Craig Mcdaniel

Articles by Craig All articles by Craig

• The New Challenges In Search Engine Security in Search & Performance Marketing Daily on 11/05/2018
  

  The bad guys who hack and scam websites have become a source that distributes viruses and other malicious infections picked up by search engine crawlers.

Comments by Craig All comments by Craig

• Why AI Is Eating the Legacy Agency Model Alive by Kate Dohaney (Marketing Insider on 06/18/2025)
  

  Having published over 100,000 sweepstakes, I can say that humans are still superior verses AI. We hand place 100 percent of the promotions. Further, there is no AI program that can show over 700 sweepstakes in the AI presentation format. There is a place for AI but not in advertising other than a expanded bean counting program. 

• Google, Play Fair: Tech Giant Accused Of Anti-Competitive Conduct Toward Publishers by Ray Schultz (Publishing Insider on 05/29/2025)
  

  In your quote - Google adjusted its ranking algorithm to de-rank, and in some instances delist entirely, portions of publishers’ websites", the truth is, I was placed into the "Gambling" category many years ago. This was in writing within my Google Adsense acct. My business had nothing to do with gambling, whether class 3 or 4. I further found that there was a file showing massive number of different categories. I beleive this was the basis for both AdSense and Search on how companies and pages are ranked. What Google done is to hide this data categories selection process from their clients and now AI will futher control what can't be seen.

• Microsoft: AI Agents May Replace Ad Tracking by Laurie Sullivan (MediaDailyNews on 05/19/2025)
  

  Microsoft, you are trying to put 6 full size adults in a 4 seat mini car. In short, your approach is wrong.

• Marketing, Programmatic Ad Tech Merge by Laurie Sullivan (Performance Marketing Insider on 05/06/2025)
  

  I see this as very wrong. The consumer has increasingly said they want more privacy. This is nothing more than a new mouse trap to capture more data from the consumer through AI trickery. If you want more data, buy it.

• Google DOJ Trial: Mozilla President Suggests Some Remedies by Laurie Sullivan (MediaDailyNews on 03/25/2025)
  

  There is one suggestion that no one has mentioned. Google Search page has a ton of unused white space. That white space could be given to Google competitors and likewise with the other search engines. There could also be demographic searches for worldwide, national, state and local.  The point is, there are simple ideas to complex issues when it comes to search.

• How To Stop Diminishing Returns In Performance Media by Laurie Sullivan (Performance Marketing Insider on 04/03/2025)
  

  I see the problem in a diferent light. The issue in my mind is programmatic. As a consumer, I will see the same ad being placed through programmatic for a full month on ads that I have no interest in. Recently, there were two ads that I saw at least 30 times. The real issue is the resellers and ad distributors don't put reasonable caps that an individual will see that one ad. Showing the same ad in high volume to the same person actually starts to work against the advertiser.

• Google AI-Powered Email Update Raises Privacy Concerns by Laurie Sullivan (Performance Marketing Insider on 03/26/2025)
  

  With no disagreement, gmail.com is the number users of emails used by spamers and scammers.  It's massive because Google doesn't put enough security verification when a gmail.com email address is created.

• Microsoft Research: AI Stifles Critical Thinking by Laurie Sullivan (Performance Marketing Insider on 02/12/2025)
  

  Laurie, you know ST as a website for sweepstakes and contests. In reality, our company is a hybrid website and search engine. Why I mention this is, AI cannot create a directory of all the active sweeps currently offered. AI could never file this role. AI has a wonderful future for static information but not in volume current data. Even sites like ESPN could not be dependent AI but it could at best, support data on historical data. This distinction is what makes the difference between AI and non-AI on the net.

• Google: AI Kills SEO On Path To Artificial Superintelligence by Laurie Sullivan (Performance Marketing Insider on 12/31/2024)
  

  What is interesting to me is this another version of Geeks verses Marketing that has been around for 25 years. The Geeks think they can build something that is superior in coding. However, the marketing people will win out because they know what the consumers want and need in the final say.

• Clickbait And Collateral, Media Is Borrowing Against Its Future by Morten Pedersen (Planning & Buying Insider on 12/23/2024)
  

  Morton, advertising has lost a small amount of it's humanity over the past 20 years. Reduced as you described in your aticle to clicks and rates. I am a force to bring back what internet advertising great.

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