- McDonald's CMO: Why Champions of Happy Works
Marketing Daily, Sarah Mahoney - Thursday, October 11, 2012
As McDonald's, feeling the heat from nutrition advocates, has changed the w ...
- MasterCard: Launches New Priceless Campaign
Marketing Daily, Sarah Mahoney - Thursday, October 11, 2012
Can your commercial do this? Probably not: In a presentation at t ...
- BP: Olympics Moves Brand Beyond Disaster
Raw, Sarah Mahoney - Friday, October 12, 2012
Talk about chutzpah: In a presentation to the Association of National Advertiser ...
- Marketers Better Off Than Four Years Ago? Yes, Says ANA
Raw, Sarah Mahoney - Thursday, October 11, 2012
Sunnier days in Orlando: The Association of National Advertisers kicked off i ...
- J&J's Kadlec: "Disruption is over. Yay!"
Raw, Sarah Mahoney - Thursday, October 11, 2012
For marketers, the age of disruption is over, says Kimberly Kadlec, J&J ...
- Nike, Stussy Unveil New Line
Marketing Daily, Sarah Mahoney - Tuesday, October 9, 2012
Nike may be having a magical marketing moment with its mainstream runni ...
- Transformative Targeting
OMMA Magazine, Sarah Mahoney - Friday, September 28, 2012
At last, truly targetable display advertising reaches scale Life insurance doesn’t exact ...
- Sears Offers Ship-To-Home Layaway
Marketing Daily, Sarah Mahoney - Monday, October 8, 2012
Sears Holdings says it is offering ship-to-home lay-away, starting Nov. 7. A ...
- Walmart, Amex Go Mobile With New Prepaid Card
Marketing Daily, Sarah Mahoney - Monday, October 8, 2012
Walmart, which has long positioned itself as a champion of the "unbanked ...
- In A Marketing First, Chanel Uses Brad Pitt for No. 5
Marketing Daily, Sarah Mahoney - Friday, October 5, 2012
For a 90-something-year-old brand, Chanel No. 5 has always been something ...
- Rite Aid Introduces New Format
Marketing Daily, Sarah Mahoney - Friday, October 5, 2012
Rite Aid is introducing a new format, its next-generation "wellness" store, ...
- Shoppers Slowed Down In September
Marketing Daily, Sarah Mahoney - Thursday, October 4, 2012
Overall, sales at large U.S. chain-stores gained 3.9% in September, compared ...
- Whole Foods Market Toasts, Tweets Beer Babes
Marketing Daily, Sarah Mahoney - Friday, October 5, 2012
For customers that can't make it to Munich for the real thin ...
- This Holiday, Will Giving Get Social?
Marketing Daily, Sarah Mahoney - Wednesday, October 3, 2012
"Think of it as the perfect intersection of three big trends," sa ...
- Macy's Pinks Up For The Cure
Marketing Daily, Sarah Mahoney - Wednesday, October 3, 2012
In honor of Breast Cancer Awareness month, Macy's is hooking up on ...
- Santa: Riding With The Bulls
Marketing Daily, Sarah Mahoney - Tuesday, October 2, 2012
In its most optimistic forecast since the economy tanked back in 200 ...
- Peapod Adds Boston To Its Virtual Grocer Test
Marketing Daily, Sarah Mahoney - Tuesday, October 2, 2012
Peapod.com says it is launching over 100 virtual grocery stores at commut ...
- To Explain Social Shopping, OpenSky Turns To Ads
Marketing Daily, Sarah Mahoney - Monday, October 1, 2012
Themed "Join. Shop. Love," the 30-second spot takes viewers on a qui ...
- Macy's to Open Finish Line Shops In 450 Stores
Marketing Daily, Sarah Mahoney - Monday, October 1, 2012
Retailers have gone crazy lately for the "shop-within-a-shop" strategy, and Macy's n ...
- Despite Olympic Wins, Nike's Profits Fall
Marketing Daily, Sarah Mahoney - Friday, September 28, 2012
Nike may have made a strong showing this summer, thanks to t ...
- Target Blends Shopping, Content In Fall Campaign
Marketing Daily, Sarah Mahoney - Thursday, September 27, 2012
Target may be a mass merchandise giant, but it's going high conce ...
- Ho-Hum Halloween: Expect More Witches, Princesses, Vampires
Marketing Daily, Sarah Mahoney - Thursday, September 27, 2012
Anyone looking for proof that Americans aren't feeling especially creative this ye ...
- Editor's Letter: Connectivity Steps Out of Its Infancy
Media Magazine, Sarah Mahoney - Friday, September 28, 2012
There aren’t many workdays that I get to officially invoke the spir ...
- Ed:Blog
OMMA Magazine, Sarah Mahoney - Friday, September 28, 2012
At a publication like OMMA, it’s almost a given that we spe ...
- Study: Cost Still Major Barrier To Going Green
Marketing Daily, Sarah Mahoney - Tuesday, September 25, 2012
New research from GfK Roper's Green Gauge shows that consumers' willingness ...
- Deloitte Predicts A Moderately Merry Season
Marketing Daily, Sarah Mahoney - Wednesday, September 26, 2012
"When we looked at the last few years, we saw we h ...
- Americans Say 'Boo' In Record Numbers
Marketing Daily, Sarah Mahoney - Tuesday, September 25, 2012
Fright night is going to get crowded this year, with 170 milli ...
- Kohl's Signs Deal With Designer Derek Lam
Marketing Daily, Sarah Mahoney - Monday, September 24, 2012
Kohl's says it has named designer Derek Lam as the second st ...
- For A Cause, Saucony Takes On Nike+
Marketing Daily, Sarah Mahoney - Friday, September 21, 2012
In an effort to raise awareness for both its running shoes a ...
- Macy's Taking Menswear Act to Vegas
Marketing Daily, Sarah Mahoney - Thursday, September 20, 2012
Macy's says it is expanding its Las Vegas presence, and plans ...
