- Brandscreen Hires Two In Prep For "Automated Ad Boom"
Around the Net in Real-Time, Tyler Loechner - Friday, April 12, 2013
AdNews reported today that RTB firm Brandscreen has hired two execs ...
- eXelate Taps Becker From Xaxis
Real-Time Daily, Tyler Loechner - Friday, April 12, 2013
eXelate this week announced that Eugene Becker has joined the company ...
- Klipfolio, Direction Digital Partner
Real-Time Daily, Tyler Loechner - Friday, April 12, 2013
Klipfolio, a real-time analytics provider, today announced a partnership with Direction Digita ...
- Ex-Real Media Group Head Of Tech Joins Rubicon
Real-Time Daily, Tyler Loechner - Friday, April 12, 2013
The Rubicon Project today announced the appointment of Patrizio Zanatta as sal ...
- Berg: Mobile Location-Based Advertising To Reach $8.5 Bil. By 2017
Real-Time Daily, Tyler Loechner - Friday, April 12, 2013
Recently, location-based analytics provider Sense Networks announced survey results suggesting that ...
- Exclusive: Real-Time Market CPMs From Casale's Q4 Index Report
RTBlog, Tyler Loechner - Thursday, April 11, 2013
This report isn't exactly coming in real-time, but Casale Media today releas ...
- SRAX Goes Real-Time
Real-Time Daily, Tyler Loechner - Wednesday, April 10, 2013
Social Reality today announced the implementation of Google's DoubleClick Ad Exchange ...
- PubMatic, Lotame Partner Up
Real-Time Daily, Tyler Loechner - Wednesday, April 10, 2013
PubMatic, a sales-side platform, today announced a partnership with Lotame, a da ...
- Sense Takes RTB Mobile
Real-Time Daily, Tyler Loechner - Wednesday, April 10, 2013
Sense Networks this week announced that its RTB platform is now ...
- Scoring Brands By Searching Social In Real-Time
Real-Time Daily, Tyler Loechner - Wednesday, April 10, 2013
Here's a combination of three things the advertising industry loves: search, socia ...
- Turn Appoints Nemeth As First CFO
Real-Time Daily, Tyler Loechner - Wednesday, April 10, 2013
This week, Turn announced the appointment of Joe Nemeth as the company ...
- Should Everyone Go All-In With Automation?
RTBlog, Tyler Loechner - Wednesday, April 10, 2013
Last week, a Forrester Consulting report about Rocket Fuel touted the benefi ...
- Rounding Up Key Points From IAB's Real-Time Advertising Event
Around the Net in Real-Time, Tyler Loechner - Monday, April 8, 2013
At IAB's real-time advertising event in London last week, industry experts attempt ...
- The Tipping Point Of Automation
Around the Net in Real-Time, Tyler Loechner - Monday, April 8, 2013
Forbes today wrote that "...this automated ad buying is reaching a tippi ...
- The Industry's Stance On Automated Media Buying
Real-Time Daily, Tyler Loechner - Monday, April 8, 2013
The advertising industry has seen a shift towards programmatic in recent year ...
- Sam4Mobile Launches Globally
Real-Time Daily, Tyler Loechner - Monday, April 8, 2013
Sam4Mobile, a provider of real-time mobile campaign insights, today announced their glob ...
- Triton's a2x Platform Gets Its Own VP And GM
Real-Time Daily, Tyler Loechner - Monday, April 8, 2013
Triton Digital today announced the promotion of Benjamin Masse to vice preside ...
- OpenX Puts Publishers In Driver's Seat (But The Machine Is Doing The Actual Driving)
Real-Time Daily, Tyler Loechner - Monday, April 8, 2013
OpenX today announced Revenue Intelligence, a service that will provide publishers wi ...
- NYT Looking For New Ad Sales Head
Around the Net in Real-Time, Tyler Loechner - Friday, April 5, 2013
According to All Things D, The New York Times is looking f ...
- Real-Time Tweets On Bloomberg's Data Terminals
Around the Net in Real-Time, Tyler Loechner - Friday, April 5, 2013
The New York Times reported yesterday that Bloomberg's data terminals will n ...
- "Creative Still Matters"
Around the Net in Real-Time, Tyler Loechner - Friday, April 5, 2013
A recent post on Search Engine Watch spelled out five "critical poin ...
- Increasing Viewability On Real-Time Ads
Real-Time Daily, Tyler Loechner - Friday, April 5, 2013
AdConductor this week announced a partnership with RealVu to make in-view ...
- Millennial Acquires Metaresolver, Rowehl Spearheads Programmatic
Real-Time Daily, Tyler Loechner - Friday, April 5, 2013
Millennial Media today announced that its acquisition of real-time mobile ad te ...
- Lyfe Mobile Unveils Audience Flow
Real-Time Daily, Tyler Loechner - Friday, April 5, 2013
Mobile RTB platform provider Lyfe Mobile today launched Audience Flow Technology. Accordi ...
- The Ultimate Oxymoron: Premium Remnant
RTBlog, Tyler Loechner - Friday, April 5, 2013
Wait, what? "Premium remnant" doesn't make any sense...does it? As oxymoronic ...
- "Real-Time Marketing" Is Really Just "Quick Enough Marketing"
Around the Net in Real-Time, Tyler Loechner - Thursday, April 4, 2013
Real-time marketing doesn't actually have to be in real-time, writes Lori Turner-Wils ...
- Xaxis Partners With GroupM Thailand's Digital Unit
Real-Time Daily, Tyler Loechner - Wednesday, April 3, 2013
WPP's Xaxis announced a partnership with mInteraction, the digital unit of Grou ...
- Bonadza Launches RTB Display Ad Network
Real-Time Daily, Tyler Loechner - Wednesday, April 3, 2013
On Tuesday, online advertising network Bonadza announced the launch of a real-ti ...
- Meredith, WideOrbit Provide Local Real-Time Mobile Alerts
Real-Time Daily, Tyler Loechner - Wednesday, April 3, 2013
Advertising management software provider WideOrbit today announced that WO Mobile, the company ...
- DSP iPinYou Integrates With Sina Ad Exchange
Real-Time Daily, Tyler Loechner - Wednesday, April 3, 2013
One of the largest DSPs in China, iPinYou, this week announced th ...