Michael Zaneis

Articles by Michael All articles by Michael

• Why The West Still Needs To Be Won in Marketing Daily on 10/03/2014
  

  The biggest regulatory threats to our industry can often emanate not from Washington or Europe, but rather from the California state legislature.

• Super Committees That Work  in Online Media Daily on 12/20/2011
  

  Self-regulation that works goes beyond what may merely benefit a company in order to improve the industry ecosystem.

Comments by Michael All comments by Michael

• Why It's Time For Marketers To Rebuild Programmatic Strategy From The Publisher Up by Michael Lyons (MAD on 06/11/2025)
  

  Great analysis on how the TAG TrustNet framework of TruKPI can help resolve many of the challenges in programatic. Love all of your suggestions. 

• Long-Time ANA Counsel Wood Leaves Reed Smith, Opens Private Practice by Joe Mandese (MediaDailyNews on 01/11/2024)
  

  A fitting next (I won't say last knowing Doug) chapter in an already glorious career. I look forward to continuing our partnership with the ANA. And hope this means you have more time to write criminal fiction. 

• Only A Third Of Ad Execs 'Knowledgeable' About Programmatic Buys by Joe Mandese (MediaDailyNews on 01/07/2024)
  

  Thank you for your continued coverage of the ANA report!!! With barely over half of execs tracking or planning to track MFA, clearly education is vitally important. There is a similar split of marketers who own their own contracts with measurement vendors and downstream partners. If you don't have legal access/control over your log files you will never close the information asymmetry gap.

• ANA Tells It Like It Is: Digital Advertising Is Still BADvertising by Maarten Albarda (Media Insider on 12/08/2023)
  

  Here here Gabriel!!!

• My Nomination For The ANA's Marketing Word Of The Year: MFAs by Joe Mandese (Planning & Buying Insider on 12/07/2023)
  

  It certainly would be befitting given all of the attention on MFAs. As for true benchmarking, a smaller industry group led by the 4As is working on a definition for MFA (or Made For Arbitrage as the 4As suggests). Given the major MFA list providers are part of this process as well, we should be getting closer to comparing apples to apples and to providing a realistic analysis of the economic impact of MFAs over time. That should in turn help good publishers stay away from bad practices that could get them flagged as an MFA. 

• Ad Spend Wasted On Invalid Traffic Could Reach $72B In 2024 by Karlene Lukovitz (MediaDailyNews on 11/27/2023)
  

  There is a tremendous amount of valuable research in this report, but calling all of the inefficiencies and waste Invalid Traffic (IVT) is simply wrong. IVT has been clearly defined by the Media Ratings Council for the past decade and is a consensus industry term. Why Lunio partner with IAS, which is MRC-Accredited to identify IVT, but not use IAS's own definition for identifying non-human traffic? And why would Lunio cite the MRC definition for Viewability but not use their definition for IVT? The very first sentence of the report is verifiably wrong and MediaPost should know better than to give credibility to the use of the term in this way. Makes you wonder why they specifically picked an industry term and misrepresented it so wildely. 

• 22% Of All Digital Ad Spend, 30% Of Mobile Lost To Ad Fraud In 2023, Claims New Report by Karlene Lukovitz (MediaDailyNews on 09/26/2023)
  

  Please read our questions about this research and ask Juniper why they won't answer them:https://www.linkedin.com/feed/update/urn:li:activity:7117964391328731138/

• 22% Of All Digital Ad Spend, 30% Of Mobile Lost To Ad Fraud In 2023, Claims New Report by Karlene Lukovitz (MediaDailyNews on 09/26/2023)
  

  We welcome all substantiated fraud research in the marketplace. What’s dangerous is to publicize outrageous “findings” with no underlying data or methodology. Bad research is worse than no research. This is bad research!!!https://www.linkedin.com/posts/mikezaneis_adfraud-research-methodology-activity-7117964391328731138-PqCB?utm_source=share&utm_medium=member_desktop

• ANA's Kroll Analysis: Advertisers Paying Twice For Some Programmatic Fees by Joe Mandese (MediaDailyNews on 08/03/2023)
  

  Kroll is verifying what we've always known had to be the case. There is nothing nefarious happening, just a lack of oversight by marketers. Greater transactional transparency will allow SPO and contractual arrangements that eliminate such duplicative costs.  Shameless plug: TAG TrustNet helps solve this challenge for marketers. We are already saving partner brands millions in waste and inefficiencies. 

• How About A Good Housekeeping Seal Of Political Ad Approval? by Joe Mandese (Red, White & Blog on 07/28/2023)
  

  Joe, always a thoughtful piece and thank you for the shout out to TAG's newly compliant members. Years ago we were looking into political ad disclosures but decided it was more appropriate for the Digital Advertising Alliance to address those issues. They've done a good job building that program. More recently, we've spoken to some political ad agencies about transparency. There is a desire to increase transparency in the politcal realm, but the challenge is that candidate/issue campaigns are inherently short lived. It's always been difficult to engage these organizations in broader industry efforts.

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