Mike Petrella, Managing Director, Strategic Partnerships shares how United builds consumer trust through data transparency, delivers personalized travel experiences, and keeps flyers engaged with rewards they can use on a daily basis.

OBERLAND's Director of Strategy writes, "The economy-wide 'artificial intelligence is coming for our jobs' sentiment is forcing this discipline of professional questioners to reconsider our role in the advertising industry."

Eric Bandholz, Founder, Beardbrand shares his take on creating buzz, why blogs are doomed, and the importance of customer feedback.