- Sadoun And His Team On What Drives Marcel
MAD, Larissa Faw - Friday, May 25, 2018
After working 24-7 to meet the project's 12 month deadline, Publicis Grou ...
- P&G's Effort To Stem Advertising Waste
MAD, Larissa Faw - Friday, May 25, 2018
P&G Marketing Chief Marc Pritchard told a VivaTech crowd Friday that t ...
- Don't Tell My Agency But . . .
MAD, Larissa Faw - Friday, May 25, 2018
An over-focus on maximizing profits has left both clients and agencies "raci ...
- Maurice Levy Has Not Left The Building
MAD, Larissa Faw - Friday, May 25, 2018
He explains his current role at Publicis Groupe, his thoughts on Cann ...
- Publicis Unveils AI Platform 'Marcel'
MAD, Larissa Faw - Thursday, May 24, 2018
A year in the making, the Groupe unveiled the innovation platform ...
- Microsoft's Nadella: 'Privacy Is A Human Right'
MAD, Larissa Faw - Thursday, May 24, 2018
Speaking at VivaTech 2018, the Microsoft CEO spoke about the leadership ro ...
- How Dara Khosrowshahi Is Transforming Uber
MAD, Larissa Faw - Thursday, May 24, 2018
The new Uber CEO talked with Maurice Levy at VivaTech today abo ...
- Zuckerberg At VivaTech: 'Everyone Cares About Privacy'
MAD, Larissa Faw - Thursday, May 24, 2018
During his evening discussion with Publicis Groupe's Maurice Levy at VivaTech toda ...
- Breast Cancer Awareness Effort Targets African American Women
Out to Launch, Larissa Faw - Thursday, May 24, 2018
The campaign includes TV, radio, print, out-of-home, and digital PSAs that dire ...
- Finger Lickin' Good: KFC Serves Its $234 Million Media Business To Wieden+Kennedy
MAD, Larissa Faw - Wednesday, May 23, 2018
The shift, from Spark Foundry, was made without a formal review. W ...
- Cheez Doodles Draws Up New Creative
Out to Launch, Larissa Faw - Tuesday, May 22, 2018
The "Doodle Method" campaign is an original scripted six-episode series that follo ...
- C-Level Shifts At Havas, FCB
People on the Move, Larissa Faw - Tuesday, May 22, 2018
Nate Woodman is returning to the Havas family to serve as U. ...
- Energy Upgrade California Expands DDB San Francisco Remit
Accounts on the Move, Larissa Faw - Monday, May 21, 2018
Energy Upgrade California (EUC) is expanding its partnership with DDB San Francis ...
- New Consultancy/Agency Seeks To Break Down 'Pain Points'
MAD, Larissa Faw - Tuesday, May 22, 2018
This hybrid consultancy/agency launches with a roster of clients, including Amazon W ...
- Western States Lasso Up New Branding Identity
Out to Launch, Larissa Faw - Monday, May 21, 2018
The new logo, brand and name will be used to promote t ...
- Women Added To Leadership Teams At Four Shops
People on the Move, Larissa Faw - Monday, May 21, 2018
Four agencies have strengthened their leadership teams with female talent. Fallon promot ...
- EP+Co Wins John Deere Account
Accounts on the Move, Larissa Faw - Friday, May 18, 2018
John Deere is appointing EP+Co as AOR for the company's consumer equipme ...
- Vegas Palms Casino Campaign Showcases $620 Million Renovation
MAD, Larissa Faw - Friday, May 18, 2018
The "From Dust To Gold" campaign was developed with the Portland a ...
- Lake Erie Goes All-Digital In Latest Tourism Push
Out to Launch, Larissa Faw - Friday, May 18, 2018
The ads will run across connected TV, pre-roll, digital display, rich med ...
- MXM, FCB NY Add New Talent
People on the Move, Larissa Faw - Friday, May 18, 2018
Bill Hughes departs SapientRazorfish to join Accenture Interactive's MXM as creative operatio ...
- What Shoppers Find 'Creepy' About Personalized Ads
MAD, Larissa Faw - Thursday, May 17, 2018
Accenture Interactive's new Personalization report takes a look at what shoppers li ...
- Milky Way: Still 'Sorry' After All These Years
Out to Launch, Larissa Faw - Thursday, May 17, 2018
The new spot will run across networks like HGTV. There will al ...
- Engine Digital Forms Director-Level Leadership Team
People on the Move, Larissa Faw - Thursday, May 17, 2018
Engine Digital is establishing a director-level team within the digital agency ...
- Luxury Company LGMYC Acquires Creative Shop MPA
MAD, Larissa Faw - Wednesday, May 16, 2018
Founded in 1990 by Adriano Matteo Perotti, the agency specializes in luxu ...
- Grow Up--If You Can Figure Out What That Means Today
MAD, Larissa Faw - Wednesday, May 16, 2018
There has been a seismic shift within the advertising landscape, in whi ...
- Drama-Free Eyewear Care; Kids Get Teeth Talk
Out to Launch, Larissa Faw - Wednesday, May 16, 2018
Two agencies, Grenadier and Chemistry, are using humor to boost awareness f ...
- Women Rule At StrawberryFrog; Broadsign Taps Google Executive
People on the Move, Larissa Faw - Wednesday, May 16, 2018
StrawberryFrog is appointing Aileen Calderon as creative director, which now means 6 ...
- Yuengling Pivots Away From Brewer History In New Ad Campaign
MAD, Larissa Faw - Tuesday, May 15, 2018
The brewer hired Laughlin Constable in March and its first campaign, "Spre ...
- It's Graduation Time: Congrats Mom And Dad
MAD, Larissa Faw - Tuesday, May 15, 2018
Developed with Digitas and Ketchum, the "Congrats, Parents" campaign is designed ...
- Dietz & Watson Serve Up Celebs For First Time In New Campaign
Out to Launch, Larissa Faw - Tuesday, May 15, 2018
The campaign includes print, paid digital, OOH, radio, and point-of-sale. Targeted a ...
