- Addendum To 'Millennials Consume Content Every Waking Hour (And Then Some)'
Real-Time Daily, Tyler Loechner - Wednesday, March 12, 2014
In yesterday's RTBlog -- Millennials Consume Content Every Waking Hour (And Th ...
- East Vs. West: Real-Time With Two RTB House Execs On Differences Between European Regions
RTBlog, Tyler Loechner - Thursday, March 13, 2014
The European market has adopted programmatic technologies, and isn't far behind t ...
- Trefis Upgrades AOL's Price Estimate, Cites Programmatic
Around the Net in Real-Time, Tyler Loechner - Tuesday, March 11, 2014
Trefis recently upgraded its price estimate for AOL from $34 to $ ...
- Neo@Ogilvy Hong Kong Taps So To Lead Programmatic
Around the Net in Real-Time, Tyler Loechner - Tuesday, March 11, 2014
Neo@Ogilvy Hong Kong has named Vincent So, associate media director, as i ...
- RadiumOne Nearing IPO
Around the Net in Real-Time, Tyler Loechner - Wednesday, March 12, 2014
Bloomberg reported earlier this week that RadiumOne "is in the final stag ...
- Hyperbabble Of The Day
Real-Time Daily, Tyler Loechner - Tuesday, March 11, 2014
"This state-of-the-art technology evaluates hundreds of thousands of signals to determine releva ...
- Headway Digital Enters Europe, Taps Akesson As Managing Director
Real-Time Daily, Tyler Loechner - Tuesday, March 11, 2014
Headway Digital, a trading desk, on Tuesday announced its expansion into t ...
- Ampush Names Cotton CRO
Real-Time Daily, Tyler Loechner - Wednesday, March 12, 2014
Ad technology provider Ampush on Tuesday announced the appointment of Rick Cott ...
- Millennials Consume Content Every Waking Hour (And Then Some)
RTBlog, Tyler Loechner - Wednesday, March 12, 2014
Millennials are giving new meaning to the "always-on" consumer because they a ...
- Programmatic TV 'Years Away'
Around the Net in Real-Time, Tyler Loechner - Monday, March 10, 2014
Beet.TV has posted a Q&A with Simulmedia's CEO and founder Dave Morga ...
- IPG Backs ADstruc: Wants Out-of-Home To Be More Digital, Easier To Plan/Buy
Real-Time Daily, Tyler Loechner - Monday, March 10, 2014
Interpublic Group on Monday announced a partnership with ADstruc, a technology platfo ...
- RadiumOne Taps Anna Baird As First CFO
Real-Time Daily, Tyler Loechner - Monday, March 10, 2014
RadiumOne has announced the appointment of Anna Baird as its new chi ...
- Is TV, Online Video 'Convergence' Legitimate? Real-Time With Videology CEO Ferber
RTBlog, Tyler Loechner - Tuesday, March 11, 2014
Advertisers have been anxious for an easy way to link their ...
- Retailers, Subscription Networks Could Lead Cross-Device Targeting Efforts
Around the Net in Real-Time, Tyler Loechner - Friday, March 7, 2014
AdExchanger has posted an article taking a look at the "dark horse ...
- RadiumOne Launches In Australia
Around the Net in Real-Time, Tyler Loechner - Monday, March 10, 2014
RadiumOne, a demand-side platform (DSP) and data management platform, has launched ...
- RTB Ads Lead To Twice As Many Click-Throughs Overseas
Real-Time Daily, Tyler Loechner - Friday, March 7, 2014
Overseas, Russia touts the highest click-through rate for ads served via real-ti ...
- IPG, TubeMogul Team To Offer One-Year Ad Tech Internship
Real-Time Daily, Tyler Loechner - Thursday, March 6, 2014
IPG Mediabrands and TubeMogul this week announced a joint internship program ...
- Adaptive Media Adds 2 To Exec Team
Real-Time Daily, Tyler Loechner - Thursday, March 6, 2014
Supply-side platform (SSP) Adaptive Media on Thursday announced the addition of t ...
- DataXu Adds Video Inventory To Private Exchange
Real-Time Daily, Tyler Loechner - Thursday, March 6, 2014
DataXu, a demand-side platform (DSP), on Thursday announced it has added t ...
- Perfect Audience Lets Advertisers Sync Google Merchant Accounts With FBX Campaigns
Real-Time Daily, Tyler Loechner - Thursday, March 6, 2014
Perfect Audience, a self-serve software provider and Facebook Exchange (FBX) partner, h ...
- Sharing Is Caring: U.S. Not #1 In Video Shares (Not Even Top 15)
RTBlog, Tyler Loechner - Friday, March 7, 2014
Pop quiz: When it comes to sharing videos, where does the U. ...
- Native 'More Complex Than First Imagined'
Around the Net in Real-Time, Tyler Loechner - Wednesday, March 5, 2014
The Guardian has posted an article exploring the topic of native advertisi ...
- Native Ad Exchange TripleLift Raises $4 Million
Around the Net in Real-Time, Tyler Loechner - Wednesday, March 5, 2014
TechCrunch has reported that TripleLift, a company that last month unveiled ...
- Lotame Raises $15 Million In Series D Round
Real-Time Daily, Tyler Loechner - Wednesday, March 5, 2014
Lotame, a data management platform (DMP), on Wednesday announced it has rais ...
- New Mobile DSP Adds Over 20 Clients
Real-Time Daily, Tyler Loechner - Wednesday, March 5, 2014
Bidstalk, a mobile demand-side platform (DSP), this week announced over 20 n ...
- Zenovia Acquires Brandscreen, Readies For Launch Of Exchange Featuring 'Guaranteed In-View' Inventory
Real-Time Daily, Tyler Loechner - Wednesday, March 5, 2014
Brandscreen, a demand-side platform (DSP), has been acquired by Zenovia, a displ ...
- Squerb Wants To Kick 'Likes' To The Curb, But Twitter Trends Has It Beat
RTBlog, Tyler Loechner - Thursday, March 6, 2014
"RTM Daily" has been on a bit of a "user-generated" trend th ...
- Pixalate Unveils Tech To Detect, Block Fraud On RTB Exchanges
Real-Time Daily, Tyler Loechner - Wednesday, March 5, 2014
Ad technology company Pixalate on Wednesday announced the launch of a real-ti ...
- 33Across Inks One Millionth Publisher Deal
Real-Time Daily, Tyler Loechner - Tuesday, March 4, 2014
33Across, an ad technology company that gathers consumer data from online publisher ...
- Moasis Goes 'Hyper-Local' With Mobile Marketing Platform
Real-Time Daily, Tyler Loechner - Wednesday, March 5, 2014
Moasis is fine-tuning its mobile marketing platform to turn "local" into "hyper-local ...