Michael Zaneis

Articles by Michael All articles by Michael

• Why The West Still Needs To Be Won in Marketing Daily on 10/03/2014
  

  The biggest regulatory threats to our industry can often emanate not from Washington or Europe, but rather from the California state legislature.

• Super Committees That Work  in Online Media Daily on 12/20/2011
  

  Self-regulation that works goes beyond what may merely benefit a company in order to improve the industry ecosystem.

Comments by Michael All comments by Michael

• Half Of Advertisers Buying Programmatic Are Underperforming... by Joe Mandese (Planning & Buying Insider on 05/29/2026)
  

  TAG, TAG TrustNet, and our partners at Fiducia are proud to power the latest ANA programmatic transparency benchmark report. One note from Joe's excellent coverage here, while we did create and define the new(ish) KPI known as TrueKPI/TrueCPM/TrueAdSpend, it is not considered proprietary. Just the opposite, we welcome everyone to learn more and continue to trade upon this framework. Learn more - https://www.tagtrust.net/.

• New Programmatic 'Transparency' Initiative Excludes Advertisers by Joe Mandese (Planning & Buying Insider on 04/21/2026)
  

  Yes we will Joe!!! ANA and TAG TrustNet are drafting the Q2 Transparency Benchmark as we speak and wait until you see some of the newest findings!!! If anyone wants to see the collective work of 100+ brands pushing the bounds of transactional transparency, come find us. https://www.tagtrust.net/ 

• Why It's Time For Marketers To Rebuild Programmatic Strategy From The Publisher Up by Michael Lyons (MAD on 06/11/2025)
  

  Great analysis on how the TAG TrustNet framework of TruKPI can help resolve many of the challenges in programatic. Love all of your suggestions. 

• Long-Time ANA Counsel Wood Leaves Reed Smith, Opens Private Practice by Joe Mandese (MediaDailyNews on 01/11/2024)
  

  A fitting next (I won't say last knowing Doug) chapter in an already glorious career. I look forward to continuing our partnership with the ANA. And hope this means you have more time to write criminal fiction. 

• Only A Third Of Ad Execs 'Knowledgeable' About Programmatic Buys by Joe Mandese (MediaDailyNews on 01/07/2024)
  

  Thank you for your continued coverage of the ANA report!!! With barely over half of execs tracking or planning to track MFA, clearly education is vitally important. There is a similar split of marketers who own their own contracts with measurement vendors and downstream partners. If you don't have legal access/control over your log files you will never close the information asymmetry gap.

• ANA Tells It Like It Is: Digital Advertising Is Still BADvertising by Maarten Albarda (Media Insider on 12/08/2023)
  

  Here here Gabriel!!!

• My Nomination For The ANA's Marketing Word Of The Year: MFAs by Joe Mandese (Planning & Buying Insider on 12/07/2023)
  

  It certainly would be befitting given all of the attention on MFAs. As for true benchmarking, a smaller industry group led by the 4As is working on a definition for MFA (or Made For Arbitrage as the 4As suggests). Given the major MFA list providers are part of this process as well, we should be getting closer to comparing apples to apples and to providing a realistic analysis of the economic impact of MFAs over time. That should in turn help good publishers stay away from bad practices that could get them flagged as an MFA. 

• Ad Spend Wasted On Invalid Traffic Could Reach $72B In 2024 by Karlene Lukovitz (MediaDailyNews on 11/27/2023)
  

  There is a tremendous amount of valuable research in this report, but calling all of the inefficiencies and waste Invalid Traffic (IVT) is simply wrong. IVT has been clearly defined by the Media Ratings Council for the past decade and is a consensus industry term. Why Lunio partner with IAS, which is MRC-Accredited to identify IVT, but not use IAS's own definition for identifying non-human traffic? And why would Lunio cite the MRC definition for Viewability but not use their definition for IVT? The very first sentence of the report is verifiably wrong and MediaPost should know better than to give credibility to the use of the term in this way. Makes you wonder why they specifically picked an industry term and misrepresented it so wildely. 

• 22% Of All Digital Ad Spend, 30% Of Mobile Lost To Ad Fraud In 2023, Claims New Report by Karlene Lukovitz (MediaDailyNews on 09/26/2023)
  

  Please read our questions about this research and ask Juniper why they won't answer them:https://www.linkedin.com/feed/update/urn:li:activity:7117964391328731138/

• 22% Of All Digital Ad Spend, 30% Of Mobile Lost To Ad Fraud In 2023, Claims New Report by Karlene Lukovitz (MediaDailyNews on 09/26/2023)
  

  We welcome all substantiated fraud research in the marketplace. What’s dangerous is to publicize outrageous “findings” with no underlying data or methodology. Bad research is worse than no research. This is bad research!!!https://www.linkedin.com/posts/mikezaneis_adfraud-research-methodology-activity-7117964391328731138-PqCB?utm_source=share&utm_medium=member_desktop

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