Star In Its Fireworks
Marketing Daily, Sarah Mahoney - Thursday, May 9, 2013
Not content to let musical stars curate its fashion collections, Macy's sa ...
- Retailers, CPGs Need To Iron Out Demand Chain
Marketing Daily, Sarah Mahoney - Wednesday, May 8, 2013
While supply-side excellence is pretty much a given these days, CPG compani ...
- True Value Rolls Out New TV Campaign
Marketing Daily, Sarah Mahoney - Tuesday, May 7, 2013
The spots for True Value, a Chicago-based hardware collective that competes wi ...
- Nike Celebrates LeBron's Fourth MVP Award
Marketing Daily, Sarah Mahoney - Tuesday, May 7, 2013
Well, that didn't take long: Nike says that it is celebrating N ...
- JCPenney: "Wait, It Gets Worse!"
Raw, Sarah Mahoney - Wednesday, May 8, 2013
While J. C. Penney Company isn't scheduled to release its fiscal first-quart ...
- Lauder Sets Sights On September's Muse Launch
Marketing Daily, Sarah Mahoney - Monday, May 6, 2013
"It is our first big fragrance launch in 10 years, since 20 ...
- Chanel Teases New Keira Knightley Film
Marketing Daily, Sarah Mahoney - Monday, May 6, 2013
Just ahead of the debut of its short film, "Once Upon ...
- Experience Creates More Loyalty Than Price
Marketing Daily, Sarah Mahoney - Friday, May 3, 2013
New research from Forrester finds that when it comes to building loyalt ...
- Q&A: From Promotion To Brand Activation
Marketing Daily, Sarah Mahoney - Thursday, May 2, 2013
The Promotion Marketing Association has re-christened itself as the Brand Activation Associatio ...
- Holy Home Goods! Barneys Unveils Lichtenstein Collection
Marketing Daily, Sarah Mahoney - Thursday, May 2, 2013
Barneys New York says it is introducing a limited-edition line of ho ...
- Walmart Retools E-Commerce, Mobile; Tests Lockers
Marketing Daily, Sarah Mahoney - Wednesday, May 1, 2013
Neil Ashe, Walmart's EVP, as well as CEO of its global ecommer ...
- American Airlines, Macy's Partner With Far East Movement
Marketing Daily, Sarah Mahoney - Wednesday, May 1, 2013
To celebrate Asian-Pacific American Heritage Month, Macy's says it plans to ho ...