- Study: Lululemon To Pass Nike In Women's Activewear
Marketing Daily, Sarah Mahoney - Thursday, January 27, 2022
Changes in the way Americans work out will lead to major bra ...
- Discover, Avis, Google, Netflix Generate Decades of Loyalty
Marketing Daily, Sarah Mahoney - Wednesday, January 26, 2022
Consumers put far more stock in emotional values beyond basic product functio ...
- Bashful About Beijing: Brands Tiptoe Toward Olympics
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, January 26, 2022
"Brands can't be seen as either too pro-democracy or too pro-China, ...
- Mountain Mike's Keeps Rolling Eastward
QSR Insider, Sarah Mahoney - Tuesday, January 25, 2022
Mountain Mike's is pushing into new country, aiming to be in eig ...
- BarkBox Incites Next-Level Squirrel Warfare
D2C Insider, Sarah Mahoney - Monday, January 24, 2022
In the run-up to National Squirrel Appreciation Day (Jan. 21), BarkBox offer ...
- Brands Are Terrified Of Abortion -- But Not OkCupid
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 24, 2022
The subway campaign invites people to make their pro-choice views on aborti ...
- Amazon To Open Real-Life Clothing Store
Marketing Daily, Sarah Mahoney - Thursday, January 20, 2022
Store will be equipped with same technologies as Amazon fulfillment centers, ...
- Study: In 'Retail Reset,' Stores Change Digital Directions
Marketing Daily, Sarah Mahoney - Wednesday, January 19, 2022
"Consumers have reset their level of reliance on technology and digital platform ...
- Report: Led By T.J. Maxx, Off-Price Apparel Poised For Bigger Gains
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, January 19, 2022
Meanwhile, analysts see possible weakness ahead for mall-based stores, especially the ...
- Denny's Partners With Ghost Kitchen To Offer Signature Dishes
QSR Insider, Sarah Mahoney - Tuesday, January 18, 2022
Denny''s signed a deal with Reef, the ghost kitchen operator, with te ...
- Big Fig Turns To Advocacy For Plus-Size Sleepers
CPG Insider, Sarah Mahoney - Monday, January 17, 2022
Company's Big Fig Collective hopes to heighten awareness about those who a ...
- Stitch Fix Taps Venus Williams To Bust 'Gymtimidation'
Marketing Daily, Sarah Mahoney - Monday, January 17, 2022
"Goodbye Gymtimidation" campaign is based on company's research that 67% of Americ ...
- Duluth, King Of Comfy Undies, Aims To Boost D2C Clout
Marketing Daily, Sarah Mahoney - Thursday, January 13, 2022
Company will intensify focus on direct channels as its primary growth vehicl ...
- For America's E-Grocery Shoppers, Pickup Still Reigns
Marketing Daily, Sarah Mahoney - Wednesday, January 12, 2022
Pickup's share of the ecommerce pie grew to 45% in 2021, ...
- Whole Foods Looks To Reinvent Abandoned Resolutions
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, January 12, 2022
Grocery chain enlists key experts to help shoppers rediscover their self-improvement m ...
- Arby's Aims To Set Your Mouth On Fire With TikTok Challenge
QSR Insider, Sarah Mahoney - Tuesday, January 11, 2022
Arby's hopes to help its new Diablo Dare spicy sandwich catch fi ...
- Billie, The Brazen Body-Hair Brand, Moves To Walmart
D2C Insider, Sarah Mahoney - Monday, January 10, 2022
The company plans to launch a new marketing campaign next month ...
- Bed Bath & Beyond Delivers Post-Holiday Letdown
Marketing Daily, Sarah Mahoney - Friday, January 7, 2022
The company just released financial results well below forecasts and concedes ...
- Why This College Football Playoff Looms So Large For Fans, Marketers
Marketing Daily - Top of the News, Sarah Mahoney - Friday, January 7, 2022
In a first, Twitter and ESPN are partnering on the Twitter Tribun ...
- Solid Year For Activewear Ahead, Despite China Concerns
Marketing Daily, Sarah Mahoney - Wednesday, January 5, 2022
A new forecast from Baird predicts above-average gym industry growth, healthy sal ...
- Macy's Taps TikTok's Style Not Size Duo For New Collection
Marketing Daily, Sarah Mahoney - Tuesday, January 4, 2022
Style Not Size is the brainchild of social-media influencers Denise Mercedes, ...
- In First U.S. Campaign, Gymshark Goes For Aspirational Punch
Marketing Daily, Sarah Mahoney - Monday, January 3, 2022
Showing different paths to fitness affirms the "idea of celebrating everyday movement ...
- Making An Impression: QSR Companies Hunt For Breakthrough Impact
QSR Insider, Sarah Mahoney - Tuesday, January 4, 2022
As QSR companies battled another tough year, they focused on brand stori ...
- D2C '21 Favorites? More Laughs, Stores, Media Strategies
D2C Insider, Sarah Mahoney - Monday, January 3, 2022
Readers show they continue to believe laughter is the weapon "regular" bran ...
- Theme Of Most-Read Stories: Marketers Yearn For Redefined Purpose, New Ideas
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 3, 2022
It's easy to assume I know what our audience wants. But the ...
- The North Face, Gucci Release 'Second Chapter'
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, December 30, 2021
The brands' latest collaborative collection ranges from $1,500 hiking boots to $2,7 ...
- Jewelry, Electronics, Apparel Sparkle This Season
Marketing Daily, Sarah Mahoney - Tuesday, December 28, 2021
Americans really did spend big this holiday season, with a gain ...
- Food Trends, 2022: What Restaurants Are Craving
QSR Insider, Sarah Mahoney - Tuesday, December 28, 2021
From more celeb collabs and blonde pizza to yummy croffles, we're rea ...
- D2C Brands Keep Winning New Customers
D2C Insider, Sarah Mahoney - Monday, December 27, 2021
In a GfK study, 88% of those trying D2C brands for t ...
- 'Merry Christmas To...Me'
Marketing Daily, Sarah Mahoney - Wednesday, December 22, 2021
Self-gifters aim to focus on their fashion and beauty game this holid ...
