- Study: Consumers Ever Fussier About CSR
Marketing Daily, Sarah Mahoney - Monday, October 29, 2012
Whether it's The Body Shop's "Beauty with heart" positioning, Timberland planting tree ...
- Haggar: Trade In Pants For Purple Hearts
Marketing Daily, Sarah Mahoney - Monday, October 29, 2012
In its fifth annual fund raising effort for the Military Order ...
- Sandy Squeezes New York Stores
Raw, Sarah Mahoney - Tuesday, October 30, 2012
While it's way too early to predict how badly Sandy's strafing ...
- Burt's Bees Deflakes With Billboard, Video
Marketing Daily, Sarah Mahoney - Friday, October 26, 2012
Each flake was actually a $3 off coupon -- 1,300 in a ...
- Stores Focus Online Spending On Email, Mobile
Marketing Daily, Sarah Mahoney - Thursday, October 25, 2012
Forget about sharpening their online strategies in the weeks ahead: Retailers kick ...
- Nielsen: Mid-Sized Markets Coming On Strong
Marketing Daily, Sarah Mahoney - Thursday, October 25, 2012
A new Nielsen study of retail spending shows that while spending ...
- Happy Holidays: Have Mobile, Ready To Shop
Marketing Daily, Sarah Mahoney - Wednesday, October 24, 2012
At least for now, shoppers are saying they intend to be carefu ...
- West Elm Debuts New Concept In Brooklyn
Marketing Daily, Sarah Mahoney - Wednesday, October 24, 2012
Williams-Sonoma says it is opening a new format for its West E ...
- For Most, Holiday Cheer = Food, Friends
Marketing Daily, Sarah Mahoney - Tuesday, October 23, 2012
When pinned down to say what "cheer" means to them, 50% ...
- Q&A: Ocean Spray Sticks To What Works
Marketing Daily, Sarah Mahoney - Monday, October 22, 2012
What's a marketer to do when the old campaign just keeps ...
- Target Taps Prabal Gurung For Next Partnership
Marketing Daily, Sarah Mahoney - Monday, October 22, 2012
Target says it has signed up with designer Prabal Gurung for i ...
- Macy's Involves Marilyn To Woo Gen Y
Marketing Daily, Sarah Mahoney - Friday, October 19, 2012
It says it will launch 13 new brands, such as one nam ...
- Toys R Us Recruits 'Random' Social Santas
Marketing Daily, Sarah Mahoney - Friday, October 19, 2012
Last year, it was inspired by stories of people paying off layaw ...
- Nike Links New Shoe To Obama's Ride
Marketing Daily, Sarah Mahoney - Friday, October 19, 2012
It's about time. The holiday edition of the Nike Air Force ...
- Blinded By Pink, Consumers Are Cause Skeptics
Marketing Daily, Sarah Mahoney - Thursday, October 18, 2012
A brand-new study from Cone Communications reports that an astounding 77% ...
- Industry Predicts 4.1% Sales Gain For Holidays
Marketing Daily, Sarah Mahoney - Wednesday, October 17, 2012
The National Retail Federation is forecasting a 4.1% gain in holiday spendi ...
- MTV: Youngest Millennials Flee To Twitter
Marketing Daily, Sarah Mahoney - Wednesday, October 17, 2012
"We went to one [incubator] where there was a canoe-maker, someone designi ...
- Gap Reorganizes Brand Management
Marketing Daily, Sarah Mahoney - Wednesday, October 17, 2012
In a move it says reflects its global expansion, Gap has reorganiz ...
- Target Seeks Revenge, Mobile Exec, $100 Billion In Sales
Marketing Daily, Sarah Mahoney - Wednesday, October 17, 2012
Target Corp., in its annual media day, tells reporters, that it ...
- Ocean Spray's Bog-osphere On The Road Again
Marketing Daily, Sarah Mahoney - Tuesday, October 16, 2012
In the latest version of wooing America with its tiny, tart frui ...
- Adidas' NEO Nabs Bieber
Marketing Daily, Sarah Mahoney - Tuesday, October 16, 2012
Adidas says its NEO Label has named pop megastar Justin Bieber ...
- Do CMOs Know When They're Lying?
Marketing Daily, Sarah Mahoney - Tuesday, October 16, 2012
Trouble is, telling the truth has never been a marketer's strong sui ...
- Can One TV Brand Reach 10 Billion Devices?
Media Magazine, Sarah Mahoney - Friday, September 28, 2012
Roughly a year after joining Discovery Communications, JB Perrette wants to ta ...
- Ford Uses Social To Rewrite Launch Rules
Marketing Daily, Sarah Mahoney - Saturday, October 13, 2012
"We test it, and if it works, we scale it right awa ...
- Liberating Message Of The Day: Embrace Mayhem
Marketing Daily, Sarah Mahoney - Friday, October 12, 2012
What has been surprising, says Allstate's SVP of marketing, is how quick ...
- BP: Olympics Moves Brand Beyond Disaster
Marketing Daily, Sarah Mahoney - Friday, October 12, 2012
Talk about chutzpah: In a presentation to the Association of National Advertiser ...
- Gamechanger: iPad Takes the Field
OMMA Magazine, Sarah Mahoney - Friday, September 28, 2012
It's no secret that football and technology go together like ranch dressi ...
- ANA Update: How P&G, J&J, Sharpie Learn From Flops
Marketing Daily, Sarah Mahoney - Thursday, October 11, 2012
Some advised tackling the problem head on. When a distribution issue f ...
- J&J's Kadlec: 'Disruption Is Over. Yay!'
Marketing Daily, Sarah Mahoney - Thursday, October 11, 2012
It's no accident that the company's marketing efforts are becoming so close ...
- Marketers Better Off Than Four Years Ago? Yes, Says ANA
Marketing Daily, Sarah Mahoney - Thursday, October 11, 2012
As The Association of National Advertisers kicked off its annual conference, t ...
