- Premium Streaming Revenues To Top Global Theatrical Revenue For The First Time In 2020: PwC
Television News Daily, Wayne Friedman - Friday, October 9, 2020
Worldwide premium streaming video revenues are forecast to reach near $50 billi ...
- Snap's 6-Second Pre-Roll Ad Works For Its TV Show
TV Watch, Wayne Friedman - Monday, October 12, 2020
Snap is starting single messaging executions no longer than six seconds ...
- Biden Outspends Trump On National, Local TV Campaigns
Television News Daily, Wayne Friedman - Thursday, October 8, 2020
The Biden For President campaign continues to outspend the Donald J. Tru ...
- CBS Heads Into Fall Season With New 'Brand Identity' Promo, Marketing Effort
Television News Daily, Wayne Friedman - Thursday, October 8, 2020
The CBS branding change will take effect across entertainment, news, sports, studio ...
- VP Debate TV Ratings: Fox News Tops In Total Viewers, ABC Leads In Key Demographics
Television News Daily, Wayne Friedman - Thursday, October 8, 2020
Total debate viewing across all networks airing the event soared 56% high ...
- WarnerMedia Hires Former Apple, Hulu Exec Colaco To Lead Ad Sales For TV Network
Television News Daily, Wayne Friedman - Thursday, October 8, 2020
As WarnerMedia's new head of ad sales, Jean-Paul "JP" Colaco will ...
- Disney May Need To Invest More In Streamers' Original Content
TV Watch, Wayne Friedman - Friday, October 9, 2020
Loeb wants Disney to permanently suspend its $3 billion dividend and p ...
- Your Mobile Device, Your TV Remote: Companions Or Frenemies?
Mobile Insider, Wayne Friedman - Thursday, October 8, 2020
One 2019 estimate by Mary Meeker, internet trend analyst, said roughly 9 ...
- Streaming Share Estimate: Netflix Slips, Amazon And HBO Max Rising
Television News Daily, Wayne Friedman - Wednesday, October 7, 2020
Netflix's decline is partly due to ad-supported video-on-demand services (AVOD) taking sha ...
- Amazon, Apple Could See Long-Term Gains, Become Bigger Rivals To Netflix
Television News Daily, Wayne Friedman - Wednesday, October 7, 2020
Amazon and Apple could gain ground on industry leader Netflix, according ...
- Digital Media Could Hit A Bubble, With Advertisers Rethinking Traditional TV
TV Watch, Wayne Friedman - Thursday, October 8, 2020
A former Google exec claims micro-targeting of users is far less accurat ...
- Premium Video Streamers Amp Up National TV Spending For Fall, Winter Season
Television News Daily, Wayne Friedman - Wednesday, October 7, 2020
Apple TV+, Disney+ and Amazon Prime Video are the major spenders ...
- 60% Of Millennials Plan To Buy A TV Set This Year
Television News Daily, Wayne Friedman - Tuesday, October 6, 2020
Millennials plan to spend much more time in the next year consumi ...
- Local TV Ad Market Cuts Losses: Down 23% In July-September Vs. March-June Lows Of 60%
Television News Daily, Wayne Friedman - Tuesday, October 6, 2020
Political advertising could bring in a record $3.5 billion this year f ...
- Connected TV: Are Streamers Already Cannibalizing Themselves?
TV Watch, Wayne Friedman - Wednesday, October 7, 2020
Perhaps most revealing is the top CTV individual programs, according to Nielse ...
- Entertainment Marketing Veterans Hunt, Pate Start Creative Portal CMOmarketplace
Television News Daily, Wayne Friedman - Monday, October 5, 2020
The portal helps TV networks and movie studio marketing execs find creati ...
- Rovner Starts As NBCUniversal Chairman Of Entertainment Programming
Television News Daily, Wayne Friedman - Monday, October 5, 2020
Susan Rovner officially began in her new role Monday, overseeing all ...
- What Trump's COVID Status Means For Future Campaigning
TV Watch, Wayne Friedman - Tuesday, October 6, 2020
Now that President Trump is on the DL, how does he ma ...
- Following AMC Networks' All-Inclusive AMC+ Streaming App, More Deals To Come: Analyst
Television News Daily, Wayne Friedman - Friday, October 2, 2020
The "significant move, unthinkable a few years ago but seemingly inevitable now ...
- Broadcast Stations Want To Loosen Ownership Restrictions: Ad Revs Vs. Digital Media
TV Watch, Wayne Friedman - Monday, October 5, 2020
They dispute previous DOJ conclusions that broadcast TV is a dominant fo ...
- Nielsen Ad Intel Expands Into Search, Partners With BIScience, The Search Monitor
MediaDailyNews, Wayne Friedman - Thursday, October 1, 2020
Nielsen is partnering with The Search Monitor to provide real-time market da ...
- Disney+ Forecast To Double Global Subscribers, Achieve Profitability By 2024
Television News Daily, Wayne Friedman - Thursday, October 1, 2020
Disney+ U.S. subscribers are estimated to grow to 52.8 million in 20 ...
- 2020 Political Ad Spend Estimate Rises To Near $11B, Presidential Campaigns Ad Spend $5.2B
Television News Daily, Wayne Friedman - Thursday, October 1, 2020
Political-election spending projections for 2020 will now hit $10.8 billion, according ...
- TV Networks Drop Massive 36% In First Week Of New Season
TV Watch, Wayne Friedman - Friday, October 2, 2020
The broadcast TV season started last week. Did anyone notice? ...
- Disney To Lay Off 28,000 Theme Park Workers, Pandemic Issues Continue
MediaDailyNews, Wayne Friedman - Wednesday, September 30, 2020
Disney Parks Chairman Josh D'Amaro said continued uncertainly around the COVID-19 pandem ...
- Samsung Ads Launches Samsung Demand-Side Platform
Television News Daily, Wayne Friedman - Wednesday, September 30, 2020
The Samsung DSP will give programmatic buyers access to exclusive CTV invento ...
- First Presidential Debate Pulls Nielsen-Measured 73.1 Million Viewers, Down Vs. 2016
Television News Daily, Wayne Friedman - Wednesday, September 30, 2020
Tuesday's wild Presidential TV debate -- the first of three planned debat ...
- Earned Media, Distractions May Count More In Politics
TV Watch, Wayne Friedman - Thursday, October 1, 2020
Earned media is a trickier measure. Is this media exposure positive, negati ...
- TV Could Lose $5 Billion In Advertising Through 2023: Analyst
Television News Daily, Wayne Friedman - Tuesday, September 29, 2020
TV advertising could lose further share amidst rising digital advertising, due ...
- News Networks Post 40%+ Q3 Gains: Election, Pandemic Coverage Cited
Television News Daily, Wayne Friedman - Tuesday, September 29, 2020
Heavy interest in the election and COVID-19 drove Nielsen-measured prime-time viewing f ...
