- Length Doesn't Matter; It's What's In the Video That Counts
VidBlog, Daisy Whitney - Tuesday, January 31, 2012
Consumers care more about what's in a brand video than how lo ...
- Brand Safety Gets Boost from TubeMogul
VidBlog, Daisy Whitney - Monday, January 30, 2012
Online video buying platform TubeMogul is slated to roll out a n ...
- Super Bowl Ads "Leak" Online, Bark Side Racks up Views
VidBlog, Daisy Whitney - Friday, January 27, 2012
Who needs the Super Bowl? For the ads, that is. They're a ...
- Apple's iPhone Dominates Social Video Charts for Q4, YouTube & Rick Perry Follow
VidBlog, Daisy Whitney - Thursday, January 26, 2012
Apple's video for its latest iPhone was the most-watched online video fr ...
- Online Video Buy Boosts TV Reach by 14%, Frequency by 18%, Study Finds
VidBlog, Daisy Whitney - Wednesday, January 25, 2012
What do you get when you combine a $500,000 online video b ...
- YouTube TipSheet: Ten-Fold Increase to 60 Hours of Video Per Minute; Prepping for Super Bowl; Quarterly Earnings Ad Report
VidBlog, Daisy Whitney - Tuesday, January 24, 2012
Five years ago, consumers were uploading six hours of video to YouTu ...
- Video Vendors Test, Roll Out New Online Video Ad Formats
VidBlog, Daisy Whitney - Monday, January 23, 2012
Ever on the hunt for ROI in online video, a number ...
- Top Online Video Ad Properties See 20% Jump in Ads Served
VidBlog, Daisy Whitney - Friday, January 20, 2012
The number of video ads served by the top online video ...
- No More Dora The Murderer or Pokemon the Pervert
VidBlog, Daisy Whitney - Thursday, January 19, 2012
I can still recall my shock at seeing a perverted Pokemon vid ...
- Your Facebook Feed May be Full of Video From Politicians. You've Been Warned.
VidBlog, Daisy Whitney - Wednesday, January 18, 2012
While social media was merely a baby in the 2008 election, it ...
- Report: Women Purchase More CE Products, Watch More TV Online Than Men
VidBlog, Daisy Whitney - Tuesday, January 17, 2012
The last few days have yielded some eye-popping online video stats fr ...
- JWT Launches Web Talk Show with Industry Luminaries
VidBlog, Daisy Whitney - Monday, January 16, 2012
Whatever business you're in, sometimes you need to talk the talk a ...
- Personalized Videos Can Boost Conversion Rates 30%
VidBlog, Daisy Whitney - Friday, January 13, 2012
The more tailored the ad the better the response, right? In so ...
- VH1 Testing Second Screen Video for Shows, Mobile Apps
VidBlog, Daisy Whitney - Thursday, January 12, 2012
As it aims to expand deeper into social video for its show ...
- Product Videos Drive Online Purchase Rates; Nine Times Increases in Views
VidBlog, Daisy Whitney - Wednesday, January 11, 2012
Product videos are increasingly playing a key role in driving consumer purcha ...
- Media Person: Occupy Wall Street
Media Magazine, Daisy Whitney - Tuesday, January 10, 2012
Every now and then a movement has so much viral firepower behi ...
- Interactive TV: BrightLine
Media Magazine, Daisy Whitney - Tuesday, January 10, 2012
For years, the big question in interactive advertising has been that ...
- Interactive: Digitaria
OMMA Magazine, Daisy Whitney - Tuesday, January 10, 2012
There's no arguing that Digitaria has delivered impressive results for clients su ...
- Holding Company: GroupM
OMMA Magazine, Daisy Whitney - Tuesday, January 10, 2012
OMMA hasn't usually named an Agency of the Year in the holdi ...
- State Farm to Measure Brand Lift of Connected TVs; Latest Deal for Ads in Connected TVs
VidBlog, Daisy Whitney - Tuesday, January 10, 2012
Not content to deliver ads across the Web and mobile phones alon ...
- How Online Video Drives Engagements: Ads, Programming and Promotion
VidBlog, Daisy Whitney - Monday, January 9, 2012
As online video proponents - yes, I assume if you read th ...
- Cord-Cutting Grows: 22% of Consumers Have or are Considering Ditching Cable
VidBlog, Daisy Whitney - Friday, January 6, 2012
We're cutting the cord and we're not cutting the cord. A ju ...
- On the Eve of CES: Connected TVs and Programmer Apps Going Strong, Alternative Viewing Rises
VidBlog, Daisy Whitney - Thursday, January 5, 2012
I'm not going to write about Netflix today. Nope. Not even t ...
- Rumored Apple iTV Could Be the Real Threat to Netflix
VidBlog, Daisy Whitney - Wednesday, January 4, 2012
Over the New Year's weekend, a friend of mine picked up h ...
- Online Video Ad Spend to Jump 40% in 2012, with Pre-Rolls to Dominate
VidBlog, Daisy Whitney - Tuesday, January 3, 2012
After a robust 2011, online video advertising should enjoy yet another ye ...