- Report: One-Third Of 2018 Luxury Ad Spend Earmarked For Digital
MAD, Larissa Faw - Monday, May 14, 2018
If the forecast from Zenith holds, 33% of luxury brand advertising wi ...
- Wunderman Taps Helder Santo As NY President
MAD, Larissa Faw - Monday, May 14, 2018
Reporting to Seth Solomons, CEO Wunderman North America, Santo will be responsib ...
- Preston Kelly's New Campaign For NoDoz
Out to Launch, Larissa Faw - Monday, May 14, 2018
Social ads on Facebook, Instagram and YouTube are designed to reach acro ...
- Polaris Adds Morsekode As Digital Partner
Accounts on the Move, Larissa Faw - Friday, May 11, 2018
Following a competitive review of digital agencies, Polaris is partnering with Morseko ...
- RP3 Agency Wins Giant Food Business
MAD, Larissa Faw - Friday, May 11, 2018
The Bethesda, MD-based agency's scope includes strategic research, creative development, and med ...
- That's A Wrap: Lyft Celebrates Drivers And Their Diverse Cultures
MAD, Larissa Faw - Friday, May 11, 2018
Passengers who hailed a Lyft in the specially designed Passport Mode receiv ...
- Red Cross Teams With Vox Media On Weapons Awareness Campaign
Out to Launch, Larissa Faw - Friday, May 11, 2018
The International Committee of the Red Cross is partnering with Vox Media ...
- Agencies Add Female Management, Creative Talent
People on the Move, Larissa Faw - Friday, May 11, 2018
Three agencies are introducing female talent to their respective teams. Industry veter ...
- MDC Partners Stock Plunges After Disappointing Q1 Results
MAD, Larissa Faw - Thursday, May 10, 2018
In mid-afternoon trading today, the firm's share price was down more th ...
- Coca-Cola Adds New Features To "Share A Coke" Campaign
MAD, Larissa Faw - Thursday, May 10, 2018
For the first time, "Share a Coke" name labels on 20-oz. Co ...
- Land O'Frost Launches First National TV Campaign
Out to Launch, Larissa Faw - Thursday, May 10, 2018
The 60-year-old Land O'Frost and agency MERGE are introducing the pre-sliced me ...
- Rokkan Bulks Up; New C-Level Spots At FCB, ARC WW
People on the Move, Larissa Faw - Thursday, May 10, 2018
Rokkan is creating four new roles to deepen the Publicis Groupe agency ...
- Publicis NY Lands Outdoor Advertising Account
Accounts on the Move, Larissa Faw - Wednesday, May 9, 2018
The Outdoor Advertising Association of America (OAAA) has appointed Publicis New Yo ...
- MDC Partners Lowers Full-Year Expectations After Disappointing Q1 Results
MAD, Larissa Faw - Wednesday, May 9, 2018
Company CEO Scott Kauffman said the firm may sell off some ...
- WeTransfer Kicks Off First OOH Campaign
Out to Launch, Larissa Faw - Wednesday, May 9, 2018
Cloud-based file-sharing service WeTransfer has launched its first out-of-home campaign in whi ...
- Oberto Celebrates 100th Anniversary With Seattle Sports Tie-Ins
MAD, Larissa Faw - Tuesday, May 8, 2018
TV spots will introduce new brand ambassador Seahawks linebacker Bobby Wagner w ...
- Mike's Hard Lemonade Extends The 'Bright Side'
MAD, Larissa Faw - Tuesday, May 8, 2018
As part of the latest campaign, "smile factories" are popping up ...
- Campaigns Aim To Heighten Awareness About Fire, Water Safety
MAD, Larissa Faw - Monday, May 7, 2018
Arnold Worldwide is "sounding the alarm" with the American Red Cross ...
- Ramon Jimenez Departs Droga5 For Viacom Strategy Post
MAD, Larissa Faw - Monday, May 7, 2018
In this newly created role, the NY-based Jimenez will oversee the consum ...
- It's A 'BFD': Hidden Valley Launches New Seasoning Product
Out to Launch, Larissa Faw - Monday, May 7, 2018
The "Good News America" campaign creative takes liberal use of the te ...
- Havas, Mirum Add, Expand Roles
People on the Move, Larissa Faw - Monday, May 7, 2018
Havas Group has appointed Rodolphe Rodrigues global head of data to le ...
- Campopiano Jumps From Saatchi To FCB
MAD, Larissa Faw - Friday, May 4, 2018
This appointment serves as a homecoming for the creative talent, who spearhead ...
- MilkPEP Sounds Alarm On Kids' Health Risk In New Campaign
MAD, Larissa Faw - Friday, May 4, 2018
Developed with agency Campbell Ewald, the "Pour More Milk" campaign asserts ma ...
- Edible: Not Just For Special Occasions
Out to Launch, Larissa Faw - Friday, May 4, 2018
Edible is introducing the "Edible is Loveible" campaign to demonstrate how t ...
- Omelet Co-Founder Fey Joins VaynerMedia
People on the Move, Larissa Faw - Friday, May 4, 2018
VaynerMedia has created a new role developed specifically for Ryan Fey, w ...
- Marketsmith Wins U.S. Widex Account
Accounts on the Move, Larissa Faw - Thursday, May 3, 2018
Widex, the worlds’ fourth largest maker of hearing technology, appointed Marketsmith ...
- Ex-RAPP Star Nick Platt Officially Announces LO:LA
MAD, Larissa Faw - Thursday, May 3, 2018
The new agency has been in stealth mode for the last ye ...
- Ned Russell Departs Publicis For MDC Partners
MAD, Larissa Faw - Thursday, May 3, 2018
In a newly created role, Russell will partner with MDC's healthcare agen ...
- Mindshare/GroupM Partner With Snapchat, Others To Combat Bullying
MAD, Larissa Faw - Thursday, May 3, 2018
The agency and its parent are partnering with Snapchat to build o ...
- 3M Explores The 'Wonder' Of Science In New Campaign
Out to Launch, Larissa Faw - Thursday, May 3, 2018
3M is launching its first brand campaign in nearly a decade ...
