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Howard Shimmel

Member since November 2012Contact Howard

  • President Janus Strategy and Insights, LLC
  • 44 Powder Horn Hill Road
  • Wilton Connecticut
  • 06897 USA

Meet Howard at MediaPost Events

  • Howard attended Outfront Forum, May 07, 2014
    The Yale Club

Articles by Howard All articles by Howard

  • Solving The Reach Problem in MediaDailyNews on 06/14/2019

    The industry desperately needs a mechanism to ensure the voice of the customer, especially advertisers, is clearly enunciated and guides the product strategy of key research suppliers.

Comments by Howard All comments by Howard

  • eMarketer: Competitors Shaving Some Share From Netflix by Karlene Lukovitz (Digital News Daily on 08/22/2019)

    I really worry about our industry, and the way the people execute and interpret research. We used to care about high quality research, disseminating research appropriately. I worry that we're losing that. Saying that the difference between a current day estimate 87.0% and a future estimate of 86.3% is a DECLINE is just misleading.  It's impossible that a 0.7% point decline is statistically accurate.We need research providers to be more diligent, we need that also from people who publish research.

  • eMarketer: Competitors Shaving Some Share From Netflix by Karlene Lukovitz (Digital News Daily on 08/22/2019)

    I really worry about our industry, and the way the people execute and interpret research. We used to care about high quality research, disseminating research appropriately. I worry that we're losing that. Saying that the difference between a current day estimate 87.0% and a future estimate of 86.3% is a DECLINE is just misleading.  It's impossible that a 0.7% point decline is statistically accurate.We need research providers to be more diligent, we need that also from people who publish research.

  • A Proposal To Change TV's Upfront For The Better by Ed Papazian (MediaDailyNews on 06/18/2019)

    Ed, why not simply and make this all happen during 1 transaction- have each brand build their upfront ask based on their marketing target, compile that across brands to create the corporate buy, negotiate it once, then once the inventory is secured allocate back based on the marketing targets and try to keep all brands as whole as possible.I think it's high time we killed age/sex demos. They've long outlived their relevance.

  • Turner President: 'It's Time To Retire Nielsen Television Metric' by Alex Weprin (Television News Daily on 05/16/2018)

    Doug, It's not grading our own homework. It's moving away from age/sex to audience buying/selling, using syndicated data sets like Nielsen/Catalina or comScore/Shopcom. These are data sets that are being used by agencies to plan against now. 

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