by Barbie Romero on Feb 25, 3:00 PM
This week we are featuring career advice from senior marketing leaders. Hear insights from Genaro Perez (CMO, Peter Piper Pizza), Caroline Proto (Director, Global Media, EssilorLuxottica), and Steve Smith (VP, Editorial Director, Events, MediaPost).
by Barbie Romero on Feb 25, 3:00 PM
Palette's Madeline V. Twomey advice for brands facing the TikTok uncertainty "Brands and agencies need to be nimble. TikTok is back-for now-but no strategy should overly rely on the platform if things change.
by Barbie Romero on Feb 25, 3:00 PM
Hint: They are based in Iowa, is part convenience store, and made headlines last year when they hired their first-ever Chief Pizza & Beer Officer.
by Barbie Romero on Feb 25, 3:00 PM
Get to know Randee Keating, Sr. Director of Consumer Insights from Newell Brands as she lets us know her favorite season, shopping habits, and more.
by Barbie Romero on Feb 18, 2:00 PM
Kohl's Senior Manager, Marketing Technology & Process Transformation also let us know her favorite clothing item from the brand as well as favorite efficiency tool.
by Barbie Romero on Feb 18, 2:00 PM
We asked Brand Insiders how they recharge. Keep reading to see how each marketer is able to kick back and relax after chasing KPIs.
by Chad Childress on Feb 18, 2:00 PM
Chad Childress, EVP, Paid Media, Spectrum Science writes "Omnichannel marketing is more viable than ever, with AI and automation making it easier and more cost-effective. More importantly, it's the key to delivering better patient experiences."
by Barbie Romero on Feb 18, 2:00 PM
Get to know Irene Shtrulis, Director & GM, eCommerce - Retail Channels & Licensing Division from GoTo Foods as she lets us know her favorite food, engagement channel, and more.
by Barbie Romero on Feb 11, 1:30 PM
Joey Rath mentioned "As marketers we should continue to actively listen to consumers directly about what they love and hate about our brands to stay connected to how we best engage with them."
by Barbie Romero on Feb 11, 1:30 PM
Nkeruka "Kay" Okonmah-Sanders also mentioned that AI is not replacing her sales counterparts, but it is about empowering them with more data. She also let us know her favorite brand to work on and the type of vacation she enjoys.