Genaro Perez, Chief Marketing Officer from Peter Piper Pizza shares his take on the local campaigns, the performance vs brand debate, and his favorite pizza.

Chris Potts writes "In today's "do more with less" environment, holistic measurement is essential. Measurement doesn't just validate the past. It informs what to do next, why it matters, and how it drives the business."

At our Data & Programmatic Summit in Lake Tahoe, leaders from Spark Foundry, Exverus Media, Covered California, Canvas Worldwide, and KSM Media shared strategies on reaching Gen Z and Alpha, audio and DOOH channels, seasonal media spend, and blending AI with human touch.

Tisha Bartlett shares how Fazoli's is modernizing with AI-powered drive-thrus, a refreshed loyalty program, consumer-driven menu innovations, and the addition of their newest character, Dr. Lee Zagna.