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Howard Shimmel

Member since November 2012Contact Howard

  • President Janus Strategy and Insights, LLC
  • 44 Powder Horn Hill Road
  • Wilton Connecticut
  • 06897 USA

Articles by Howard All articles by Howard

  • Solving The Reach Problem in MediaDailyNews on 06/14/2019

    The industry desperately needs a mechanism to ensure the voice of the customer, especially advertisers, is clearly enunciated and guides the product strategy of key research suppliers.

Comments by Howard All comments by Howard

  • Legalized Sports Betting Is Here, But Rise In TV Viewing Hasn't Followed by Wayne Friedman (TV Watch on 12/30/2019)

    Wayne- you should ask Nielsen to report ratings in the states with sports betting. Maybe the trend is there, but not enough states to impact national ratings.

  • AVOD Solves Declining Ad Pricing Of Linear Big-Budget Scripted TV by Wayne Friedman (TV Watch on 12/17/2019)

    Someone needs to run a model that looks at all the various differences between linear and digital selling- higher ad load in linear, inventory sold on audiences, not age/sex in digital, inability to monetize beyond 7 days in linear, ability to monetize all telecast viewing in digital- and determine how different the revenue per consumption hour is in linear versus digital. That will determine whether how the movement of audiences to digital will impact programmer revenue.

  • TV Is THE Metaphor For Video's Future by Dave Morgan (Media Insider on 12/12/2019)

    Dave,I think the metaphor for the future is incredible amounts of quality and convenience-there existing a never seen before amount of amazing quality video content available- long form, short form, live, on-demand- mostly made available for consumers when/where/on what device they want? I watched The Irishman on a laptop in my living room. I'm sure alot of people downloaded that movie and watched on airplanes. The big screen TV might be many people's default, but programmers build engagement by making it available on as many screens where people consume video.

  • Paradox: Streaming Wars Will Be Great For TV Advertisers by Dave Morgan (Media Insider on 10/10/2019)

    Understand everyone's points. But the other thing we need to consider is that the supply of network/cable GRPs and network/cable's ability to deliver reach exists in a rapidly shrinking universe. Today, 35% of adults are either CTV only (have no access to OTA or cable) or CTV dominant (have access but watch very little broadcast/cable). Based on everything we know, that number should grow materially every year. 

  • Paradox: Streaming Wars Will Be Great For TV Advertisers by Dave Morgan (Media Insider on 10/10/2019)

    Dave, major issue will be how services like Disney Plus and HBO Max impact the supply of TV GRPs from network and cable. Declines this year were terrible without the impact of these services. Impact will likely be 2021/2022 upfront. If supply is down 20% that year, when addressable TV and connected TV are more established, it could have major impact on the "traditional" TV market.

  • Analysis Finds TV's 55+ Viewers Eroding For First Time, Younger Demos Have Plunged by Joe Mandese (MediaDailyNews on 09/11/2019)

    Will be very interesting to watch the extent to which these older demos start cord-cutting. The Cable/Satellite/Telco market has been held up to date by 55+ penetration.

  • eMarketer: Competitors Shaving Some Share From Netflix by Karlene Lukovitz (Digital News Daily on 08/22/2019)

    I really worry about our industry, and the way the people execute and interpret research. We used to care about high quality research, disseminating research appropriately. I worry that we're losing that. Saying that the difference between a current day estimate 87.0% and a future estimate of 86.3% is a DECLINE is just misleading.  It's impossible that a 0.7% point decline is statistically accurate.We need research providers to be more diligent, we need that also from people who publish research.

  • eMarketer: Competitors Shaving Some Share From Netflix by Karlene Lukovitz (Digital News Daily on 08/22/2019)

    I really worry about our industry, and the way the people execute and interpret research. We used to care about high quality research, disseminating research appropriately. I worry that we're losing that. Saying that the difference between a current day estimate 87.0% and a future estimate of 86.3% is a DECLINE is just misleading.  It's impossible that a 0.7% point decline is statistically accurate.We need research providers to be more diligent, we need that also from people who publish research.

  • A Proposal To Change TV's Upfront For The Better by Ed Papazian (MediaDailyNews on 06/18/2019)

    Ed, why not simply and make this all happen during 1 transaction- have each brand build their upfront ask based on their marketing target, compile that across brands to create the corporate buy, negotiate it once, then once the inventory is secured allocate back based on the marketing targets and try to keep all brands as whole as possible.I think it's high time we killed age/sex demos. They've long outlived their relevance.

  • Turner President: 'It's Time To Retire Nielsen Television Metric' by Alex Weprin (Television News Daily on 05/16/2018)

    Doug, It's not grading our own homework. It's moving away from age/sex to audience buying/selling, using syndicated data sets like Nielsen/Catalina or comScore/Shopcom. These are data sets that are being used by agencies to plan against now. 

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