- Lessons From Facebook: If TV Networks Ran Controversial Content, Should They Change Their Names?
TV Watch, Wayne Friedman - Monday, November 1, 2021
Big TV network name changes happen, but not often -- even wh ...
- Fox's Blockchain Creative Labs Strikes NFT Deal With WWE
Television News Daily, Wayne Friedman - Thursday, October 28, 2021
Fox Entertainment and its Blockchain Creative Labs will create digital WWE toke ...
- NBCU's Tokyo Olympics, Movie Biz Drive Strong Q3 Revenues
Television News Daily, Wayne Friedman - Thursday, October 28, 2021
Ad revenues grew 73% -- mostly driven by the Tokyo Olympics, b ...
- CTV Ad Platforms Forecast To Grow To $14.44 Billion, Hulu With Leading Share
Television News Daily, Wayne Friedman - Thursday, October 28, 2021
This year's CTV business will grow 38%, eMarketer says. Hulu is project ...
- Despite Undercounting, Accreditation Issues, Nielsen Sees 5.5% Gain In Q3
Television News Daily, Wayne Friedman - Friday, October 29, 2021
Nielsen now says many of its panel maintenance issues have been resolve ...
- YouTube Is Bigger Than Netflix, But Is The Metric Ad Dollars Or Consumers' Dollars?
TV Watch, Wayne Friedman - Friday, October 29, 2021
Not only are the two businesses generating different types of revenue, b ...
- Postseason Baseball Draws Viewers, Nearly $109M In TV Ad Spend
Television News Daily, Wayne Friedman - Wednesday, October 27, 2021
Postseason has averaged 3.67 million viewers per game for 29 total gam ...
- Forecast: Broadband-Only Homes To Hit 54M In 5 Years
Television News Daily, Wayne Friedman - Wednesday, October 27, 2021
Estimates are that U.S. broadband-only homes will rise 42% to 54 milli ...
- Disney Restructures TV Marketing, Creative And Communications Units
Television News Daily, Wayne Friedman - Thursday, October 28, 2021
Erin Weir has been promoted to executive vice president of marketing, A ...
- Streaming Viewing Data Is Helpful To Platforms, Advertisers
TV Watch, Wayne Friedman - Thursday, October 28, 2021
Streamers recognize the value of viewing data by the industry -- a ...
- Pay TV Declines To 71% Of U.S Homes, Older Demos Remain Loyal
Television News Daily, Wayne Friedman - Tuesday, October 26, 2021
Some 64% of 18- to-44-year-olds in TV homes have a pay ...
- Fox Weather - Come Rain, Shine Or Climate Change?
TV Watch, Wayne Friedman - Wednesday, October 27, 2021
In Australia, Fox Corp. leader Rupert Murdoch has been a longtime climate-chan ...
- CTV Viewers Skew Younger Than Legacy TV Viewers
Television News Daily, Wayne Friedman - Monday, October 25, 2021
For example, where viewers 55+ comprise the dominant share of traditional ...
- Nielsen Strikes Digital Ratings Deal With Roku
Television News Daily, Wayne Friedman - Tuesday, October 26, 2021
Nielsen says the deal with its digital content ratings service will all ...
- Will Social Media's Snap Woes Become TV's Troubles?
TV Watch, Wayne Friedman - Tuesday, October 26, 2021
The "normal" TV advertising market -- full of double-digit price increases, ...
- NFL Season 6 Weeks In: National TV Revenues, Viewing Up
Television News Daily, Wayne Friedman - Friday, October 22, 2021
Through five weekends, MediaRadar says each national televised game has averaged $39 ...
- 'Dune' Tops $40M At Box Office, $15.8M TV Ad Spend For Theatrical/HBO Max Debut
Television News Daily, Wayne Friedman - Sunday, October 24, 2021
National TV ads were placed primarily on NFL Football and Major Leag ...
- Trump Wants To Make A New Media Buck - Will It Work?
TV Watch, Wayne Friedman - Monday, October 25, 2021
Regular consumers of conservative right-wing media content might continue to consume the ...
- Reports Of Trump Deal Rally Acquisition Target's Stock
Digital News Daily, Wayne Friedman - Friday, October 22, 2021
Thursday's stock price of Digital World Acquisition Corp., the company that inten ...
- Disney Offers 'Clean Room' To Help Marketers' First-Party Data Needs
Television News Daily, Wayne Friedman - Thursday, October 21, 2021
"Clean" rooms offer marketers the ability to match their first-party data wi ...
- Trump Starts Subscription VOD Service, Social Media Platform - Truth Social
Television News Daily, Wayne Friedman - Thursday, October 21, 2021
The subscription VOD service will be called TMTG+ and intends to featu ...
- WarnerMedia's Q3 Revenue Growth Driven By HBO Max, Ad Revenue Down 12%
Television News Daily, Wayne Friedman - Friday, October 22, 2021
WarnerMedia ad revenues were down in Q3 this year, but overall revenu ...
- Media's Content Race: Walt Disney Pushes Streaming, Sports
TV Watch, Wayne Friedman - Friday, October 22, 2021
Disney+ and ESPN+ may be the big direct-to-consumer revenue drivers. ...
- Longtime TV Fox Sports Ad Executive Seth Winter To Retire, Evans Will Take Top Role
Television News Daily, Wayne Friedman - Wednesday, October 20, 2021
Evans will oversee all the sports TV programming ad sales efforts ...
- ABC/ESPN Boosts NHL's Sponsors List
Television News Daily, Wayne Friedman - Wednesday, October 20, 2021
A strong upfront TV advertising market pulled in a big roster ...
- Inside Netflix's Monetization Model: Future Values Of Hit TV Series
TV Watch, Wayne Friedman - Thursday, October 21, 2021
Netflix series "Squid Game" apparently delivered $900 million in added value, accordi ...
- Comcast Joins Smart TV Set Market With XClass TV
Television News Daily, Wayne Friedman - Tuesday, October 19, 2021
One of the key abilities for XClass TV is voice control a ...
- After A Slow Period, D2C Marketers Increase CTV/OTT Spend
Television News Daily, Wayne Friedman - Tuesday, October 19, 2021
The expectation is that 10% of D2C marketers' budgets will go ...
- Netflix Overdelivers With 4.4M Subs In Q3, Metrics Change To 'Hours Viewed'
Television News Daily, Wayne Friedman - Tuesday, October 19, 2021
Revenue in the third quarter of 2021 grew 16% to $7.5 billio ...
- Google Extends NBA Playoff Sponsorship For Google Pixel On ESPN
Television News Daily, Wayne Friedman - Tuesday, October 19, 2021
Google is expanding its on-air TV ad presence with sports as i ...