- Why L'Oreal Paris Tweeked Its Iconic Tagline
MAD, Larissa Faw - Wednesday, June 21, 2017
L'Oreal Paris is raising awareness of its partnership with the Prince's Tru ...
- Why Women Remain Invisible In Most Ads - And What To Do About It
MediaPost Live, Larissa Faw - Thursday, June 22, 2017
There are twice as many male characters in ads than female character ...
- How Brands Can Leverage Passion To Connect With People
MediaPost Live, Larissa Faw - Thursday, June 22, 2017
People want to be part of something bigger than themselves and footba ...
- Pussy Riot's Master Class In Activism At Cannes
MediaPost Live, Larissa Faw - Thursday, June 22, 2017
In one of the more amusing panels during the Cannes Lions Festiv ...
- NEW! United Touts Newark Accessibility
Out to Launch, Larissa Faw - Wednesday, June 21, 2017
United Airlines and its agency mcgarrybowen New York are introducing the first-ev ...
- Perspective Tool Promotes Civil Discourse, Helps Publishers Censor Trolls
MAD, Larissa Faw - Tuesday, June 20, 2017
Google's Jigsaw has developed a tool called Perspective that flags "toxic" commentar ...
- Ad Creative Tells Cannes: 'No Difference Between Editorial And Advertising'
MAD, Larissa Faw - Tuesday, June 20, 2017
Photographer and creative director Mario Testino made the comment at a Cann ...
- Ira Glass Touts The Power Of Podcasting
MAD, Larissa Faw - Tuesday, June 20, 2017
Podcasts are popular, some attracting tens of millions of cumulative viewing. Howeve ...
- Brands Need To Embrace The Unexpected
MAD, Larissa Faw - Tuesday, June 20, 2017
Done & Dusted Co-Founder Hamish Hamilton whose team has been responsible f ...
- Research: Marketers Oversimplify Complex Womanhood
MediaPost Live, Larissa Faw - Wednesday, June 21, 2017
Today's empowered consumer is forcing marketers and the content they are creati ...
- NEW! MilkPEP Targets Kids In New Campaign
Out to Launch, Larissa Faw - Tuesday, June 20, 2017
The Milk Processor Education Program (MilkPEP) is launching "Milk It!," its fir ...
- Is The Era Of The Big Idea Dead?
MAD, Larissa Faw - Monday, June 19, 2017
McKinsey's Jason Heller told an audience in Cannes that it is ...
- The Machines Are Coming! But Don't Worry, They're Here To Help
MAD, Larissa Faw - Monday, June 19, 2017
At a Cannes session today, Fortune's Adam Lashinsky, Isobar's Jean Lin a ...
- Ethics And Technology: More Questions Than Answers
MAD, Larissa Faw - Monday, June 19, 2017
Havas's Jason Jercinovic joined Sanofi's Astrid Boutaud and Venerable Tenzin Priyardashi ...
- Adland's Diversity Problem Revisited At Cannes (Again)
MAD, Larissa Faw - Monday, June 19, 2017
"Let's stop talking about it and start doing something about it," WPP ...
- BIZ DEV: Terri & Sandy Lands Hain Celestial Pantry
Accounts on the Move, Larissa Faw - Friday, June 16, 2017
Hain Celestial Group is appointing Terri & Sandy (T&S) as its first-ev ...
- Amex Calls Out Pointless Meetings, Indecipherable Jargon In New Campaign
MAD, Larissa Faw - Friday, June 16, 2017
The campaign is based on research that found that many workers spe ...
- SCC Merges PR, Influencer and Social Practices
MAD, Larissa Faw - Friday, June 16, 2017
Positioned as a silo-free operation, the rejiggered unit will develop traditional anal ...
- Zenith Downgrades Global, NA, Ad Growth Outlook
MAD, Larissa Faw - Monday, June 19, 2017
Zenith is the third agency to issue a downgrade in its ...
- Is The Era Of The Big Idea Dead?
MediaPost Live, Larissa Faw - Monday, June 19, 2017
As he introduced the firm's Award Creativity Score, McKinsey's Jason Heller to ...
- NEW! High Brew Cold Brew Coffee Hits The Road
Out to Launch, Larissa Faw - Friday, June 16, 2017
High Brew Cold Brew Coffee and experiential agency OutCold are launching t ...
- HotelTonight Launches First NYC OOH Campaign
MAD, Larissa Faw - Thursday, June 15, 2017
The discount hotel reservations app previously released some OOH messages in i ...
- NEW! RI Blood Center Launches 'Someone Else" Campaign
Out to Launch, Larissa Faw - Thursday, June 15, 2017
The Rhode Island Blood Center is launching its first brand campaign ...
- Horizon Spins Off Direct Marketing Unit
MAD, Larissa Faw - Wednesday, June 14, 2017
The new company will be led by EVP Gene Turner, the shop ...
- Sadoun Moves Quickly To Put His Stamp On Publicis Groupe
MAD, Larissa Faw - Wednesday, June 14, 2017
Fourteen days into his new role as Publicis Groupe chairman/CEO, Arthur Sado ...
- NEW! Malibu Counts Down The Summer Days
Out to Launch, Larissa Faw - Wednesday, June 14, 2017
Pernod Ricard is promoting its Malibu coconut-flavored rum brand with the “1 ...
- Revolving Door: Brilliant Noise Adds Two Client Partners
People on the Move, Larissa Faw - Wednesday, June 14, 2017
Brilliant Noise is strengthening its leadership team with two newly created role ...
- BIZ DEV: Eleven Lands Window Maker Pella
Accounts on the Move, Larissa Faw - Tuesday, June 13, 2017
Pella Corporation has appointed Eleven as its agency of record following ...
- NEW! KFC To Fling Its Zinger Into Space
Out to Launch, Larissa Faw - Tuesday, June 13, 2017
KFC and space flight company World View are raising awareness for t ...
- Revolving Door: Martin Williams Advertising Taps DiToro To Head Content Studio
People on the Move, Larissa Faw - Tuesday, June 13, 2017
Kathy DiToro, a noted producer with more than 25 years of experienc ...