- Agencies Learn Value Of Fortune-Cookie Advertising
MAD, Larissa Faw - Monday, September 30, 2019
Agencies had viewed placing brand messages in fortune cookies as a "cu ...
- Seattle Blows Kisses To Glass Artists, Promotes Tourism
MAD, Larissa Faw - Monday, September 30, 2019
The organization claims there are more master glass artists in Seattle th ...
- IPG's Reprise Elevates Dimitri Maex To Global CEO
MAD, Larissa Faw - Monday, September 30, 2019
Daryl Lee, CEO, IPG Mediabrands, said Maex's experience makes him uniquely ab ...
- Publicis Sapient Names Buley Experience Research Lead
MAD, Larissa Faw - Tuesday, October 1, 2019
Buley will be working directly with Chief Experience Officer John Maeda ...
- Who Are The Industry's Future Leading Pontificators?
MAD, Larissa Faw - Friday, September 27, 2019
Advertising Week attendees were eager to chime in with their thoughts abo ...
- Horizon Media Announces 'Big' New Hire (With Familiar Last Name)
MAD, Larissa Faw - Monday, September 30, 2019
Horizon Media is hiring John Koenigsberg as general manager of Big, t ...
- Sennheiser Parodies Celeb-Endorsed Headphone Culture
Out to Launch, Larissa Faw - Friday, September 27, 2019
Spots parody specific endorsers -- models, celebrity athletes and DJs -- ...
- IMA Attempts To Make Accounting Interesting
Out to Launch, Larissa Faw - Monday, September 30, 2019
The new campaign by the Institute of Management Accountants attempts to ma ...
- Saatchi & Saatchi London Taps Sarah Jenkins As Managing Director
People on the Move, Larissa Faw - Monday, September 30, 2019
Saatchi & Saatchi London is appointing Sarah Jenkins, ex-chief marketing officer ...
- Mom Bosses Talk About Their Life Woes
MAD, Larissa Faw - Thursday, September 26, 2019
Motherhood at work is a worthy matter to address, but the actu ...
- Despite Pledges By The Industry, Adland Isn't Becoming More Diverse
MAD, Larissa Faw - Thursday, September 26, 2019
Although the advertising, media and tech industry has eagerly made pledges a ...
- Dietz & Watson Honor 'Sunny' In Philly With Special Ham
Out to Launch, Larissa Faw - Thursday, September 26, 2019
Philadelphia’s Dietz & Watson is promoting the new season of "It’s Alwa ...
- BIOS Lighting Takes A Shine To Berlin Cameron
Accounts on the Move, Larissa Faw - Wednesday, September 25, 2019
BIOS Lighting is appointing Berlin Cameron (BC) as agency of record followi ...
- Accenture Seeks 'Competitive Advantage' With New Operations Hub
MAD, Larissa Faw - Wednesday, September 25, 2019
Accenture is opening a new marketing operations hub in Mumbai, India design ...
- Sorrell: Short The Stock Of The Holding Company That Wins Disney
MAD, Larissa Faw - Wednesday, September 25, 2019
Sorrell believes that the pricing guarantees and promises made to land t ...
- Downy Protects Michigan Coach Harbaugh's Khakis
Out to Launch, Larissa Faw - Wednesday, September 25, 2019
Ads follow a young man who is tasked with making sure t ...
- Why Terri & Sandy Launched "#freedroga' Campaign
MAD, Larissa Faw - Tuesday, September 24, 2019
"I was really nervous," said T&S partner Sandy Greenberg at an Advertisi ...
- Survey Finds Age Determines Online Gullibility
MAD, Larissa Faw - Tuesday, September 24, 2019
Adobe's Voices of the Generations survey found respondents, regardless of age, a ...
- Study Evaluates Political Messaging Approaches
MAD, Larissa Faw - Tuesday, September 24, 2019
Although issue-based messaging works across all generations, Millennials and Gen Z a ...
- Sadoun: Epsilon Deal Was 'Expensive' But Essential
MAD, Larissa Faw - Tuesday, September 24, 2019
The Publicis Groupe CEO told an Advertising Week crowd that the transacti ...
- Engine Taps New Insights CEO
People on the Move, Larissa Faw - Tuesday, September 24, 2019
Engine is promoting Don Simons from managing director, business development of t ...
- Fact & Fiction Scoops Up Blue Ribbon, SorBabes Assignments
Accounts on the Move, Larissa Faw - Monday, September 23, 2019
Wells Enterprises is appointing Fact & Fiction as exclusive agency partner f ...
- AARP Calls Out Adland For Stereotypical Portrayals Of Older Americans
MAD, Larissa Faw - Monday, September 23, 2019
AARP, in collaboration with Getty Images, launches the "Disrupt Aging Collection" ...
- Future Of Work Requires Reimagining Education
MAD, Larissa Faw - Monday, September 23, 2019
According to panelists at an Advertising Week session today in New Yor ...
- AMP Agency Adds Creative Lead
People on the Move, Larissa Faw - Monday, September 23, 2019
Dan Richards is jumping from the client side to join AMP Agen ...
- Doner Wins Nature's Bounty Account
Accounts on the Move, Larissa Faw - Friday, September 20, 2019
Nature's Bounty is appointing Doner as the vitamin brand's U.S. creative a ...
- Ad Leaders Pledge To Combat Climate Change
MAD, Larissa Faw - Friday, September 20, 2019
The Potential Energy Coalition has organized this pledge in partnership with t ...
- Cuomo, De Blasio And Colle McVoy Welcome Attendees To NY Advertising Week
MAD, Larissa Faw - Saturday, September 21, 2019
Colle McVoy has taken its own page in the Advertising Week progr ...
- Taco Bell Launches A 'ReBELLution'
Out to Launch, Larissa Faw - Monday, September 23, 2019
Taco Bell and agency Deutsch are channeling punks to support the fa ...
- GroupM Forms Coalition To Increase Engagement With Multicultural Audiences
MAD, Larissa Faw - Thursday, September 19, 2019
The coalition will develop tools and solutions to help brands better prepa ...