• by Larissa Faw , May 8, 2018

Oberto Brands is honoring its home roots in Seattle with a multifaceted advertising and marketing campaign connected to Seattle's pro sports franchises the Seahawks, Mariners, and Sounders.

Ad agency Positivity led the creative effort and the strategy, along with support from Oberto's social media agency Corbin Brands and PR film DKC. 

TV spots will introduce new brand ambassador Seahawks linebacker Bobby Wagner, who will serve as the Northwest face of Oberto Beef Jerky. Wagner stars in ads alongside sports announcer Stephen A. Smith in a continuation of Oberto’s memorable “Little Voice Inside My Stomach” commercials.

Concurrently, billboards with the “88+12” will play off the football team's "12 man" concept — the fan is the team's extra player — by including photos of die-hard Seahawk fans showing off their “12th man” imagery, such as jerseys and tattoos. 

The message states: "Local for 88+12 years. Oberto since 1918.”

The OOH will appear in prominent Seattle locations, including Bainbridge Ferry, Oberto’s Rainier store location, as well as other places in Seattle and Kent, WA.

Oberto will also have signage and visibility at 16 Mariners baseball games throughout the season, including June 15th's sponsored Oberto Centennial Celebration Game where the company founder's son Art Oberto, who took over the business when he was 16, will throw out the first pitch. 

Throughout the season, the MLB stadium will also incorporate branded segments tied to "100" with activities that are likely to involve celebrating fans for giving 100% more noise or 100% effort by select players. 

The baseball team's mascot Mariner Moose will appear in a regional TV spot set to debut this summer and Oberto is partnering with the Moose to introduce a new dance for fans to perform during the games that they call the Jerky Jam. 

Also, Oberto is elevating its sponsorship with Major League Soccer's Sounders and the neighboring sports complex with all-new 100-year themed signage and in-stadium advertising on banners and concession TVs. Plus, Oberto is partnering with the Sounders to hold suite ticket giveaways during the season that are likely to include a pre-match sideline experience, a halftime "chalk talk" with a Sounders executive, and what the brand calls a special Oberto 100-year prize pack.