BARBARA LIPPERT

Articles by Barbara All articles by Barbara

• Cringe Billionaire Lost In Space: Danger, Jeff Bezos! in Mad Blog on 04/21/2025
  

  The Blue Origin operation succeeded without injury, except to the reputations of Katy Perry, Gayle King, and, of course, Bezos.

• 'White Lotus': Eat The Rich, Drink The Poisoned Coffee Mate? in Mad Blog on 04/14/2025
  

  I'm sure becoming part of a shocking pina-colada family-death-pact scenario was not in the plan for the Nestle-owned creamer.

• A Blossom -- And Some 'Office' Stars -- Grow in Chili's New Scranton Branch in Mad Blog on 04/07/2025
  

  A series of videos include appearances by "Office" stars Melora Hardin, Andy Buckley, Kate Flannery and Brian Baumgartner.

• Emojis, Cellphones, And The Emerging Teenaged Brain in Mad Blog on 03/28/2025
  

  The proposed ban on cell phones in schools reflects concern about the damaging effects of teenagers' addiction to social media -- and their phones.

• Adrien Brody Plays 'The Valise-ist' For Monos Luggage in Mad Blog on 03/21/2025
  

  The two-time Oscar-collector takes a trip to Morocco in a moody spot.

• What's More American Than Unloading Merch In Driveway Of The People's House? in Mad Blog on 03/12/2025
  

  Now that DJT has made this breakthrough, allowing for advertising in an otherwise private federal area, it's natural for other brands to follow.

• With Companies Killing Their DEI Programs, What Happens To Ad Imagery? in Mad Blog on 03/08/2025
  

  How long will the "Fearless Girl" statue, built as a DEI symbol by a financial services firm, still face down the Bull on Wall Street?

• A Last-Minute Gold Card OscarTie-In? in Mad Blog on 02/27/2025
  

  How does a Gold Card for the right Russian oligarchs connect with the Oscars? Consider "Anora," about a stripper's encounter with an oligarch's son.

• Living La Vida Lotus in Mad Blog on 02/20/2025
  

  Buddhist-adjacent Season 3 of "The White Lotus" is even more ironic for brand partners like CB2, which features an Elephant Appetizer Plate.

• Pondering Kendrick Lamar's Full-On Halftime Show in Mad Blog on 02/12/2025
  

  It was more of a statement than a typical crowd-pleaser. And as with most breakthroughs, it was threatening to the audiences not familiar with Lamar or rap.

Comments by Barbara All comments by Barbara

• Cringe Billionaire Lost In Space: Danger, Jeff Bezos! by Barbara Lippert (Mad Blog on 04/21/2025)
  

  Thank you, everyone, for reading and engaging with my commentary. 

• 'The Apprentice' Was Trump At His Best And Nobody Got Hurt by Adam Buckman (TVBlog on 03/13/2025)
  

  Yet more Bezos boot-licking. Without The Apprentice, Trump never would have gotten elected. He was right in viewers' living rooms, shown descending like Apollo in a helicopter and making Solomonic decisions in the board room. Too bad the behind the scenes tapes belied everything on screen: IRL he  lived up to the reputation he already had in NYC, for being a much-bankrupted narcissist loser.   Mark Burnett really should pay for this.  

• StreetEasy Warns Against Being A 'Former New Yorker' by Fern Siegel (MAD on 02/18/2025)
  

  100%!

• Pondering Kendrick Lamar's Full-On Halftime Show by Barbara Lippert (Mad Blog on 02/12/2025)
  

  Thanks for writing, John.Since it was the most watched half time show in Super Bowl history,  I would say it was a success from a marketing point of view.That said, few artists could pull something like this off, with this sort of thought and art, so I don't think that it will be repeated in the next few years. I think they'll go back to a more conventional show. 

• Yes, Yes, Yes! Updating A Classic The Hellman's Way by Barbara Lippert (Mad Blog on 02/06/2025)
  

  Thanks, George! 

• New Year, New Zuck? by Barbara Lippert (Mad Blog on 01/08/2025)
  

  @Tony Jarvis Thank you! Obviously Zuck's clothing, jewelry, and hair styling are all carefully curated and part of the optical presentation,therefore, fair game. While shots at age are not. 

• New Year, New Zuck? by Barbara Lippert (Mad Blog on 01/08/2025)
  

  John--Ha! 

• New Year, New Zuck? by Barbara Lippert (Mad Blog on 01/08/2025)
  

  Thanks, Tony. Could not agree with you more! 

• New Year, New Zuck? by Barbara Lippert (Mad Blog on 01/08/2025)
  

  thanks for your insights, Dan.

• Bob Dylan's Oddest Moment In Marketing by Barbara Lippert (Mad Blog on 01/02/2025)
  

  Thanks, Vonda! so good to hear from you.

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