Alison Whritenour shares how Unreal approaches candy marketing by aligning with modern health expectations. She also shares how they turn first-time buyers into loyal fans through trial while engaging them in various channels.

USIM's EVP, Media Integration writes, "Automation speeds up workflows. AI makes them smarter. The distinction matters. AI agents bring intelligence, not just efficiency. They don't just execute the strategy; they help write it."

Morgan Chemij, Sr. Director: Global Marketplace Strategy & Media Execution, HP shares his take on the performance vs brand debate, retaining loyal customers, and training AI.

At our Retail Summit in Lake Tahoe, leaders from SHEIN, Edible Brands, Tanger Outlets, Allbirds, and Albertsons shared how they're localizing engagement, leveraging influencers, activating communities, tapping Gen Z, and streamlining audiences to drive meaningful impact.

Scott Hudler also shared how the brand uses social listening to revive fan-favorite LTOs, and even turn fans' habit of stealing table tent numbers into a playful, buzzworthy campaign.

The SVP of Search at Digitas, National SEO Lead writes "AI users aren't grazing: they're asking specific, high-stakes questions. Large language models now act as digital advisors, collapsing the journey from awareness to action."

Lyle Currier, Sr. Manager, Media (B2C), Lenovo, shares his take on contextual targeting, MMM, and his favorite Lenovo device.

Carrie Drinkwater also shared her take on how brands can authentically engage with culture, how AI is reshaping media planning, and why long-term brand building still fuels performance success.

We The Roses' Co-Founder writes "Influencer marketing is no longer a weekend fling. It's the one you bring home to your parents. Brands are waking up to the fact that quick-hit campaigns don't build equity."

Joey Rath, Marketing Director, Seasonal, Ferrara, shares her take on user generated engagement, using social video with limited budgets, and the role of AI.