Energy Upgrade California (EUC) is expanding its partnership with DDB San Francisco to assign the Omnicom agency with developing and implementing the group's $30 million Rate Reform initiative that will serve as a multi-year statewide public awareness and engagement effort to educate Californians about energy usage.
DDB will lead and coordinate an integrated team of discipline specialists including advertising, digital, media, public relations, content marketing, multicultural marketing, and community engagement to implement the effort.
DDB is collaborating with several sister agencies across the Omnicom network including OMD, Ketchum, DDC, Alma, Tribal as well as other specialists.
There was no competitive pitch, however this appointment underwent a public process with a final decision voted on by a series of commissioners to approve and award DDB the contract.
DDB San Francisco first started serving as AOR for EUC in January 2017. Since then, the agency introduced new EUC branding, launched an integrated repositioning campaign, and managed the initiative’s social media presence. DDB has also developed opportunities to educate Californians about energy conservation via experiences and activations, including during the "Great American Eclipse" and the Los Angeles Climate March.