- What Local And Hyperlocal Publishers Need
Around the Net in Real-Time, Tyler Loechner - Monday, April 29, 2013
Street Fight today spelled out the implications for local and hyperlocal publishe ...
- Upcoming Challenges In RTB
Around the Net in Real-Time, Tyler Loechner - Monday, April 29, 2013
The Drum today spoke with PubMatic's Duncan Chamberlain, VivaKi's Marco Bertozzi, DataXu ...
- eWayDirect Poll Results Raise Questions Over What "Real-Time Targeting" Means
Real-Time Daily, Tyler Loechner - Monday, April 29, 2013
eWayDirect polled nearly 350 Business to Consumer marketers, two-third of which sa ...
- Xaxis Premium Launches In Canada, Offers Preferred Access To CPAX Inventory
Real-Time Daily, Tyler Loechner - Monday, April 29, 2013
WPP's Xaxis today announced the launch of Xaxis Premium in the Canadi ...
- PubMatic's Huge Q1 Highlights Private Marketplaces
Real-Time Daily, Tyler Loechner - Monday, April 29, 2013
Sales-side platform provider PubMatic today announced their Q1 results, and leading t ...
- RTB Is Overcrowded And Confusing
Around the Net in Real-Time, Tyler Loechner - Friday, April 26, 2013
The Drum spoke with Joel Christie, online marketing controller, BSkyB, and ask ...
- Third-Party Data Usage Doubles Among Online Video Advertisers
Real-Time Daily, Tyler Loechner - Friday, April 26, 2013
TubeMogul today released a research brief containing new data and information abo ...
- Hi-Media Sees $59.9 Mil. Growth, Cites RTB
Real-Time Daily, Tyler Loechner - Friday, April 26, 2013
Paris-based Hi-Media has announced EUR46 million ($59.9 million) revenue for Q1 201 ...
- Either The Bots Are Buying $4 Bil. Worth Of Goods, Or You've Got Some Explaining To Do...
RTBlog, Tyler Loechner - Friday, April 26, 2013
Machines have helped make the buying and selling of inventory easier, b ...
- Heineken Going Real-Time Via Social, Mobile
Around the Net in Real-Time, Tyler Loechner - Wednesday, April 24, 2013
Marketing Week has reported that Heineken is putting together "a social med ...
- The Road Ahead: More Transparency
Around the Net in Real-Time, Tyler Loechner - Wednesday, April 24, 2013
ClickZ spoke with Jay Habegger, CEO of OwnerIQ, to figure out wh ...
- It's Not All About Quantity
Around the Net in Real-Time, Tyler Loechner - Wednesday, April 24, 2013
According to The Drum, Xaxis UK managing director Nicolas Bidon believes th ...
- Will MailOnline Continue To Resist Programmatic?
Around the Net in Real-Time, Tyler Loechner - Wednesday, April 24, 2013
AdExchanger wrote that MailOnline "has staunchly resisted the pull of programmatic, ev ...
- Inneractive, GeoEdge Address "Serious Issue" Of Mobile Ad Quality
Real-Time Daily, Tyler Loechner - Wednesday, April 24, 2013
While real-time bidding and automated exchanges have become entrenched in the industr ...
- Fraudulent Inventory Costs $400 Mil. A Year
Around the Net in Real-Time, Tyler Loechner - Monday, April 22, 2013
Adweek reported today that fraudulent inventory could be costing the online ...
- MediaCom UK Adds Mihalop As Head Of Biddable Media
Around the Net in Real-Time, Tyler Loechner - Monday, April 22, 2013
The Drum reported today that MediaCom UK appointed Andy Mihalop as he ...
- [x+1] Updates Origin DMP
Real-Time Daily, Tyler Loechner - Monday, April 22, 2013
[x+1] today announced an update to Origin, the company's data management platfo ...
- On The Bridge Of Convenient And Creepy
RTBlog, Tyler Loechner - Monday, April 22, 2013
I saw a recent interview with Jonathon Rosen, business development director f ...
- Twitter Is The RTM Hotbed
Around the Net in Real-Time, Tyler Loechner - Friday, April 19, 2013
The Drum rounded up the 10 key points from Thusrday's Twitter f ...
- Facebook Graphs Show "Near" Live Info On Data Centers
Around the Net in Real-Time, Tyler Loechner - Friday, April 19, 2013
Facebook has launched a live dashboard of its data centers to provi ...
- Klipfolio Partners with Oogst For Real-Time Business Analytics
Real-Time Daily, Tyler Loechner - Friday, April 19, 2013
Real-time analytics provider Klipfolio this week announced a partnership with online marketi ...
- Velti Brings Mobile Messaging To [x+1]'s DMP
Real-Time Daily, Tyler Loechner - Friday, April 19, 2013
[x+1] and Velti have partnered to bring mobile marketing technology to [x+ ...
- The Long Tail: The Land Of Opportunity?
Around the Net in Real-Time, Tyler Loechner - Wednesday, April 17, 2013
A recent article on Adotas suggests that advertisers have yet to sei ...
- SpotXchange's Big 2012 Highlights Adoption Of RTB
Real-Time Daily, Tyler Loechner - Wednesday, April 17, 2013
Digital video ad marketplace SpotXchange today announced 69% revenue growth in 201 ...
- Making Real-Time Even Faster With BrightRoll's VideoRTB+
Real-Time Daily, Tyler Loechner - Wednesday, April 17, 2013
Apparently, real-time needed to get a little faster. Video ad platform BrightRol ...
- Trusignal, I-Behavior Partner To Bring Offline Data Online
Real-Time Daily, Tyler Loechner - Wednesday, April 17, 2013
Behavioral targeting service provider I-Behavior today announced a partnership with predictive analyti ...
- Legolas Media Taps Gallagher For Sales
Real-Time Daily, Tyler Loechner - Monday, April 15, 2013
Legolas Media today announced the appointment of Brendon Gallagher as executive direct ...
- i2c Engage Offers Real-Time Marketing In Latin America
Real-Time Daily, Tyler Loechner - Monday, April 15, 2013
Cloud-based payment processing solutions provider i2c has partnered with Aerocash, a payme ...
- Spafax Promotes Three Execs
Real-Time Daily, Tyler Loechner - Monday, April 15, 2013
Spafax Networks, WPP's digital-out-of-home media-buying division, today announced that three of i ...
- Turn's "MVA" Goes To...
RTBlog, Tyler Loechner - Monday, April 15, 2013
At the end of a sports season, the league's top performer receiv ...