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Steve Rosenbaum

Member since October 2019

Steven Rosenbaum is an American author, entrepreneur, and filmmaker. He is the co-founder and Executive Director of the Sustainable Media Center, a nonprofit working at the intersection of media, technology, and civic trust. Rosenbaum is the author of The Future of Truth (BenBella Books, 2026), which examines how artificial intelligence, synthetic media, and platform power are reshaping what societies believe and who they trust. He has been a Resident at TED in New York City and holds two patents in video curation and advertising technology. He is an Emmy Award–winning producer and a founder of several media ventures, including Broadcast News Network and CameraPlanet. Along with his wife, Rosenbaum is a major donor of citizen-shot archival video to the New York Public Library, including material documenting September 11 and its aftermath. Their work has helped preserve one of the most significant public-interest video archives of the period.

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  • Trump's Brand Graveyard by Steven Rosenbaum (Media Insider on 09/21/2026)

    Artie, thanks for doing the homework. You're right that "entity" and "business" aren't the same thing. A single property can sit inside half a dozen LLCs for ownership, financing, and licensing, so counting filings tells you about legal structure, not track record. The column was about ventures that failed and the people left holding the bill, and that list stands on its own.And yes, 24 out of 500 is closer to 5%. But the math matters less than the contractors and investors behind each of those names.

  • Trump's Brand Graveyard by Steven Rosenbaum (Media Insider on 09/21/2026)

    Ronald, thanks for reading so closely and for the kind words. What struck me in pulling the record together was how consistent the pattern is: the people who paid the price were rarely the ones at the top. Contractors, small vendors, employees, investors. Those stories deserve more attention than they get, and I appreciate you adding your voice to the conversation.

  • Trump's Brand Graveyard by Steven Rosenbaum (Media Insider on 09/21/2026)

    Mark, you may be right that the Trump name still has enormous marketing value. In fact, that’s part of my point.But Trump isn’t selling hotels, steaks or vodka anymore. He’s President of the United States.So the question isn’t whether the Trump brand is winning. It’s whether America is.His job isn’t to increase the value of his own brand. His job is to protect and strengthen the institutions, credibility and trust of the country he was elected to lead.And your Gloria Steinem example actually makes the distinction pretty clear. Beating two women may be a political victory you take pleasure in. But the presidency isn’t a trophy, and America isn’t a Trump brand extension.America is the much bigger brand. And the argument of my piece is that that’s the brand he’s damaging.

  • Trump's Brand Graveyard by Steven Rosenbaum (Media Insider on 09/21/2026)

    Dan, OK, I'll take your challenge.Trump: 24 failures. (Count the tombstones.)Martha Stewart: 3. Blueprint, a magazine for younger homeowners, closed in 2007 after about two years. Everyday Food, a digest-sized cooking magazine, folded in 2012. The Apprentice: Martha Stewart, her spinoff of Trump's own show, was canceled after one season. Her company was sold twice, but her name stayed on it both times.You're right that licensing and operating are different. But the casinos, the airline, Trump University, and Trump Mortgage weren't licensing deals. He ran them, and four of those casino entities went bankrupt. The hotels didn't reach a natural end either. Owners in Toronto, SoHo, and Panama paid or fought to get his name off. When Martha's deals ended, buyers paid to keep her name.And, to be fair, I don't think I'd like Martha to be President of the United States either. But if you want to go further, we could list wars, gas prices, food prices, Americans killed by ICE... I'm just getting started. Why don't you share Trump's great successes?

  • White House Rose Garden Renamed: The Rose(nbaum) Garden! by Steven Rosenbaum (Media Insider on 08/31/2026)

    Francis, that's a great question. You are clearly a towering intelect. Please do provide a link or source for you're wisdom. Fox News doens't count. 

  • My Dog Duke Is Better At Conversation Than AI by Steven Rosenbaum (Media Insider on 07/27/2026)

    Are you saying ChatGPT is on a leash? Does it want to get off the leash? That would be troubling I suspect.

  • Wikipedia Vs. Google Search: Game On! by Steven Rosenbaum (Media Insider on 06/08/2026)

    The question is: why do the platforms mix synthetic (fake) answers with citable fact-based sources? Is it a bug or a design choice. I asked ChatGPT. It's answer: Humans are notoriously bad at distinguishing confidence from accuracy. If a statement is fluent, specific, and presented in a familiar format, we tend to treat it as authoritative. Plausibility is the superpower of modern AI. (Written by ChatGPT).We're building systems that make fiction indistinguishable from fact, then deploying them at planetary scale. That's the danger (Written by ChatGPT).

  • What I Learned From A 22-Year-Old Who Found 150 Better Social Media Platforms by Steven Rosenbaum (Media Insider on 11/03/2025)

    Well, we know one thing for sure - change happens. Remember AOL, or Friendster, or others. All had there time. If users don't like the 'hate-for-profit' model, and advertisers vote with their budgets - then change isn't just possible, but enivitable. 

  • What I Learned From A 22-Year-Old Who Found 150 Better Social Media Platforms by Steven Rosenbaum (Media Insider on 11/03/2025)

    Yes, here's the link - https://sustainablemedia.center/research

  • Tariff Terrorism: Trump's Coffee Tax, And the Price You Pay by Steven Rosenbaum (Media Insider on 08/11/2025)

    David - why don't you respond with facts. Explain why Tarrif's are going to make us 'ritcher' and 'safer' - please do tell. 

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