- Facebook Funded A PR Campaign Against TikTok: Will TV Networks Do The Same?
TV Watch, Wayne Friedman - Wednesday, April 6, 2022
Long before social media, the internet, and the rest, TV also look ...
- 'Grammy Awards' Viewing Up 4%, CBS Estimates
Television News Daily, Wayne Friedman - Monday, April 4, 2022
The network recorded 8.93 million Nielsen "fast national"-measured viewers, not including out-of-ho ...
- DirecTV Starts DirecTV Advertising, Leifer To Head Up New Division
Television News Daily, Wayne Friedman - Friday, April 1, 2022
DirecTV is starting its own ad sales team headed by DirecTV ...
- Premium Streamers' Downloads Rise Among Big Distributors, 'Churn' Grows
Television News Daily, Wayne Friedman - Monday, April 4, 2022
The percentage of households subscribing directly from OTT providers' sites declined fr ...
- Krzyzewski's Final NCAA Game Scores 16.3M Viewers, Best 'Final Four' Result Since 2017
Television News Daily, Wayne Friedman - Monday, April 4, 2022
The final NCAA games for Duke's storied head coach Mike Krzyzewski deliver ...
- Vizio Starts 'Jump Ads,' Linking Linear TV, Streaming
Television News Daily, Wayne Friedman - Thursday, March 31, 2022
Jump Ads enables programmers and marketers to give consumers the option ...
- NCAA Gets Really 'Mad,' Surges 24%
Television News Daily, Wayne Friedman - Thursday, March 31, 2022
This year, four games have exceeded 10 million viewers, vs. none la ...
- Co-viewing On CTV Apps Slightly Outpaces Linear TV
Television News Daily, Wayne Friedman - Friday, April 1, 2022
Tubi had the highest co-viewing among ad-supported CTV platforms, followed by H ...
- Trump's Marketing Strategy For 2024: Are Voters Tiring Of The Act?
TV Watch, Wayne Friedman - Friday, April 1, 2022
Some early indications of a 2024 Presidential marketing strategy don't look healt ...
- Fox News Only News Net To Show YOY Growth, Leads In Prime
Television News Daily, Wayne Friedman - Wednesday, March 30, 2022
Fox remains the leading cable network overall in Q1 prime-time viewing, whi ...
- CNN Jumps Into NFT Biz With Launch Of CNN+ On-Air Moments
Television News Daily, Wayne Friedman - Wednesday, March 30, 2022
The CNN+ streaming service that just launched Tuesday is diving into t ...
- NFL Moving Into The 'Plus' World With NFL+?
TV Watch, Wayne Friedman - Thursday, March 31, 2022
The NFL is reportedly considering starting its own streaming service. Does th ...
- Nielsen Agrees To $16B Buyout Deal From Private Equity Consortium
MediaDailyNews, Wayne Friedman - Tuesday, March 29, 2022
Nielsen Holdings has agreed to be acquired by a private equity consorti ...
- NFL Considers Jumping Into The Premium Streaming Video Service Game
Television News Daily, Wayne Friedman - Tuesday, March 29, 2022
The NFL is considering launching its own streaming TV-video service -- tentative ...
- Oscars Shocker: How Concerned Should We -- And TV Advertisers -- Be?
TV Watch, Wayne Friedman - Wednesday, March 30, 2022
Oscars award ceremonies have in the past featured actors delivering strong opinio ...
- Oscars Viewing Rises 56% To 15.4M, Streamers Make Major Ad Push
Television News Daily, Wayne Friedman - Monday, March 28, 2022
The Oscars rose to a Nielsen-measured 15.4 million total viewers vs. i ...
- Will Apple Give Away Apple TV+ Free To 133M iPhone Users - Forever?
TV Watch, Wayne Friedman - Tuesday, March 29, 2022
Apple reportedly wants to shift the iPhone to a "subscription" plan. ...
- 'The Lost City' Tops Box Office At $31M
MediaDailyNews, Wayne Friedman - Sunday, March 27, 2022
National TV ad impressions for all movie spending for Jan.-March 2022 a ...
- TV Networks Ramp Up On-Air Program Promotions
Television News Daily, Wayne Friedman - Friday, March 25, 2022
Total media value for on-air promotion of linear TV content this ye ...
- Apple's 'CODA' Becomes First Streamer To Win Oscar Best Picture
Television News Daily, Wayne Friedman - Monday, March 28, 2022
Apple Original Films won three awards in all for "CODA." Apple w ...
- Cable TV Networks And Their Original Programs: What Is Their Future?
TV Watch, Wayne Friedman - Monday, March 28, 2022
Linear cable TV nets have streaming-platform sister services. What remains for tho ...
- Fox Corp. Launches Atlas, Contextual Advertising Technology
Television News Daily, Wayne Friedman - Thursday, March 24, 2022
The technology will launch first across Fox News Media with Fox Navigato ...
- Broadcast/Cable Non-Live Viewing Sinks 55% From 2011-2021, Cable TV Reach Crashes
Television News Daily, Wayne Friedman - Thursday, March 24, 2022
Broadcast and cable viewing continues to sink dramatically due to the grow ...
- New CTV Fraud Scheme ViperBot Stealing $8 Million A Month
Television News Daily, Wayne Friedman - Thursday, March 24, 2022
Although DoubleVerify says customers are currently protected from the scheme, ViperBot continu ...
- National TV Advertisers Want More Streaming Reach, But Won't Get It From Netflix
TV Watch, Wayne Friedman - Friday, March 25, 2022
Netflix could be exploring other ways to gain revenue beyond extra earnin ...
- Disney Sells Out National TV Advertising For 'The Oscars'
Television News Daily, Wayne Friedman - Wednesday, March 23, 2022
National TV advertising for "The 94th Academy Awards" on ABC is so ...
- BuzzFeed Mulls Nixing News Division: Can TV News Networks Do The Same?
TV Watch, Wayne Friedman - Thursday, March 24, 2022
A TV news network could go the same route and just se ...
- 50% To 60% Of 'Lost' Linear TV Ad Spend Going To AVOD Platforms
Television News Daily, Wayne Friedman - Tuesday, March 22, 2022
The remaining ad dollars have gone to digital platforms including YouTube a ...
- In-Game Ad Platform Anzu Strikes Measurement Deal With Oracle Moat
Television News Daily, Wayne Friedman - Wednesday, March 23, 2022
In-game ad platform Anzu and Oracle Moat say they will be t ...
- Can Legacy Linear TV Owners Really Expand To Full-Funnel Marketing?
TV Watch, Wayne Friedman - Wednesday, March 23, 2022
In traditional media, top-of-the-funnel awareness continues to fuel virtually all its ...