- Target Strikes Back Against Showrooming
Marketing Daily, Sarah Mahoney - Wednesday, January 9, 2013
The Minneapolis-based retailer, which began testing price-matching against specific competitors over t ...
- Fast-fashion Uniqlo Expands In New York
Marketing Daily, Sarah Mahoney - Wednesday, January 9, 2013
Uniqlo, the Japanese cheap-chic retailer, says it plans to open two n ...
- Q&A: What's Ailing Auto Brands
Marketing Daily, Sarah Mahoney - Tuesday, January 8, 2013
"Consumers do not like the idea that they have to physically ...
- Former Best Buy CMO Moves To LivingSocial
Marketing Daily, Sarah Mahoney - Tuesday, January 8, 2013
LivingSocial says it's hired Barry Judge, a former EVP/CMO at Best Bu ...
- Former Best Buy CMO Moves To LivingSocial
Online Media Daily, Sarah Mahoney - Wednesday, January 9, 2013
LivingSocial says it has hired Barry Judge, a former EVP/CMO at Be ...
- Forrester: Marketers Still Customer Experience Clods
Marketing Daily, Sarah Mahoney - Monday, January 7, 2013
While few marketers would argue that happy customers are the meat-and-potatoes ...
- Sales Of Holiday Electronics Down 7%
Marketing Daily, Sarah Mahoney - Friday, January 4, 2013
Despite strong sales early on in the season, NPD reports that sal ...
- For Target And Kohl's, Ho-Hum Holidays
Marketing Daily, Sarah Mahoney - Thursday, January 3, 2013
At Target, sales were a disappointment, with flat same-store numbers. "December sal ...
- Holiday Online Spending Up A Meager 14%
Marketing Daily, Sarah Mahoney - Thursday, January 3, 2013
Lighter spending in December led to a somewhat sobering ecommerce season, wi ...
- Gen Y, Gen Curious: The World's Most Interesting Demo
Marketing Daily, Sarah Mahoney - Saturday, December 29, 2012
I write several hundred stories a year for MD, touching on ma ...
- Ford Goes Further: Client of the Year - Ford
Media Magazine, Sarah Mahoney - Friday, December 28, 2012
How reengineered marketing — including location-based ads, mobile and smarter social — a ...
- Ed:Blog
OMMA Magazine, Sarah Mahoney - Wednesday, December 5, 2012
While choosing OMMA Agency of the Year winners is never easy, maki ...
- With Smartphones, Consumers Sharper Than Stores
Marketing Daily, Sarah Mahoney - Thursday, December 20, 2012
Last year, 59% agreed that consumers are typically better connected to produ ...
- Poll: 68%, Still Shopping, Love Booze and Lotto
Marketing Daily, Sarah Mahoney - Thursday, December 20, 2012
Consumer Reports says that 68% of Americans, or 132 million people, sti ...
- Supermarkets Swing Back To Center
Marketing Daily, Sarah Mahoney - Wednesday, December 19, 2012
"A lot of the things that started as belt tightening in t ...
- Q&A: Affluence And Gen Y -- It Takes $200,000
Marketing Daily, Sarah Mahoney - Tuesday, December 18, 2012
"This is a generation in transition," Digitas' George Scribner tells Marketing Dail ...
- Walgreens Solving Holiday Problems
Marketing Daily, Sarah Mahoney - Tuesday, December 18, 2012
One spot features a couple in a car, throwing together last-minute edib ...
- JetBlue's Loyalty Lessons: Let Customers Decide
Marketing Daily, Sarah Mahoney - Monday, December 17, 2012
Working with KULA Causes, JetBlue set up a giving platform just da ...
- This Year, 85% of Population Will Receive Gift Card
Marketing Daily, Sarah Mahoney - Monday, December 17, 2012
Gift cards really are the new fruitcake: Research from CEB TowerGroup, whi ...
- Hasbro De-Pinks Its Easy Bake Oven
Raw, Sarah Mahoney - Tuesday, December 18, 2012
Thanks to a campaign organized by a 13-year-old girl in New Jerse ...
- Gen Y Fashion: Lacoste's Crocodile Goes High-Tech
Marketing Daily, Sarah Mahoney - Thursday, December 13, 2012
An upbeat video shows teens and 20-somethings cavorting in shirts that c ...
- Shoppers Power Through Holiday Lists
Marketing Daily, Sarah Mahoney - Thursday, December 13, 2012
Clothing is still king, already purchased by 53.1% of shoppers (up fr ...
- Sincerely Offers Freebie; Saves Shoppers One Hour
Marketing Daily, Sarah Mahoney - Thursday, December 13, 2012
Sincerely.com is offering consumers the chance to send a free Ink Car ...
- Toys R Us Plays With Social Discounts
Marketing Daily, Sarah Mahoney - Wednesday, December 12, 2012
Created in partnership with Ubisoft, the game invites players to build the ...
- Peapod Tells Gamers: Bowl With Turkeys
Marketing Daily, Sarah Mahoney - Wednesday, December 12, 2012
"I've always loved the 'Elf Yourself' promotion, and although we've often rais ...
- Survey: To 78% of Shoppers, There's Plenty of Time
Marketing Daily, Sarah Mahoney - Wednesday, December 12, 2012
PriceGrabber just released its latest survey on holiday shopping, and reports th ...
- Before The 11th Hour, Stores Look To Boost Sales
Marketing Daily, Sarah Mahoney - Tuesday, December 11, 2012
The International Council of Shopping Centers reports that weekly retail sales slipp ...
- Free Shipping? Not For Procrastinators
Marketing Daily, Sarah Mahoney - Wednesday, December 12, 2012
A new survey shows that while free shipping has become the absolu ...
- Cynicism Toward Charities Is On The Rise
Marketing Daily, Sarah Mahoney - Friday, December 7, 2012
New research from the marketing company finds that only 16% of consume ...
- Forrester: Marketers Have Touchpoint Interruptus
MAD Boston, Sarah Mahoney - Friday, December 7, 2012
While many marketers -- including Starbucks, Macy's and Nordstrom -- are seamless ...