- Marketers Smell Opportunity With New Scent Technologies
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 31, 2006
Inserts for Diet Pepsi Jazz in People recently carried the aroma ...
- Type 2 Diabetes Rises, So Do Drug Maker's Ad Budgets
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 31, 2006
Marketers of drugs treating Type 2 diabetes say that the disease ...
- Harley Remains In The Fast Lane With Baby Boomers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 31, 2006
The Harley-Davidson motorcycle is now a middle-aged nostalgia brand--the median age ...
- Chipwich Inventor Using Students To Push Snacks
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 31, 2006
For his latest venture, entrepreneur Richard LaMotta intends to employ the sa ...
- Nike Lifts LeBron IV With Multimedia Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 31, 2006
The Nike Air Zoom LeBron IV--the latest generation of athletic shoe endors ...
- Red Lobster Revamps Look, Menu
Around the Net In Brand Marketing, Thom Forbes - Monday, October 30, 2006
Red Lobster will serve more fresh fish, redesign its menu and off ...
- Marketers Demand Accountability From Online Publishers
Around the Net In Brand Marketing, Thom Forbes - Monday, October 30, 2006
Major marketers including Kimberly-Clark, Colgate-Palmolive, Ford Motor, Hewlett-Packard, Visa and PepsiCo a ...
- Saturn Promotes Hybrid SUV With D.C. Greenhouses
Around the Net In Brand Marketing, Thom Forbes - Monday, October 30, 2006
Saturn last week erected three greenhouses in Washington, D.C. to call attenti ...
- Adidas Tries Video Mashups To Attract Soccer Fans
Around the Net In Brand Marketing, Thom Forbes - Monday, October 30, 2006
Using mashups--the combining of two elements to create a new execution--Adidas ...
- Dove's YouTube Spot: More Traffic Than Super Bowl Ad
Around the Net In Brand Marketing, Thom Forbes - Monday, October 30, 2006
"Evolution"--Dove's fast-motion look at the myriad cosmetic and photo-retouching efforts that transfo ...
- AutoNation CEO: Car And Truck Glut Worse Than Reported
Around the Net In Brand Marketing, Thom Forbes - Friday, October 27, 2006
The CEO of AutoNation, the largest dealer of new cars and truc ...
- Wal-Mart, P&G Take Top Spots In Annual Cannondale Rating
Around the Net In Brand Marketing, Thom Forbes - Friday, October 27, 2006
Wal-Mart and Procter & Gamble took the top scores in meeting consum ...
- Stolichnaya Woos Gays And Lesbians On Logo TV
Around the Net In Brand Marketing, Thom Forbes - Friday, October 27, 2006
Stolichnaya vodka is kicking off an effort to woo the trendsetting g ...
- Mars Drops Most Varieties Of M-Azing; Readies Dark Extensions
Around the Net In Brand Marketing, Thom Forbes - Friday, October 27, 2006
With the exception of the Crunchy Singles bar, M&M Mars is droppi ...
- Ray-Ban Brings Back Its Wayfarers
Around the Net In Brand Marketing, Thom Forbes - Friday, October 27, 2006
Ray-Ban is planning to revive Wayfarers, the boxy plastic shades that ha ...
- Gibson Will Star In Disney's Promo Push For 'Apocalypto'
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 26, 2006
Despite Mel Gibson's anti-Semitic remarks following a drunk-driving collar, but given h ...
- Premium Ice Cream Shops Compete For Top Place
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 26, 2006
The companies--Marble Slab Creamery, Cold Stone Creamery and MaggieMoo's International--are competing wi ...
- Chivas Launches Campaign For Brand Ambassadors
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 26, 2006
Chivas Regal is dangling a stipend of $100,000 each as it se ...
- Fast Feeders Test Call Center Order Taking
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 26, 2006
Wendy's, McDonald's and Pizza Hut are experimenting with using call centers ...
- Successful Marketing Behind Restless Leg Syndrome Drug
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 26, 2006
GlaxoSmithKline's Requip should make about $500 million this year--not bad for ...
- Merchants' Trend: Relationships Over Price Promotions
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 25, 2006
Relationship marketing initiatives are on the rise this year among merchants planni ...
- Maxim, Grill Management Join Forces
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 25, 2006
Maxim magazine, known for cover photos of sexy women, and China Gri ...
- New Technology Lets Consumers Create Scents And Flavors
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 25, 2006
Kellogg's, Kraft, Nestlé, Pepsi, Coca-Cola and Procter & Gamble reportedly have a ...
- Viking Keeps Home-Made Fires Burning
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 25, 2006
The Viking range, like the Harley-Davidson motorcycle and Martin guitar, is o ...
- McDonald's Makeover Means Customers Linger
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 25, 2006
After 50 years and billions of customers, all 13,000 McDonald's restaurants ...
- Brand DNA Sets Cars Apart From Rivals
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 24, 2006
Some designers think that the three or four chrome-rimmed rectangular holes ...
- Look For The Animal Compassionate Label
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 24, 2006
Whole Foods Market is about to launch a line of meats ...
- Two Plead Guilty To Conspiring To Steal Coke Trade Secrets
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 24, 2006
Two men who prosecutors say conspired with a secretary in Coca-Cola's marketi ...
- The Bloom Is Off 'Do The Dew' Positioning
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 24, 2006
PepsiCo will reposition Mountain Dew around the theme of "fueling the core ...
- Courvoisier Becomes Men's Fragrance
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 24, 2006
Courvoisier, the No. 3 selling cognac in the U.S. and reportedly t ...